Nike rabbit handstand refers to an image in Nike brand logo. It is a rabbit with a black outline, with its body bent forward, its arms extended backward, and it stands on its hind legs. It looks like a yoga-style "inverted dog". This logo was born in 1985, when Nike asked Vuitton+Kennedy International Advertising Company to design a new brand logo. The designer wanted to create a simple and recognizable logo, so he chose this image. According to designer DanWieden, this upside-down rabbit represents the flexibility, speed and strength of athletes, and also symbolizes Nike's pursuit of freedom and superior life. The handstand posture also conveys the meaning of Nike's brand slogan "JustDoIt", which is to go forward and dare to challenge yourself. In a word, Nike rabbit handstand is a very classic brand symbol, which represents a life attitude and values advocated by Nike in product design and marketing.