What impact will the successful hosting of People's Olympics, High-tech Olympics and Green Olympics bring?

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1. The meaning of green Olympics can be understood in many ways, which can refer to what people usually think of as ecological green, or it can refer to a deeper and wider "green". In this way, the green Olympics can be divided into narrow sense and broad sense.

2. Significance

"Green Olympics" is one of the three major themes of the 2008 Beijing Olympic Games, and its connotation is:

We should use the idea of sustainable development to protect the environment, resources and ecological balance to guide the project construction, market development, procurement, logistics, accommodation, catering and large-scale activities of the Games, so as to minimize the negative impact on the environment and ecosystem;

We should actively support the government to strengthen environmental protection, reduce the number of rivers in municipal infrastructure, improve the urban ecological environment, and promote the sustained and coordinated development of economy, society and environment;

Make full use of the extensive influence of the Olympic Movement, carry out environmental protection publicity and education, promote public participation in environmental protection work, and raise the environmental awareness of the whole people;

After the Olympic Games, we will leave a rich environmental protection legacy for Beijing, China and the world sports: the Olympic green building demonstration project; A new model of environmental management for holding large-scale sports events: the mechanism for the public to actively participate in environmental protection; The continuous improvement of the environment in Beijing.

To sum up, the concept of sustainable development should run through the whole process of preparation, holding and post-competition utilization.

To achieve these goals, we need the support and participation of all walks of life and the general public, care about environmental quality, supervise environmental law enforcement, participate in policy suggestions and choose green life.

There is another meaning:

Wilbruggen described the preparations for the Beijing Olympic Games as a "green Olympics". He said that the "green Olympics" here not only refers to an idea of the Beijing Olympic Games, but also refers to the "green light" support of the China Municipal Government and the Beijing Municipal Government for the preparations for the Olympic Games. The venue construction, financial guarantee and market development of Beijing Olympic Games satisfy the IOC.

3. The relationship among green Olympics, people's Olympics and high-tech Olympics.

In a narrow sense, green Olympics, people's Olympics and high-tech Olympics are independent of each other and influence each other. Green Olympics embodies a kind of respect for nature, humanistic Olympics embodies the humanization of Olympics, and high-tech Olympics embodies modernization.

Broadly speaking, green Olympics, people's Olympics and high-tech Olympics intersect with each other. Although the two have different emphases, there is no obvious boundary, and they are closely related and inseparable. Green Olympics embodies the concepts of humanistic Olympics and high-tech Olympics. Humanistic Olympics needs green Olympics as the foundation and high-tech Olympics as the support, which is helpful to realize humanistic Olympics and green Olympics. Therefore, when we discuss the green Olympics, it will inevitably involve the categories of people's Olympics and high-tech Olympics.

Green Olympics, people's Olympics and high-tech Olympics are intertwined and inseparable. Green Olympics can be divided into narrow sense and broad sense. Green Olympics in a broad sense includes material green and consciousness green, while green Olympics in a narrow sense belongs to material green in a broad sense. The consideration of material green and consciousness green should be all-round.

Connotation of high-tech Olympics

Hi-tech Olympics is one of China's Olympic slogans.

Whether the overall level of the world is advanced or not depends largely on the speed of its scientific and technological development.

If we use slogans to express the connotation of high-tech Olympics, we can also put forward the principles of faster, more convenient, more accurate and safer according to the Olympic spirit of faster, higher and stronger. The so-called faster, that is, extensive use of broadband networks, multimedia and high-definition technology; The so-called convenience is intelligence, including intelligence of information release, intelligence of traffic management and intelligence of conference management. More accurate, including the time, geographical location and progress of the game, should be reported very accurately and timely, or the information you want to find can be found immediately; More security includes some security, identity authentication and so on. This is also an issue that every Olympic Games attaches great importance to.

High-tech Olympics means that there will be high-tech buildings in the 2008 Olympic Games.

People's Olympics means that China has a history of 5,000 years.

Green Olympics means that China will take an environmental protection route during the Olympic Games and in the future.

