OTC: Ledun Eye Protection Series, Compound Menthol Ointment, Compound Methyl Salicylate Ointment, Le Er Antipyretic Sticker.
Men's skin care series
In 2003, Mentholatum launched men's skin care products in China market, and pioneered the formula of "activated carbon" for Huangpai facial cleanser-mentholatum men activated carbon facial cleanser.
In 2004, the "Ice Activated Carbon Facial Cleanser" was introduced, which was blended with "medical grade natural activated carbon". After the ice activated carbon facial cleanser went on the market, it won the championship of men's skin care products for 9 consecutive years.
20 1 1 year, mentholatum men has undergone a comprehensive innovation, with a brand-new concept of "Oneforall", brand-new packaging, brand-new spokespersons and 29 SKUs in 3 series to meet the different skin care needs of men.
Including: fresh and energetic grass green Oc (refreshing oil control series), moist navy Hy (moisturizing vitality series), vibrant earth copper color Po (multi-effect skin activating series).
In the summer of 20 13, mentholatum men made further research and exploration, and developed an exclusive patented technology-patented technology of micron carbon beads; OC Oil-control Refreshing Series has newly launched three items: Micro-carbon Cleanser, Blackhead Cleanser volcanic mud and Matte Oil-control Refreshing Gel, which completely solve the problems of men's skin, such as glossy and blackheads.
In the winter of 20 13, mentholatum men further explored the three polar regions in the world, and developed a brand-new Hydro-3 triple polar plant moisturizing essence deep moisturizing cream, which is moist but not greasy, can quickly relieve dry and tight skin, create an extraordinary moisturizing experience of all-weather deep moisturizing, and initiate the concept of men's polar plant skin care.
As an international skin care brand, mentholatum men has won numerous awards: from 2009 to 20 13, it won the decent award for fashionable and healthy men for five consecutive years, and from 20 13 to 20 13, it won the Watson's top ten favorite products award for three consecutive years, from 20 13. The achievements are obvious to all. At the same time, mentholatum men joined hands with Asian superstar Rain to create a brand image of professional skin care.
Lip protection series
199 1 year is the first year that Mentholatum entered China. As the first product, Shi Guobing lip balm was introduced to China and became the first lip balm in China market.
Over the years, Mentholatum has launched a variety of lip care series, from the initial five models to the current 14 series of nearly 60 products, covering women's wear, men's wear and children's series, to meet more and more lip care needs.
In 2008, LipPure, the first natural plant lip balm with pure natural beeswax food-grade ingredients, was born and later became one of the best-selling products in Mentholatum.
In 2009, Maxilip, a moisturizing lip balm with double-layer sandwich paste and triple anti-time ingredients, was developed and immediately favored by the market.
20 10 introduced Guo Hua lip balm containing natural organic ingredients, which brought new lip care options for consumers.
20 13, a new lip protection series with upgraded packaging and ingredients joined hands with a new spokesperson, and Shu Qi, an international movie star known as "the sexiest lips", started a new lip protection journey.
LipCare lip care series has also won many awards in the uninterrupted lip care journey. Guo Hua Lipstick won the Beauty Award of "The Healthiest Organic Lipstick" from 20 10 Lady and the Beauty Award of "The Best First Aid Exfoliating Lipstick" from 201Yueji respectively. LipPure natural plant lip balm won the 20 12 Fashion and Health (Ladies) Beauty Award "the most healthy and safe ingredient lip balm" and the 20 12 Yuejimei Beauty Award "the best first aid peeling lip balm". And 20 13 COSMO beauty award "lip balm product of the year" and 20 13 yueji beauty award "expert+editor recommendation award".
Ji Yan skin care series
In 2008, a new member of the Mentholatum family was born-muscle research. Muscle research uses "no more, no less" ingredients for beauty, and excavates the purest and most efficient raw materials to bring "self-confidence beauty" to consumers. Meanwhile, Myo Yan advocates the perfect and simple life concept of "PerfectxSimple" and spends five years with consumers in China.
Muscle research products include super moisturizing, whitening moisturizing, elastic muscle, egg muscle and other skin care series. In 20 13, hyaluronic acid cleansing series, 8 series and 46 products were newly launched.
