As soon as the summer vacation is over, it will usher in a golden September. The second half of the hot spot gathering season is about to open, and the chain card applet has prepared a freshly baked marketing calendar for various enterprises and institutions, hoping to help. Lots of hot spots. If the organization has limited manpower, it can focus on planning 1-2 activities. If you haven't decided which nodes to focus on, you can refer to the suggestions of key festivals given by Chain Home Card ~ Summary of important festivals in September ↓↓↓↓ September 1 Start date September 3, War of Resistance against Japanese Aggression Victory Day September 5, International Charity Day September 7, Bailu September 9, Public Welfare Day September 10 Mid-Autumn Festival/Teacher's Day September 65433 Teaching and training institutions can seize the hot spots of recruitment in September to recruit new users and old people. Marketing keywords: new semester planning, team fighting, limited time snapping up, bargaining, and pushing activities. Purpose: Renew fees, and always bring new activities tools: voting+team fighting+assistance activities. Program: snapping up in the opening season: releasing benefits for gimmicks to welcome the opening season, and completing good activities through old and new ways, such as team fighting and assistance. That is, users can enjoy low price concessions when they get more people to join the group to buy. Price marketing helps enterprises achieve low-cost customer acquisition, "preferential" to mobilize the enthusiasm of users and expand the effect of active communication; Shop opening spree: With the slogan of "I'll give you a gift at the beginning of school", we will attract users' attention through lottery and gift opening, attract new powder to maintain old powder, and realize users' retention. Display of students' works: Voting activities are often used for the display of educational achievements and brand promotion in the education industry. Through this benign photo PK mechanism, attract more people to participate in activities and complete the transformation of powder absorption. Shang Chao activities refer to friends circle praise: It is planned to enter the store for courtesy activities, and it will be warmed up one week before the start of school. Through the promotion of WeChat official account tweets, users will forward the content to 20 friends circle praises, and then they can enter the store to receive small gifts on the day of school; 1 yuan spike: the store uses a number of low-cost learning tools to plan 1 yuan snap-up activities to attract users into the store and drive other profitable products to transform; Ordering courtesy: the top 50 shoppers can get 1 opening gift package; Recommended activity tool chain card mall-limited time spike template 02 War of Resistance against Japanese Aggression Victory Day Time: September 3 Keywords: remember history, cherish the martyrs, cherish peace and win the victory of the Anti-Japanese War Purpose: popular science activity tool: tweet and poster activity plan: online popular science: enterprises can sort out the major battles, touching cases and great spirit of War of Resistance against Japanese Aggression period through tweets or posters, China. Only by remembering history can we better appreciate the present peace. Guide students to cherish time and live gratefully in the present; Offline activities: such as visiting anti-Japanese war-related buildings or watching anti-Japanese war movies. If there are suitable museums, scenic spots, martyrs monuments, etc. Students can be organized to visit in the local area, and students can also vote for patriotic movies they are interested in. Group viewing is also a good activity. Tips: We must have a deep understanding of the historical background and never over-market ~03 Millennium Time: September 7, the Millennium is the 15 solar term in the "twenty-four solar terms" and the third solar term in autumn. In this solar term, geese, swallows and other migratory birds fly south to avoid the cold, and hundreds of birds begin to store dried fruits and grains for the winter. During the Bailuyuan period, local folk customs mainly included offering sacrifices to Dayu, brewing grain wine and drinking Bailuyuan tea. Marketing keywords: autumn and dew activities Purpose: promotional transformation activities tools: lottery+coupon+time-limited spike activity scheme: restaurants plan consumption reduction activities with the theme of "drinking tea in autumn/eating big meals in autumn", such as 139- 10,159-/kloc-. The theme of fresh fruit category is "harvest season/agricultural promotion", which mainly promotes the early adopters of fruits and vegetables in this season and attracts users to buy them by using the time-limited spike game; With the theme of "Helping Agriculture in Golden Autumn", Shang Chao has launched a lottery with full consumption, and used lottery games such as big turntable. Prizes can be grain and oil or full discounts. , prompting users to buy again. Recommended activity tool chain card mall-lottery turntable template chain card mall-limited time spike template 04 Mid-Autumn Festival/Teacher's Day Time: September 10 This year's September 10 is the 37th Teacher's Day, which is the same day as the Mid-Autumn Festival. Institutions should focus on. On this day, expressing praise and gratitude to teachers is the main tone of the brand. A threesome requires a teacher. Everything around you can be a teacher, and brands can jump out of the inertia thinking of "taking teachers as the main body" when they follow the trend. Marketing keywords: gratitude, teacher, dedication, missing. Activity Purpose: Course transformation activity tools: marketing hot articles+coupons+multi-group activity scheme: mantra collection: plan official WeChat account activities with the help of chain card marketing hot articles tools, such as collecting favorite "mantra" of teachers in various subjects, and leave a message at the end of the article to praise the top 5, and you can get 3 offline excellent courses of value 199 yuan. Coupons: issue coupons for regular-priced courses to students attending classes in the store to promote the transformation of regular-priced courses; Multi-person group fight: With the help of the marketing hotspot of Teacher's Day, teaching and training institutions can plan ladder group fight activities and set ladder prices for groups of three, five, seven and nine. It is suggested that starting and simulating team warfare can effectively realize active fission transformation with high conversion rate. Recommended activity tool Chain Card Mall-Grouping Template Mid-Autumn Festival Time: September 10 Mid-Autumn Festival is of great significance to China people. Major businesses can seize this node and use e-commerce promotion methods, such as discount spike, group purchase bargaining, distribution assistance, etc., to increase sales. Marketing keywords: reunion, moon cakes, family members, missing activities Purpose: Activate new and old users' activity tools: answer test+voting activity scheme: voting: enterprises/institutions can plan voting activities, such as "throwing out your favorite moon cakes", and the top few are supplemented by rewards. If you want to get high votes, you need to drive friends and relatives to vote, which will lead users to share and spread independently; Interesting answer: ① Choose the answer template in the chain card applet mall, create a new answer activity, and prepare 10- 15 Mid-Autumn Festival cultural knowledge questions in advance; (2) You can set up viewing coupons, and guide users to collect them after they answer. It is suggested that the role of coupons is to exchange low-priced courses such as drainage courses and experience courses, and the content of the exchanged courses is of high value, which improves the exchange rate of coupons and user experience. ③ One day before the event, you can tweet on the official WeChat account, friends circle, community, 1v 1 to attract users to participate in the event and celebrate the festival with new and old users ~ Recommended activity tool chain card mall-voting template chain card mall-answer template 05 Autumnal equinox time: September 23, the autumnal equinox is 16 solar term in 24 solar terms, autumn. Marketing keywords: equal day and night, crisp autumn, fallen leaves, autumn appreciation, and outing activities Purpose: promotional transformation activities tools: full reduction+membership points+marketing activities plan: catering and food activities are carried out around the theme of "healthy nourishment", and stores can launch exclusive packages for members, new customers, early adopters, etc. , to attract users into the store, you can also combine activities such as full reduction or spike. Clothing, shoes, boots/home textiles are mainly changed in seasons, mainly promoting new autumn and winter products, and promoting new autumn and winter products to increase sales during this promotion period. The solar terms of teaching and training institutions are very suitable for the promotion of WeChat official account brand promotion tweets. Popularizing this kind of custom can increase readers' understanding of folk culture and is conducive to the promotion of institutional brands;