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People's Olympics: People's Olympics is not only a word and a slogan, but also represents the harmony between China's traditional culture and the Olympic spirit. But the arrival of a humanistic era!

[Edit this paragraph] The concept and history of human nature

broad sense

Humanism refers to various social phenomena in human society. The big aspect can refer to the mental outlook and moral cultivation of society, and the small aspect can refer to people's understanding and cognition of their own spiritual world. Humanistic knowledge is a summary of human experience in understanding and transforming itself and society. Humanistic spirit is the spiritual achievement of the inner subject of humanistic knowledge cultivation, which contains people's inner world and is found in people's behavior and results.

Humanism is a dynamic concept. China's Ci Hai wrote: "Humanism refers to various cultural phenomena in human society". As we all know, culture is a symbol, value and norm shared by human beings, a nation and a crowd. Symbol is the foundation of culture, values are the core of culture, and norms, including customary norms, moral norms and legal norms, are the main contents of culture. Humanism refers to the advanced, scientific, excellent and healthy part of human culture. Moreover, its core refers to advanced values, and its main content refers to advanced norms. For society, especially advanced laws and institutional norms, for members of society, especially advanced ethics and customary norms, for teenagers, the first thing is to develop good customary norms. Judging from the history of the Renaissance, humanism should be a culture that values people.

narrow sense

Conceptually speaking, it can be said that human nature is the advanced part and core part of human culture, that is, advanced values and their norms. Its concentrated expression is that people are valued, respected, cared for and taken care of. In short, humanism means attaching importance to human culture.

Humanism, as the gene of human culture, as a simple habit and consciousness, has existed since ancient times, whether in the West or the East, whether in China or abroad. However, as a social trend and a universal culture, that is, more people and larger groups share more stable values and norms, it began with the Renaissance in 15 and 16 centuries and formed in John Locke and Adam Smith in 17 and 18 centuries. In the development period, the two UN human rights declarations are the symbols of the legalization and internationalization of human nature, and Maslow's hierarchy of needs and the realization of self-worth are the most outstanding representatives of modern humanism.

"People's Olympics" is an important part of the three exhibition fulcrums of "New Olympics", and the exhibition of China's people mainly depends on the People's Olympics. What should be displayed in the study of humanistic Olympics? This is related to China's strategic goal of hosting the Olympic Games, and its exhibition content is a key! But it is impossible to run the humanities in China.

The main contents of "Olympic Humanities" outside the stadium are: the establishment of the "language environment" of the Olympic Games, the relay of the Olympic flame, participation in the opening and closing ceremonies of the Olympic Games, participation in Olympic literature and art, and participation in more Olympic cultural activities. In the activities of these Olympic humanistic phenomena, it is easier to find the humanistic content of the Olympic Games by operating the humanistic Olympics, but it is particularly important when it is integrated into the humanistic phenomenon in China (here, let's separate other features for the time being):

1, the main Olympic sports and humanities project; 2. Olympic humanities peripheral projects.

[Edit this paragraph] Pay attention to the meaning of human nature

Since modern times, a series of profound changes have taken place in human society. First of all, the humanistic revolution-the Renaissance, the scientific revolution-the birth of modern science. And two concepts were born: humanistic concept-respect for people; Scientific concept-respect the law. Following the industrial revolution, the industrial revolution experienced three stages: the steam engine era, the electrical era and the electronic era. Great changes have taken place in human society.

In these great cultural changes, the Chinese nation has been sleeping. To make matters worse, when we wake up, we often mistake a series of great changes in the world and many achievements of human civilization, especially the great achievements of humanistic thought and spirit, and deny, reject and resist them for a long time, which greatly increases the resistance in our reform process and leaves many gaps and faults in our national historical process. What's more, these misunderstandings, barriers and faults have been internalized in our education for a long time, which makes our education often in an embarrassing situation, which further increases the difficulty for us to understand the process of modern social civilization. We woke up, but we didn't.

