Prada is an Italian high-end luxury brand, created by Mario? Prada was founded in Milan, Italy on 19 13. Miuccia prada's unique talent lies in his unremitting pursuit of new ideas, which combines curiosity about knowledge with cultural interest, thus opening up a pioneering road. She can not only predict fashion trends, but also lead them.
Prada is an Italian high-end luxury brand, 19 13 was founded in Milan. Prada provides ready-made clothes, leather goods, shoes, glasses and perfume for men and women, and provides tailor-made services. In the development process of nearly a hundred years, PRADA has become a world-renowned legendary brand by striving to create a fashion concept with both classic colors and innovative spirit. 20 18 12 and the 20 18 annual (5th1kloc) "Top 500 World Brands" list compiled exclusively by World Brand Lab were announced in New York, USA, and Prada ranked19/kloc. 20 19 10, Interbrand ranked 100 in the list of top global brands 100.
Prada opened its first boutique in 19 13. From 65438 to 0978, this famous brand with a long history has been endowed with new development elements and vitality. Miuccia (Mario? Prada's granddaughter established a business partnership with Patrizio Bertelli, who had rich experience in luxury goods production at that time. With the change of fashion environment in 1970s, Prada was on the verge of bankruptcy. 1978 miaoxiya and her husband Patrizio? Bertelli took over Prada and led Prada to a new milestone. As the chief designer of Prada, Miusia constantly interprets the legend of challenge and innovation through her gifted fashion talent. Patrizio Bertelli, a creative entrepreneur, not only established Prada's global product distribution channels and mass production system, but also skillfully combined Prada's traditional brand concept with modern advanced technology.
When Miusia took over, Prada was still a small brand circulating in Europe. This family passed down from generation to generation will easily decline without some innovations and breakthroughs. Miusia looks for new materials different from traditional leather materials. After many attempts, she found nylon cloth from the materials used in the air force parachute. The basis of nylon cloth is light weight and durability. Black nylon bag? It became an instant hit.
90' s, playing? Less is more? The minimalism of slogans came into being, and Prada's concise and unified aesthetic design also followed this trend. 1993, Prada launched the autumn and winter men's footwear series, and its men's and women's clothing and accessories became the best styles to pursue fashion, simplicity and modernity. In the late 1990s, leisure sports became a craze, and Prada launched a Prada sports series with both functions and popular designs, which caused a whirlwind. After more than 20 years of hard work and struggle, this brand has been developing and evolving. Through Miuccia and Patrizio? With Bertelli's tacit cooperation, Prada has developed from a small family business to a world-class luxury brand. * * * There are 166 direct-operated Prada and Miu Miu boutiques in major cities and tourist attractions around the world. Located in Lishan Building in Central Hong Kong, this store is Prada's 170 boutique. These? Light green boutique? With its unique design, it combines functionality and elegance, which perfectly sets off Prada's excellent products. The flagship stores in the epicenter of Prada have been established one after another, with unique style, which is a brand-new attempt to integrate shopping and culture.
Prada Group already owns international famous brands such as Prada, Gilsander, Church, Helmut Lang, Jenny, Car Shoes and so on, and also has the exclusive authorization of Miu Miu brand. The processing and production of all products of Prada Group are under the jurisdiction of Prada Spa in Tuscany, Italy, which is recognized as having the highest-end leather goods and footwear production technology. For mass production, Prada's requirements for high-quality products have not slackened at all, and erin brockovich's concept of quality has become Prada's corporate philosophy. 20 1 1 Prada was listed on the Hong Kong Stock Exchange on June 24th.