In 2000, Rheinland was rated as "Top Ten Cosmetic Brands in China" by China Famous Brand Association, and it was the only brand selected for the professional line at that time.
In 200 1 year, China Company owned by Rheinland was rated as a trustworthy unit by China Consumers Association.
In 2004, the overseas company of Australia Wolaishi Group put the carefully-built brand "Oszer" in Hongkong, where the global cosmetics brands are the most concentrated and the competition is the fiercest. After only one and a half years, it was rated as "the most potential brand".
In 2005, Rheinland pioneered the pure physical sunscreen powder without chemical sunscreen ingredients, which passed the inspection in SGS, the authoritative testing institution of cosmetics in the world;
In 2007, Rheinland hired movie star Luo Haiqiong as the brand image spokesperson and invested in CCTV advertising, thus establishing a brand-new brand image.
In 2008, Rheinland won the only cosmetics designated for the opening ceremony of the 8th1world supermodel global finals.
In the same year, Rheinland launched POZZIN, a high-quality value-added care brand with 43 models, including: adult washing and skin care; Baby washing and skin care, and quickly occupy the Jamaican market in South America with its high quality and low price;
In 2009, Rheinland launched the anti-oxygen sunscreen B.B cream series, which was the first to have the excellent ventilation function of dissolving in water but not in makeup, and solved the problems of pore blockage, acne, grease particles and acne caused by poor ventilation of foundation at present, and also solved the problem of good ventilation but no makeup. This series is divided into three varieties: SPF30, SPF 18 and SPF0.
In the same year, Rheinland hired Tanya, a movie star known as little zhang ziyi, as the brand image spokesperson, and launched Rheinland Freckle Removing, Brightening and Moisturizing Essence Milk, which can reverse melanin for 28 days, effectively and safely remove freckles, moisturize and improve skin quality.
On 20 1 1 year, B.B shampoo with smooth wet hair, smooth dry hair, 5.5 and brighter luster was introduced. SOYOE, an export shampoo brand, adopted the three-effect whitening essence (plant formula) of "TDT transdermal operation technology".
So far, Rheinland has developed thousands of franchise chains all over the country.