Now, there is a new revolution: informationization, knowledge, democratization and globalization. People's position in society and society itself are undergoing fundamental changes. People have developed from tool people and economic people in the past to modern social people and cultural people. The value of people has been fully recognized, the mutual communication and recognition between people has been better realized, and the modern national qualities such as self-confidence, equality and sense of value have been more widely improved.

The core of human nature is "people", people-oriented, caring, loving and respecting people. This is what we often call humanistic care and life care. Man is the measure of everything. Of all the rights in the world, only human rights are innate, inalienable and irreplaceable. Recognize the value of people and respect their personal interests, including material interests and spiritual interests.

Humanism, first of all, is an idea, an idea, but also a system and a law. Humanistic thought is the theoretical basis of humanistic system, and humanistic system is the realization, institutionalization and legalization of humanistic thought.

The birth of the concept of human rights, the legalization of human rights, the internationalization and globalization of human rights law are the signs of the true establishment of humanism and the fundamental guarantee for the realization of humanistic thought.

The slogan of "High-tech Olympics, People's Olympics and Green Olympics" should be put forward for the 2008 Beijing Olympic Games.

High-tech Olympics means that there will be high-tech buildings in the 2008 Olympic Games.

People's Olympics means that China has a history of 5,000 years.

Green Olympics means that China will take an environmental protection route during the Olympic Games and in the future.

The relationship among green Olympics, people's Olympics and high-tech Olympics;

[Edit this paragraph] Introduction to the management orientation of the People's Olympics

Humanistic Olympics is a systematic project, and its commercial orientation should be accurate. "Humanism" refers to various cultural phenomena in human society. Humanistic Olympics refers to "various cultural phenomena of the Olympics" and refers to the humanistic phenomenon of people-oriented Olympic participation, the core of which is "Olympics" and its "Olympic humanism" phenomenon; "People's Olympics" does not mean "People's China". Only "People's Olympics" can be called "People's Olympics". Only by integrating China's culture into the Olympic participation culture can it become a real "people's Olympics" ... Can the "Olympic cultural phenomenon or landscape" directly formed through the Olympic Games be called "people's Olympics"?

"Hurry up! Higher! Stronger! " It not only refers to sports achievements, but also has a deeper meaning; The most important purpose of participating in the Olympic Games is not to win the championship, but to participate! Participating in the Olympic Games is one of the effective ways to achieve the goal of "People's Olympics". The management mode of "new participation" is only a means and marketing tool to realize the management of "products": it is an effective driving mode of "culture, mass, entertainment, network and global" by introducing public participation, so that the widest range of participants can know and understand the products through the "participation" activities of "product content"

The strategic purpose of hosting the Olympic Games is to "spread China culture, enhance communication and understanding with people of other countries, and promote the development of various undertakings in the host country". Combining "hosting the Olympic Games" with "promoting the development of various undertakings in China" is the "product" of "People's Olympics"! Among the "products" of the People's Olympics, there are both "Olympic Humanities" and "China Humanities" of China's history, economy, science and technology, education and humanities. So how can we let the whole world know more about the content of "China Culture"? In other words, how to "manage" these "product contents"? We believe that through the promotion of "new participation", the maximum marketing of "products" can be realized. We assume that "Olympic language communication environment building activity" is a product; "New participation" is a means to realize product marketing; "Olympic language communication environment construction activities" is the carrier of marketing, and "cultural promotion" is the goal to be achieved!

★ Use the most direct carrier of Olympic humanistic activities to realize the marketing purpose of humanistic Olympic "products"; In line with the requirements of "new participation" that "all carriers and marketing means are for the realization of product management goals and objectives".

★ After re-planning and evolution, the design of "People's Olympics New Participation" will become a development project involving the Olympic international market, far from being a traditional or general activity.

[Edit this paragraph] The idea of global participation in the People's Olympics

The Olympics advocates "participation"! The new century has aroused the humanistic Olympics with global participation! In the new century, the traditional Olympic Games have spanned several centuries. In the 2 1 century with the rapid development of science and technology, the Olympics should have its brand-new content, brand-new way and brand-new participation! It is no longer a "program" that most people watched in the past, but an activity with more connotation and more people participating; It is a more extensive communication activity and a carrier for more people to participate in and directly promote social progress.

