First of all, China Southern TV Station should find the correct channel positioning from the market, gradually transform the channel resource advantage into the program characteristic advantage, take the road of "specialization, objectification and localization", concentrate its strength and work together to build a "Southern" brand, and transform the scattered channel advantage into an integrated "Southern" advantage. The slogan of the children's channel of China Southern Television is: Care a little and move forward happily. It is a professional channel with teenagers and children as the main audience. Its predecessor was Guangdong Cable Cartoon Channel, which started broadcasting on September 8th, 1999. This is the first children's channel in Chinese mainland. In 2003, it was renamed Children and Women Channel, and in 2004, it was renamed. Now it's Guangdong Radio and Television Children's Channel.