In the Winter Olympics, Anta became the official sponsor of sportswear. This is the seventh time that Anta has accompanied China athletes to the stadium, and will also provide uniform equipment for the event staff and volunteers.

The uniforms for Beijing 2022 Winter Olympics and Paralympics were designed by Anta and Professor Yang He, director of the Olympic Clothing Culture Research Center of Beijing Institute of Fashion, who led the design of uniforms and torchbearers for Beijing 2008 Olympic Games and Paralympics. The uniforms of staff and technical officials in Beijing Winter Olympics adopt the design concept of "Mountains and rivers reflect the morning glow", while the uniforms of volunteers take "Mountains and rivers in early spring" as the theme, and adopt freehand brushwork techniques of ink and wash landscapes and virtual reality, which not only bears the artistic conception of traditional culture aesthetics, but also reflects the inheritance of the 2008 Beijing Olympic Games in color, showing the elegant demeanor of the double-Olympic city.

Winter Olympics clothing equipment "black technology"

The official uniforms of the Winter Olympics were jointly built by Anta and the Olympic Clothing Culture Research Center of Beijing Institute of Fashion Technology. In order to help all participants keep out the cold and keep warm, the uniforms of the Winter Olympics adopt two self-developed fabric technologies-thermal technology and waterproof and moisture permeable technology. Thermal technology can effectively prevent the loss of human heat by locking in heat, and high-quality innovative materials and rigorous technology can also keep you super warm in cold environments.

Three-dimensional thermal insulation material poly-thermal cotton has optical thermal storage performance, and the heat loss barrier effect is improved by about 20%, which can instantly heat up and efficiently store heat; The use of far-infrared graphene materials can significantly improve the temperature rise of far-infrared radiation, which is twice as high as the national standard; In addition, the super down is attached with a nano-level protective layer, which is waterproof and moisture-proof, and at the same time, it increases the bulkiness by 30% compared with ordinary down, giving full play to the long-term warm-keeping effect of down and keeping it super warm.