As a new Olympic Games in the new century, it should have more fascinating development. The People's Olympics in the new century should allow the "participation" activities to develop from on-site to off-site, and to develop to four years before the competition! We should break through time and space and start a business! Take advantage of the conditions provided by the new century to let participants from all over the world participate in the People's Olympics in different places.

-"Participating in the People's Olympics" is a broader and longer-term competition for people in the world who pursue human peace, directly four years before the competition! This is a four-year participation from 2004 to 2008.

-Participation in the People's Olympics is not only in the stadium, but also outside the stadium! Participation in time and space is infinite, and communication and interaction are the biggest themes of participating in the People's Olympics! It is a global participation activity with great attraction, penetration and cohesion in many countries and regions, and it is an exchange activity in which more people participate in human civilization.

-Participation in the People's Olympics is not limited to the traditional "face-to-face" participation, but remote participation by using the Internet, which is a global participation without time and space constraints! It is a popular, entertaining and widely participated competition!

-Participating in the People's Olympics is an exchange of national culture, language and commerce; Mobilizing the extensive participation of all ethnic groups in the world in the four years before the competition is a great cause to spread human civilization, break the political deadlock, promote economic development, strengthen the integration and unity of all ethnic groups in the world, and safeguard and develop world peace.

-The new participation of the People's Olympics is bathed in the new century and new economic era, and the Internet has become the platform for the realization of the "global new participation model"; Providing global participation in the "People's Olympics" through the Internet can help the host country and the International Olympic Committee gain benefits from the global market.

[Edit this paragraph] "Content" Orientation of Humanistic Olympic Management

The main contents of "Olympic Humanities" outside the stadium are: the establishment of the Olympic language environment, the relay of the Olympic flame, participation in the opening and closing ceremonies of the Olympic Games, participation in Olympic literature and art, and participation in more Olympic cultural activities. In the activities of these Olympic humanistic phenomena, it is easier to find the humanistic content of the Olympic Games by operating the humanistic Olympics, but it is particularly important when it is integrated into the humanistic phenomenon in China (here, let's separate other features for the time being):

1, the main Olympic sports and humanities project; 2. Olympic humanities peripheral projects.

[Edit this paragraph] The influence of the People's Olympics on the construction of a harmonious society in Beijing

The influence of humanistic Olympics on Beijing's construction of a harmonious society is mainly manifested in three aspects: the overall improvement of the quality of urban civilization; Promote the construction of urban culture; Promote the sustainable development of people-oriented cities.

(A) The overall improvement of the quality and level of Beijing's urban civilization by the People's Olympics

Beijing 2008 Olympic Games will provide a broad development platform for improving the quality of Beijing's urban civilization and establishing a good image of Beijing as an international metropolis, and also put forward new requirements for the construction of Beijing's urban spiritual civilization. The overall improvement of the level of urban civilization is mainly reflected in the quality of citizens' civilization and the style of urban civilization. The hosting of the Beijing Olympic Games provides a rare opportunity for Beijing to improve the civilized quality of its citizens and strengthen the construction of urban civilization. The Beijing Olympic Games will be a window to show the spirit of modern China people. The success of hosting the Olympic Games depends not only on the preparations for the Olympic Games, but also on whether it has first-class citizen quality, first-class urban humanistic environment, first-class Olympic service level and first-class social atmosphere. The process of humanistic Olympics' influence on citizens' civilized quality is a process of social spiritual civilization construction including etiquette education, legal education and honesty education. Humanistic Olympics, with its rich spiritual connotation, has a positive impact on all major aspects of Beijing's urban modernization: first, social modernization with economic take-off, scientific and technological development and system improvement as its main connotation; The first is the modernization of people with the improvement of quality, the transformation of lifestyle and cultural model as the main connotation. The construction of spiritual civilization in China's social transformation period depends to a great extent on the cultural construction of the whole society and the development of people's own modernization with the transformation of human culture as the core. Under the influence of economic globalization, traditional culture and modern culture, Chinese and western cultures constantly conflict and blend, which constitutes the cultural foundation of Socialism with Chinese characteristics's spiritual civilization construction. In order to build a harmonious society in Beijing, People's Olympics, as a concept of sports culture development, has played a positive role in promoting Beijing's urban development, affecting people's thoughts, moral concepts, mental outlook, values, social morality and civilized accomplishment, and providing a high-quality soft environment platform for the city to build a harmonious society.

