Marketing, also known as marketing, marketing or marketing. Referred to as "marketing", Taiwan Province Province is often referred to as "marketing"; It refers to the process that individuals or collectives obtain what they need by trading their own products or values, so as to achieve a win-win or win-win situation.

It contains two meanings: one is verb understanding, which refers to the specific activities or behaviors of enterprises, which is called marketing or market operation at this time; The other is noun understanding, which refers to the study of enterprise marketing activities or behaviors, and is called marketing, marketing or marketing.

Talent training goal

It mainly cultivates the all-round development of morality, intelligence, physique, beauty and labor, grasps the basic skills and management knowledge in the field of marketing, has the marketing qualities of professional attitude, professional ability, communication and cooperation in the field of marketing, pays attention to improving students' post adaptability, innovation and sustainable development ability in the modern market economy, and faces high-quality and high-skilled talents in high-end marketing positions such as modern commerce, new media, cultural creativity and e-commerce.

Occupational characteristics

Focusing on the cultivation of big data application ability and new media creation and operation ability, focusing on digital marketing and new media marketing direction, serving new retail, collaborative education by teachers inside and outside the school, classified training, and creating a brand-new marketing major under the new business department.

main course

Marketing, market research and forecast, business negotiation, marketing planning, practical writing, marketing training, network marketing, innovation and entrepreneurship, etc.

After graduation, students majoring in marketing can engage in enterprise marketing management, customer asset management, network marketing management, marketing planning, marketing diagnosis, market research and consulting in enterprises and institutions such as industry and commerce, foreign trade, finance, insurance, securities, tourism and real estate. For example:

(1) The position of salesman or supervisor in the sales department of an enterprise;

2 positions such as promoters and salesmen in retail enterprises or wholesale enterprises;

(3) positions such as market research, information statistics and after-sales service in the enterprise marketing department;

(4) marketing planners and market forecasters;

⑤ Relevant positions in various consulting companies.