From 2009 to 20 13, Myo Yan appeared in cosmopolitan's beauty awards for five consecutive times. Egg Muscle Exfoliating Cleanser and Ultra Moisturizing Cleanser Foam won the "Best Cleanser" in 2009 and 20 1 1 respectively, and the Ultra Moisturizing Emulsion won 20 10 and 2065438 respectively. At the same time, from 2065438+00 to 2065438+02, Ovum Muscle Exfoliation Cleansing won the Ruili Beauty Award "Golden Exfoliation Award" for two consecutive years. Miaoyan Extreme Moisturizing Mask and Extreme Moisturizing Toner won the beauty awards of "Expert+Editor Recommendation Award" and "Reader's Favorite Award" in 20 13 respectively.
Xinbi sunscreen series
In 200 1 year, Sun Play, a sunscreen product specially developed for Asian skin, went on the market, which was divided into three series: daily, outdoor and children's sunscreen. At that time, Ruby Lin, a popular artist in Taiwan Province, said in an advertisement that "I like to play games with sunshine", which became a well-known classic and brought consumers into a brand-new, young, energetic and sunless world.
In 2009, Xinbi entered a new era, and launched the AQUA water thin sunscreen series for skin, with "daily sunscreen entering a new era of water conservation!" As a slogan.
20 10 xinbi added two popular Korean BB creams and the first domestic gas sunscreen spray, bringing new sunscreen and skin care experience to China consumers!
20 1 1, SKIN AQUA water thin sunscreen series launched whitening sunscreen milk and water thin sunscreen cream, which not only improved the new product line, but also expanded to the field of whitening and skin care!
In 20 12, xinbi teamed up with international experts in the manufacture of sunscreen raw materials to develop a 3-in-1 1 skin-care sunscreen system SOLAEX-3, which fully meets the three sun protection requirements of sun protection, anti-drying and anti-photoaging and protects the skin from the aging caused by ultraviolet rays, bringing a brand-new sun protection and skin beautifying experience.
In 20 13, the new clear water thin and refreshing sunscreen lotion and outdoor sunscreen lotion won the "Expert+Editor's Recommendation Award" of Yueji Beauty Makeup Award and the "Sunscreen Product of the Year Award" of COSMO Beauty Fashion Award respectively.
Lefujie acne removing series
In 2005, Le Fujie's "Acne Care Series" was listed simultaneously in the domestic market and Hong Kong, allowing teenagers to find their own choices from Le Fujie's products.
In 2009, Lejiefu developed "Acnes U Youth Skin Series" containing 8 kinds of plant oil control factors, which provided a brand-new solution for oily skin problems of teenagers in their growing period.
In 20 13, Lok Jeff added salicylic acid to the acne ingredients of Huangpai IMP, which brought a brand-new double acne formula, upgraded the "acne power" and gave acne skin more meticulous and refreshing care.
Ledun eye protection series
1909, the world's first bottle of eye drops was born in Letun Pharmaceutical Factory. 193 1 year, letv pioneered the "drop by drop" design of eye drops bottles, which was a revolutionary pioneering work at that time. And started 1996 to enter China, bringing the first healthy eye drops-Xinleton Eye Drops to consumers in China, and taking the lead in introducing the new concept of daily eye care. Over the years, Letun has always adhered to the belief of giving the eyes the most professional and safest care, produced in strict accordance with GMP standards, developed innovative eye care products with leading eye care, and provided targeted solutions for the different needs of different consumer groups, striving to bring intimate care to the eye health of every consumer.
In addition to Xinle Dun, Mentholatum successively launched the antibacterial and anti-inflammatory Le Dunkang in 1998, the first Xiaole Dun specially designed for children in China; In 2006, Le Dunying, which is close to natural tear formula, was introduced. In 2009, the first bottle of eye drops for contact lenses in China came out.
Letv Eye Drops has won many honors in China, and has been rated as "the brand with the highest recommendation rate by shop assistants" for seven consecutive years, and even achieved the global sales volume of 1 for nine consecutive years.
mint sauce
Mint cream is the oldest product in Mentholatum. It can even be said that Mentholatum was born with mint cream.
From 65438 to 0889, Mr. Alba Alexander Hill and his pharmacist friends cooperated to produce drugs and successfully developed mint cream, which quickly became a household name in the United States because of its multi-function and good effect.
1993, mint cream with a history of more than 100 years officially entered the China market. With its own quality and multiple functions, it is deeply loved by consumers and becomes a treasure in family medicine boxes. In 2003, 10g portable equipment was introduced to fully meet the needs of consumers.
Starting from 125, mint cream sells well in 150 countries and regions, caring for one billion families around the world.