(B) to promote the construction of urban culture

Culture is the soul of the Olympics. As a cultural concept, People's Olympics has a positive role in promoting the cultural construction of the city. With the deepening of social modernization in China, humanistic sports thought, as a cultural concept, plays an increasingly important role in social transformation and human modernization transformation. Sports culture has played an important intermediary role in the process of human modernization with the transformation of human culture as the core. As an integral part of human culture, sports is an important intermediary to promote human development. On the materialization level, sports meet people's needs for physical exercise through various forms, methods and means; On the spiritual level, sports, with its cultural form, permeates people's value system, affecting and changing people's spiritual world. The cultural value of the Olympic Games plays an irreplaceable role in the process of people's own modernization centered on cultural transformation, which subtly promotes "the cultural transformation of China people from a spontaneous traditional subject who lives by virtue of experience, tradition, customs and emotions to a free and conscious modern subject who lives by virtue of reason, rules and the legal system" [3]. This is the key link of sports development in the process of social modernization and transformation in China, which has a positive impact on building a harmonious society, improving national quality and developing human resources.

Humanistic Olympics is not only a cultural concept, but also a cultural development strategy with the practical characteristics of sustainable development. [4] Its core concept is harmony, with the aim of promoting the development of the Olympic Games and promoting the preparation of the Olympic Games with the development of the city. It combines the goal of urban sustainable development with the optimization of hardware facilities and software in urban construction, and organically combines economic growth with the improvement of citizens' humanistic quality and quality of life.

The concept of people-oriented sustainable development put forward by the People's Olympics is in line with the guiding ideology of "adhering to people-oriented, comprehensive, coordinated and sustainable Scientific Outlook on Development and better promoting economic and social development" emphasized by the Fourth Plenary Session of the 16th CPC Central Committee. Among them, the harmonious development between man and nature is of great significance in the process of building a harmonious socialist society. Coordinating the harmonious development between man and nature is an urgent requirement to maintain the sustained and healthy development of China's economy and society, as well as to ensure the healthy living environment and all-round development of human beings. In the implementation of humanistic Olympics, based on the harmonious development between man and nature, humanistic Olympics and green Olympics are the primary goals of Beijing's urban and community construction, based on the combination of "people-oriented", urban environmental construction, organizational system, community service, cultural propaganda and sports activities are strengthened, and the Olympic Movement is used as a link to promote urban community construction, establish a healthy and civilized sports lifestyle and promote urban sustainable development.

Four. conclusion

The success of Beijing 2008 Olympic Games cannot be separated from a harmonious and open modern city. The proposal and implementation of the concept of humanistic Olympics will have a far-reaching impact on Beijing's construction of a harmonious society. Humanistic Olympics is not only a concept of cultural development, but also the guiding ideology of building a harmonious society in Beijing. As the host city of the Olympic Games, Beijing cannot do without the construction of the natural environment and the shaping of the human environment. The concept of humanistic Olympics provides a yardstick for Beijing to build a harmonious society and a high-quality urban humanistic soft environment. At the same time, shaping citizens' rational thinking, open mind, innovative spirit, tolerance and other civilized qualities will provide spiritual motivation for Beijing's urban development and building a harmonious society.

