"Where magic happens" is the slogan used by NBA today, which means "Miracles happen here". Before the 2005-06 season, the league always used the slogan "I love this sport", which means "I love this sport". Compared with these two slogans, fans prefer the latter. Everyone thinks "I love this game" is very close to us and very kind. I feel that NBA and basketball belong not only to big professional players, but also to all basketball fans and amateurs. This sport is like a big family, which brings us together to enjoy the game and appreciate and feel the charm and happiness of basketball.

And where magic happens feels far away from our basketball fans and amateurs. There is no doubt that in the world basketball world, the level of American NBA is the highest, so miracles happen every day on the court. The impossible task sounds as if the impossible can really be realized and miracles can really happen! Therefore, in order to make the NBA more popular and attractive, david stern, the president of NBA, chose the slogan "Where magic happens" to warn the world that the level of NBA is the highest, that is, he is qualified to use this slogan.