First, the personnel are unstable and their mentality is not good.

Second, the customer loyalty and repurchase rate of natural customers are low.

Third, team customers get one free, two get two free, and the customer turnover rate is high.

Fourth, the team billing rate is not high.

Cause analysis:

Psychological problems of employees.

Most employees sincerely don't want to go out to run the team and feel helpless. It's not bad to go out. Employees are eager for high income and can be content with the status quo.

The repurchase rate of natural customers entering the store is not high.

Customers who enter the store naturally let nature take its course. I asked several employees if the customers who entered the store naturally left their contact information and told them that there would be follow-up according to the company's regulations, and they would be informed as soon as there was any activity. The staff said that there was contact information, and the follow-up was slightly lacking. Employees do not have a strong concept of the transformation of individual customers.

Team single customer

Most of the customers who fight skirts fight for orders. Employees give feedback and call these customers. They had a bad attitude when they received the phone call. They have no feelings for the service staff and have no concept of drinking goat milk. They don't attend the membership day under various excuses. In view of this situation, employees should do a good job in the preliminary work, congratulate customers and skillfully instill that they should drink goat milk for a long time, and will supervise customers to develop the habit of drinking milk and show their faces to get familiar with each other.

The team's billing rate is generally not high.

Generally speaking, the billing rate of the team is not high, and there are some problems in the early communication. Many teams are playing dumb to get clothes, it is not easy to find a team, and employees dare not tell the team that selling goods will affect customers' meeting. The billing rate of Hong Ying team is slightly higher than that of other partners. For those easy-going teams, I told them that there is a sales link. In the early stage, I shared team communication skills with all employees. Only Hong Ying can use it freely, and the employees have no experience in actual communication and communication, and they are still in the exploration stage.