[Edit this paragraph] People's Olympic website

Www.c2008.org website of Renmin University of China was established in July 2000, which is one of the important websites engaged in theoretical research of Beijing 2008 Olympic Games. Since its opening, many academic articles with theoretical value and social significance have been published, which accurately conveyed the information about the Beijing Olympic Games and won unanimous praise from relevant research institutions and all walks of life. The website layout is divided into three sections, 12 topics, which are rich in content, reasonable in structure and more interactive, and combine the theoretical research of the People's Olympics with the urban development of Beijing. Website has become an important way to communicate among theoretical workers, between theoretical workers and ordinary people and volunteers.

[Edit this paragraph] "People's Olympics" Cultural Relics Protection Plan

Beijing municipal government launched the cultural relics protection plan. In 2003, the Beijing Municipal Government formulated the cultural relics protection plan for the People's Olympic Games. It is decided to invest 654.38+0.2 billion yuan every year from 2003 to 2008, and it is planned to renovate the landscape of the "two lines" (along the central axis of Beijing and Chao Fu Road), restore the features of the "five areas" (Shichahai Scenic Area, imperial academy Ancient Architecture Tourist Area, Liulichang Traditional Cultural Business Area, Ming and Qing Imperial City Scenic Area and Ancient City Garden Scenic Area), and reproduce the "six views" (western suburb scenic area) in Beijing. By April 2005, more than 20 renovation projects, including Tiananmen Gate Tower, Zhihua Temple and Cudixia Village ancient buildings, had been completed. The protection plan for cultural relics of the People's Olympic Games has been completed, and the Forbidden City, the Great Wall (see the Great Wall in Beijing), the Ming Tombs, the Temple of Heaven, the Summer Palace and Zhoukoudian Beijing, which have been included in the World Cultural Heritage List by the United Nations, have been completed.

Cultural Olympics is the core concept of Beijing 2008 Olympic Games. It proposes to integrate the Olympic spirit with the cultural essence of China for 5,000 years and display the humanistic theme of "harmony, communication and development" in order to achieve the development goal of promoting world peace, friendship and progress. In the preparation of Beijing Olympic Games, the concept of People's Olympics will always run through the theme and actual operation of Beijing 2008 Olympic Games, and eventually become a unique Olympic legacy, which will have a far-reaching impact on Beijing's future development. The Fourth Plenary Session of the 16th CPC Central Committee proposed that we should adapt to the profound changes in our society, put the construction of a harmonious society in an important position, pay attention to stimulating social vitality, promote social fairness and justice, enhance social awareness of the rule of law and integrity, and maintain social stability and unity. "People's Olympics" will become a people-oriented humanistic stage, praising and respecting people and shaping a harmonious image of individuals and cities will have an important impact on Beijing's construction of a harmonious society.

First, the connotation and significance of the People's Olympics

"Humanity" is a word with changeable meanings, and different people have different understandings. But generally speaking, the Chinese and western understanding of the word "humanity" contains two meanings: one is "human" and the other is "literature". On the one hand, it refers to the ideal concept of "human" and "humanity", emphasizing the people-oriented values; On the other hand, it refers to the cultural education in order to cultivate this ideal person (sex), that is, the People's Olympics, which is generally recognized at present, is "taking culture as a person".

Beijing 2008 Olympic Games put forward three basic concepts: green Olympics, high-tech Olympics and people's Olympics, among which people's Olympics is the core of the three concepts. In recent years, people from all walks of life have had a heated discussion on the connotation and significance of the People's Olympics. At present, most scholars agree to define the Beijing Olympic Games as "cultural Olympics", that is, it is a grand gathering of extensive exchanges and reference between eastern and western cultures, a grand gathering of mutual enrichment and common development of the Olympic spirit, Olympic culture and Chinese civilization, a grand gathering of comprehensive implementation and profound expression of the humanistic thoughts and harmonious spirit of the East and the West in the sports field and the whole human life, and a grand gathering of "faster, higher and stronger" and "peace, harmony and friendship". [1] It should be said that the concept of People's Olympics contains rich cultural concepts and spiritual values, and its core concept lies in "harmony", which is embodied in promoting peace between countries through the Olympics.

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