1, because the big-name samples are mainly given to customers by the counter sister, and the samples sold abroad are relatively few. At present, the samples circulating in the market are mainly sold by individuals, and many women who love beauty will get many free samples because they often buy cosmetics. There are too many samples at home. If you can't use it up, you can sort it out and sell it to earn a little money, so the price will be cheaper.
2. Cosmetic agents will also get a lot of sample gifts when they purchase in large quantities, and these gifts will be sorted out and sold again.
3. The capacity of lipstick samples is relatively small, mainly for the convenience of experience, the packaging will not be so beautiful, the cost will be much lower, and naturally it will be much cheaper.
Sample meaning
A long time ago, before major brands entered the China market, foreign cosmetic brands began to be popular with "samples". At that time, most of them were packed in pieces (small plastic bags), only enough to try 1 7 times to let you feel its color, fragrance, quality, moistening and so on. You can go to the counter for consultation, then get a sample for free, or find a small piece on the advertisement page of a magazine and stick it on it.
Sample sample, as the name implies, is a sample trial, which is no different from those "tasty" food promotions in supermarkets. At that time, cosmetics consumers in Europe and America were mostly simple. When they try something they like, they will rush to buy it, and their brand loyalty is high. The "sample strategy" of cosmetics manufacturers is very effective.
The above contents refer to Baidu Encyclopedia-sample.