Made by Qi Chao. Com "see column"
In recent years, with the wave of double innovation, the number of startup companies has also increased rapidly. And the corresponding enterprise services have also entered the dividend period. Tianyuecha, which is oriented to business inquiry, is one of the powerful players in this track.
Among them, Tianyancha's query website mainly undertakes the function of enterprise credit information query and retrieval, and Tianyancha mainly provides standardized services for enterprises. For example, industrial and commercial services, fiscal and taxation services, personnel and social security services, qualification licensing, intellectual property services, marketing and promotion services, etc.
The mission of both is clear at a glance. One is responsible for drainage and the other is responsible for liquidation. However, the seemingly perfect combination did not make the development of Tianyancha seamless, but the commercialization was not as smooth as expected.
Therefore, as a latecomer to the industry, does Tianyancha have the strength to catch up with others, and has it gained a firm foothold on the track of enterprise service? Through the analysis of the current situation of the industry development and the internal and external environment of Tianyan, we may find the answer.
The competition in enterprise service market is fierce, and Tian Yan is deeply involved in data disputes.
Through a series of data, we can see the vigorous development of enterprise service market. First of all, there are more and more market players in China, which makes this market expand rapidly.
According to the statistics of the State Administration of Market Supervision, in 2065, the number of market players in China reached123.395 million, which was 438+0195,000 compared with 20 18 years, which also brought a huge market for enterprise credit services.
For example, according to avant-garde data. Com, in 2020 alone, the credit service market scale including personal credit investigation and corporate credit investigation will exceed 6 billion yuan. It is such a high-speed growth scale that many enterprises are eager for it.
According to public data, by the end of February, 2065438+2009, 128 enterprise credit reporting institutions in 22 provinces (cities) had completed filing in the branches of the People's Bank of China.
The settled companies are divided into credit information service and credit information service. For example, Tencent Credit and Sesame Credit belong to the former, collecting credit data, and Tianyue and Enterprise Check belong to the latter, mainly using credit data.
It is precisely because of the fierce competition that this industry has been in constant dispute, and it has frequently fallen into it just by looking at the sky.
No matter who is right or wrong, the angry words between them at least show that the fierce competition in this industry has become increasingly fierce, and the contradictions within the industry have also been placed in front of the public.
According to the "complaints" of enterprise surveys, there are too many similar enterprise surveys in the query page of Tianyanchao platform. Moreover, Enterprise Check even named Weibo directly, saying that the newsletter released by Tianyancha was verbatim except that "Enterprise Check" was replaced by "Tianyancha", so Tianyancha was strongly urged to apologize for this.
In fact, it is not groundless for enterprises to investigate such "accusations". You were angry when you came and went before. Commercial competition dominated by the two is often staged.
For example, as early as 20 18 to 20 19, enterprise search applied for a number of "enterprise search" trademarks, but they were all declared invalid. Since then, after the trademark reexamination, the repeated trademark reexamination requests of Enterprise Check were still rejected, because Tianyuecha had registered the relevant trademarks of Enterprise Check first.
To this end, the two went to court. Since then, because "Enterprise Check" used its advertising slogan "Eye Check", that is, "Check the company, check the boss and check the relationship", the two companies have fallen into a new game. At that time, according to the news released by Haidian Court Network, Tianyancha investigated and prosecuted the enterprise to the court on the grounds of unfair competition, claiming 5,204,500 yuan.
The reason why Tianyuecha and Enterprise Checha hate each other is that on the one hand, Enterprise Checha and Tianyuecha are located on the same track, and compared with Enterprise Checha, Tianyuecha entered the game later.
On the other hand, as far as the market share of both parties is concerned, Tianyancha has achieved overtaking in corners, which is even far from corporate search. Therefore, in marketing, it is inevitable to be tit for tat.
According to the data of Ai Media Consulting, the market active users share of Tianyancha reached 72.4%, while the market active users share of enterprises accounted for 17.6%.
Moreover, in addition to these two head enterprises, there are also companies such as Kaixinbao, Aiqi Tea, Corporate Communication, and Corporate Insight to share this market.
Therefore, the data dispute of Tianyancha is only a representation, which also proves that the enterprise credit service market is already a red sea. Although Tianyancha is currently ahead of the market for the time being, it is difficult to sit back and relax because of the competition from many players.
The data of media routes are inaccurate and often questioned.
As we all know, the existence value of enterprise credit inquiry platform, or the development mission of such enterprises, is to provide fair, objective and true business data for the public as a third-party information platform.
However, there are also many media reports that such enterprises frequently make mistakes in public information, and even negative information is "harmonious".
Therefore, some media, enterprises and even regulators have questioned its business model. The voice of doubt focuses on whether there are some "gray industrial chains" behind these phenomena.
