A few years ago, CCTV broadcast a public service advertisement-"Mom, wash your feet". The advertisement is about a mother who washed her mother-in-law's feet and turned to her son's room to wash her feet, only to find that her son was gone. When I was wondering, my son's immature voice came from behind, "Mom, wash your feet …" The mother looked at her son struggling to carry water to wash his feet and smiled with relief ... This advertisement tells us that the best way for parents to educate is to start from themselves and infect their children through their own actions. He who lives best preaches best. The advertisement calls on all mothers to set an example for their children.
We can see that public service advertisements, as an important means to spread social morality, responsibilities and obligations at this stage, have a self-evident impact on society, and we can also have a glimpse of the hidden significance behind them.
From the first public service advertisement to street slogans that can be seen everywhere today, public service advertisements have quickly occupied a vast market with short and pithy language and profound pictures, attracting people's attention. At the same time, it tells the society that we should pay attention to the development of spiritual civilization while developing the economy. Public service advertising can be big or small, and the most important thing is its significance.
The most fundamental purpose of public service advertising is to change people's bad habits, change the bad atmosphere of society and create a civilized and harmonious society. The rapid development of social economy, the prevalence of hedonism, the decline of moral bottom line, the richness of material life, the lack of spiritual life and the prosperity of individualism all show us the importance and necessity of public service advertising communication.
Public service advertisements have penetrated into the hearts of the general public with their profound thoughts, strong emotions, peaceful advocacy methods and visual and personalized characteristics, and have been widely concerned and recognized by people. It has played an indelible role in resisting social bad behaviors and bad atmosphere, persuading and promoting people to form good living habits, improving comprehensive quality and spiritual civilization, and promoting social progress and development. The role of public service advertisements in society is enormous and long-term. It can carry forward historical traditions, change people's moral concepts, ways of thinking, outlook on life and values, and improve the level of spiritual civilization construction.
(luliang county Civilization Office Liu)