Tesla Cybertruck is definitely a phenomenal existence, everything comes from its subversive appearance, like an armored personnel carrier, and generate has a sense of the future. The whole fuselage is made of hard cold-rolled stainless steel. This hard material makes it break away from the fate of traditional pickup trucks with girders and turn to an integrated body, just like the load-bearing body used in passenger cars. But the difference is that the metal parts outside the body of Tesla Cybertruck are all involved in the stress structure of the body, which makes the rigidity and resistance of this car no different from that of traditional pickup trucks with beams, which is very subversive.
This car has attracted wide attention because of its unique design. Professionals analyze its advantages and disadvantages from the technical level, while ordinary people are attracted by its appearance. Whether it looks good or not is not the key. It is right to successfully attract everyone's attention! So today I want to put aside the product and briefly talk about why the brand Tesla always attracts people's attention. Perhaps this is what many car companies need to learn.
Recently, the photos of Tesla CEO elon musk wearing "Cyberruck" to participate in the event became popular on the Internet, which was not as hot as Tesla Cyberruck. On the day of release, netizens expressed great interest in these "cyber shoes".
"If you can't afford Tesla, you can buy a pair of shoes."
Where can I buy this pair of cyber shoes? Voice after voice, but the reality is always so harsh. Elon musk's cyber shoes are PS. Although it is not true, this incident has successfully set off a group of people who are "playing with shoes", and everyone is discussing this pair of shoes. This is the way to attract attention. I don't think this is the masterpiece of overseas PS gods. The behind-the-scenes pusher must be the masterpiece of Tesla's marketing team. How expensive is this? All you need is an artist and a Twitter account.
Using social media to create topics is Tesla's best marketing game. A few days after Tesla's Cyberruck was released, elon musk drove Cyberruck around Malibu Beach, California. He went there for dinner and knocked down a traffic sign when he left. Such a simple thing can attract people's attention. People may be too idle now.
Actually, as early as modeling? At the Y conference, elon musk really wore a pair of exclusive shoes jointly made by Nike for Tesla. Tesla? x？ Air? Jordan? 1 (Joe 1). This pair of shoes is mainly black and red, and there is a big Tesla red Logo on the toe. Is it made by DM? Custom? A shoemaking model made of sneakers. Compared with the classic Air? Jordan 1 We can see that in addition to the changes in color matching and Logo, the uppers of shoes have also been transformed into luxury crocodile skin materials that they are good at, which is very consistent with the feeling of Elon Musk.
From the model? At the Y conference, people in the shoe circle paid special attention to what shoes elon musk wore to go out today. Until this time, Tesla successfully circled a group of shoe fans with a pair of shoes, which is the power of cross-border. I want people to pay attention to you and create topics that will never go out of date. I realized this as early as the birth of Tesla.
Tesla actually brought its own traffic before launching Cybertruck, a weird electric pickup truck. Since its birth, all Tesla's designs have been much more radical than those of traditional car manufacturers. All the designs are simplified, which is called "minimalism". Tesla's first model on the market? S is like this. The launch of this car is as amazing as the launch of the first generation iphone, because no one has seen it.
Tesla is unique in design, and also integrates all the functions in the car on a huge vertical central control screen, which is also the first in the automobile industry, and many well-known car companies have been hung in the design of UI. Not only that, Tesla has also taken the lead in autonomous driving and car networking, and the intelligent success of vehicles has attracted IT geeks. It seems to be standard for Internet executives in China to own a Tesla. Moreover, Tesla embedded eggs in some OTA upgrades, started car owners to find eggs, and car owners who found eggs often shared them on social media. This kind of divine operation is absolutely wonderful. You said Tesla was really eye-catching. It's amazing.
Finally: you shouldn't see Tesla advertising, because the Tesla brand itself has traffic, so why advertise? Elon musk, CEO of Tesla, is called the real version of "Iron Man", and his every move is traffic. I don't know who gave him the name "Iron Man", so everyone introduced him. Tesla's products are unique, with unique charm and strong strength, but there are also many problems, but these problems are selectively ignored by most Tesla owners. Why? I still don't understand, it may be related to the public opinion orientation of marketing. Tesla brand, we should not only learn its products, but also learn its marketing methods.
Slogan is the most useless way to make pickup trucks popular. You and I both know that most pickup trucks in China are sold to the freight market. How many young people are buying? Even the post-90s generation, known as the new generation, is already 30 years old. Can your pickup truck attract the post-90s market? In the past, Tesla sold 900,000 vehicles, and everyone thought that Tesla would not threaten us. Then Sla made a model? 3 selling for 400 thousand, everyone feels little pressure. Now Tesla Cybertruck has more dollar pricing than Model? 3 it's still cheap. What if Tesla comes out with an entry-level pickup truck for the Asian market tomorrow? Should we give this market to Tesla? (Text: Wang Qi) Note: Please indicate the source and author of the reproduced article.
This article comes from car home, the author of the car manufacturer, and does not represent car home's position.