Source: Enterprise Check official website Screenshot
Because the operation method is quite similar to the behavior of some "media public relations", it even runs counter to the initial intention of the platform.
For example, at the end of July, 2020, Sina Weibo made public the account of "illegally editing and reprinting news as media" and processed such accounts in batches. At that time, Weibo was sentenced to 90 days' silence.
Embarrassed, most of the accounts announced this time have been blocked, but in fact, the ban period of Tianyancha has not reached 90 days. Sky Eye said that they didn't know the reason.
At that time, many media people questioned this, thinking that Tianyancha was doing the same thing and public relations behind the scenes through its "media attribute".
Is it reasonable for Weibo to punish Tian Yan for checking the official account? In fact, according to Internet-related laws and regulations, publishing news from media accounts for a long time requires certain qualifications.
According to the first and second paragraphs of Article 5 of the Regulations on the Administration of Internet News Information Services, the establishment of an Internet news information service unit by a non-news unit that reprints news information, provides public announcement service on political issues, and sends information on political issues to the public shall be approved by the the State Council Press Office.
However, judging from the relevant regulations, the threshold for making news media accounts is not low.
Therefore, the voice of doubt lies in whether Tianyancha, as a third-party enterprise credit information platform, has such qualifications. At that time, some media also verified that the main body of Tianyancha was Beijing Jindi Technology Co., Ltd. After verification, there was no qualification for editing and reprinting news.
Source: Weibo.
In addition, Tianyancha was officially rumored for a news that "Zhou stepped down as the chairman of 360 Finance", and was directly "slapped in the face" and was also pushed to the forefront of public opinion.
At that time, 360 Finance even sent a lawyer's letter directly to clarify the facts, saying that Beijing Qibu Tianxia Technology Co., Ltd., the outgoing chairman of Zhou, was not the main body of 360 Finance's listing business, and Zhou's identity as the chairman of 360 Finance's listed company had not changed.
In fact, it is not the first time that similar inaccurate information has appeared in the eye of the sky. For example, from 2065438 to May 2009, Tianyancha data showed that Hangzhou Ruhan Holdings Co., Ltd. had a number of changes, and eight shareholders including Alibaba and Junlian Capital withdrew from the company.
Some people in the industry even think that the news is frequently wrong. Is it because some black publicists think it creates public opinion? Such a guess may not be unreasonable.
It is understood that there have been many media reports before. At present, in order to maintain brand reputation, some enterprises have gone to some commercial search platforms to "pay for deleting materials". Although such enterprises firmly deny it, the emergence of many representative cases is hard to convince such a statement.
Therefore, it is ironic that the platform that focuses on building a credit system has encountered a crisis of trust because of these problems.
Tianyancha's dilemma of business model
In fact, the above problems only expose some problems of commercial inquiry enterprises, and more deadly, such enterprises are increasingly showing the disadvantages of homogenization of models and insufficient innovation.
For example, Tianyancha's enterprise service platform, which was launched at the end of 20 19, mainly provides trademark services and copyright registration for enterprises, and also acts as an agent for industrial and commercial registration, tax agency, qualification licensing and legal services.
And these services, which are done by countless small and medium-sized enterprises in China, have always been a relatively scattered field. In addition to the traffic advantage of business search platform, Tianyancha does not seem to have much differentiated performance in terms of products and services. Although its slogan is "product standardization, online delivery".
However, judging from its development trend in recent years, it is still difficult to escape the dilemma of single profit model and difficulty in scale. It is understood that the income of most commercial search platforms comes from the membership fees of B-end and C-end users. Tianyancha Company's revenue sources mainly include three parts, namely, B-end and C-end member users and enterprise service platforms.
Different from the business part of other platforms, there are some complaints after the launch, and many dissatisfied voices are flooding the third-party complaint platform.
For example, some users say that they have registered a trademark, but there are problems such as not being able to contact customer service and not having a refund entrance.
The profit model of commercial search platform is limited, and data and information are in the same strain. The value of the platform lies in sorting and sorting and searching faster.
But when it comes to commercialization, if the model is not new, then there are countless enterprises that provide general enterprise services. If you want to know how to stand out, you can only ask a question mark.
It is not difficult to understand why some people suspect that commercial search platforms may support revenue by dealing with negative information.
label
As a well-known brand on the tea track, the influence of Tianyan Tea in the head of the industry is self-evident. However, due to the platform data management, the service content is too homogeneous and there are too many competition barriers. Therefore, with the maturity of the industry, there are more and more players in the industry and the competition is becoming more and more fierce.
At the same time, because its commercialization problem has not been solved, it is also facing great pressure in sustainable development and large-scale expansion. In this way, with more and more peripheral players, its original market share will also be eaten, and how to stabilize its head position has become an anxiety that is difficult to drive away.