I. Capital construction
1. Make a good positioning.
Positioning is not only labeling, but also needs four elements: target group, your function, your selling point and your price.
When you don't know your position, don't consider the feelings of the target users, only consider your own feelings. If you want to catch everyone, you will lose everyone.
If you don't have your own characteristics and selling points, you don't reflect your own differentiated selling points. Or the price does not match the supporting services, holding the mentality of casting nets everywhere, wasting time and energy but not screening the right people.
The relationship between users and us is a two-way choice, not a unilateral coercion.
2. Container thinking
One student container, two clients containers, three allies containers and four teachers containers. If the other person is worth learning and doesn't fit the above three containers, you can put them in the teacher's container.
If we use sensibility to socialize, simply define likes and dislikes, have no sense of purpose, waste too much time and energy but fail to achieve the ideal effect, and link with container thinking to reduce a lot of ineffective socialization and achieve ourselves and others.
3. Content output capability
If a person has strong enough content output ability, it is difficult for him to lack money.
Regarding content output, the first cruel trick is conciseness, and the second cruel trick is question and answer, question and answer.
The value of output lies in altruism, in helping others answer questions, and altruism equals egoism, which is the beginning of building trust.
Step 4 flow
What is traffic? Traffic is not cold data, but people with temperature. Operating traffic, in fact, is to let those target users contact you, understand you, trust you, recognize you, make transactions with you, and establish a mutually beneficial and win-win relationship.
Traffic is not simply adding friends to each other, not simply the number of friends.
approve
So what is the key endorsement? Let me give you three examples. One is your record, and the other is the person who studied with you. The third is who asked you to do one thing.
Endorsement is the key to building a personal brand. Try to endorse, or don't do it, go all out.
Second, the value-added mind method.
1. Live into a legend, write a book, and there will be successors.
If you have a great experience, others will be tempted to spread your story and help you influence more people, so we must find ways to create a great milestone.
Good at telling stories, creating milestones, sharing, attracting people on the same screen, getting twice the result with half the effort and creating influence.
2. Qualify yourself for screening
Those who serve the right people get twice the result with half the effort, and those who serve the wrong people are bitter and tired, which will also ruin their reputation.
Some people say that choice is greater than effort. In fact, choice itself is the most important effort. If you don't screen, you will often pull a long face and insist on screening. One day, you will reach ten years a year.
Although screening will make us slow at first, as long as we do a good job of screening and continue to output, the road ahead will be stable.
Step 3 do something more penetrating
Kill three birds with one stone, expand influence and save time and cost.
4. Buy more tickets for quality communities.
Buy more tickets for high-quality communities. The Internet is becoming more and more developed, but you need a lot of people, information, resources and opportunities, which can't be solved just by searching.
A high-quality community allows you to enter various circles that suit you, and then get key information from them in exchange for core resources, win important opportunities, find people on the same screen, and empower each other. 5. Deep Solidarity Hyperlink
On the road of building your personal brand, if you can win with a group of super-connecters, it will be much easier for you to be a society, and your good reputation will spread to many people through them.
One person walks fast, and a group of people walk far. It is important to create an atmosphere. The circle you live in determines the height of your growth.
6. Build your detection system.
Set up your inspection system. If you let others buy your expensive products as soon as you come up, you are actually embarrassing others. Then you let others have a good inspection. With the harvest and feeling, it will be much easier for you to sell again.
What others get, you will get.
7. Finish at least one classic.
It has been made clear before that reading is very important, especially reading more tried and tested classic books, reading over and over again, chewing over and over again, and practicing hard until he goes deep into the bone marrow and makes amazing achievements, and he has become his super spokesperson.
It is better to be short than to be extravagant, and to do one thing to the extreme. What matters is not how many books you read, but what you learn from a book, which brings growth and value to your life.
8. Do a good job of professional addition and subtraction.
It is important to learn addition and subtraction. The basic principle is to add what is extremely necessary and subtract a lot from what is unnecessary. Usually help the right people, do more things that are very good at producing great value, reduce goals, reduce consumption, and try not to do unnecessary things.
Many people are good at addition, but they can't do subtraction. Adding is more important than subtracting. Knowing what to add and what to subtract is the most important thing.
9. Strong, altruistic, safe and interesting
So what qualities should others feel to better attract the target users?
Four points: one is powerful, the other is altruistic, the third is safe, and the fourth is interesting.
Safety is the lowest and most basic satisfaction of people. When dealing with people, safety and reliability are very important.
10. Become the first choice for subdivision.
Having said so much, the core purpose is actually one, and it is the first choice for more people to build their own brands. It is not the first choice of all people in the world, but the first choice of some people.
The tighter you hold the quicksand in your hand, the more it leaks.
Third, how to build a personal brand.
1. Do a good job in positioning, screen target users, find and help the right people, do more things that are very good at generating great value, reduce goals, reduce consumption, and try not to do unnecessary things.
2. Whether you are writing, sharing, doing community work or selling, you should ask each other what they want and what I can give them, and try to help others answer their questions.
3. Join more quality communities, socialize with container thinking, connect and reduce ineffective socialization.
4. Do more subtraction, know what to add and what to subtract, and find out what you are good at. Less is more, slow is faster, socialize sincerely, do what you can, refuse what you can't do, promise others to keep your word, build a warm social life and build trust.
Kill two birds with one stone in everything, and do more penetrating things.