This is by far the most common and practical LOGO design method, representing Taobao and Tmall. The advantage of designing enterprise LOGO directly with brand name is that after the LOGO is released, it can directly strengthen consumers' cognition of the brand and let consumers remember your LOGO and brand quickly. At the same time, directly using brand name as LOGO can also avoid many troubles such as duplication and infringement.

Method 2: Element substitution method

This LOGO design is very common in traditional brands. Modern enterprises and companies are not good at replacing elements. When designing their own logo, they changed their brand into another * * * element, so that their brand can also be associated with this element. Through the combination of symbol elements, graphics and name fonts, this design makes people feel tough and energetic, which is more suitable for male brands.

Method 3: Cultural integration method

This logo design method is often used in enterprises or companies with obvious regional cultural characteristics, such as tourism companies and cultural companies. This logo is full of personality characteristics and humanistic thoughts, which plays a very good role in improving brand tonality.

Method 4: Symbolic expression

This logo design method mainly adopts media technology related to the expression content, such as graphics, elements or colors. The creativity of the media expresses abstract connotation in concrete ways. The common LOGO is Unilever, and a U is full of symbolic things. And such LOGO design needs to understand, classify, summarize and summarize the meaning behind the brand. Only in this way can we extract the representative symbol elements and design the LOGO.

Method 5: Color matching method

This LOGO design method is widely used in the Internet field, and has a certain sense of modernity and visual impact, mainly because Internet people are younger, so they prefer the LOGO with strong visual impact. The design of this LOGO needs strong aesthetic ability and color matching ability. At the same time, because LOGO has a modern sense, it needs something more abstract to replace the corporate brand, so that LOGO can convey the artistic conception and tone of the corporate brand.