Fiat Auto Company-Auto Fiat Auto Company is the largest operating company of Fiat. 1978, fiat automobile company was independent from the group business, mainly engaged in cars and light commercial vehicles, and has produced more than 70 million cars so far. In 2000, * * * produced 2.439 million vehicles, with an operating income of over 25 billion euros, accounting for 45.5% of the Group's total revenue. The company has three major automobile brands: Fiat, Lancia and Alfa Romeo, and the commercial vehicle brand is Fiat. The innovation of product connotation, style and industrial upgrading is the core strategy of the company's development. At the same time, Fiat is also actively committed to developing emerging markets with the greatest potential demand. The company's global business is mainly based on the production of family-oriented "world cars": Fiat Palio, Fiat Siena, Fiat Palio Weekend and a pickup truck.
Its model
Fiat "Fiat" is the most extensive brand of Fiat Auto Company. At present, its main products are:
City car (a): Fiat 600 (Seicento), Panda.
Car (b): Ponto, Paliod.
Medium-sized car (C): Stilo, Siena and Palio weekend station wagon (Palio W.E).
Mid-and high-end cars (D): Maria, Maria W.E.
Multifunctional MPV: Multipla, Doblo.
Uris
A small sailing boat (Barchetta)
Alfa Romeo
Alfa Romeo is a sports car brand that inherits the Italian tradition. Alfa Romeo is a symbol of movement and passion. Its "temptation" is not only accompanied by the driver's heartbeat all the time, but also makes the whole carriage full of joy, enthusiasm and excitement brought by driving. Alfa Romeo was originally designed specifically for racing cars and won many championships in various international competitions. Its quick response, stable handling and free steering convince the driver that he can control the vehicle under any circumstances. The car is beautiful in shape and full of personality, showing the magical balance between reason and emotion, engineering and creativity.
Medium-sized car (C): 147
Mid-and high-end vehicles (D): 156/ 156 sports station wagon
Luxury car (e): 166
Sports car (H):GTV/ Spider
Brand slogan: "Alfa Romeo, the heart of sports"
(Every model of Alfa Romeo is full of sports charm, conveying sports and passion, bearing the "heart of sports", which is a concentrated expression of the unique Alfa Romeo spirit. )
Lanqiya
This brand with a great sense of history embodies the elegant and exquisite style of Italian automobile culture. Lanqiya, in the eyes of many car owners, means a healthy and upward quality of life. It is a noble car. To meet the needs of drivers and passengers, easy driving, elegant modeling and cutting-edge technology are all Lanqiya's endless pursuits. Over the years, Lancia has produced many historic cars with its creativity and manufacturing technology. They combine the new technology, excellent temperament and outstanding lifestyle of the times, thus becoming heroes of the times.
At present, the main models are:
Automobile (B): Lancia Y
Mid-to-high-end car (D): Lancia Lebra
Concept car:
Brand slogan: "Lancia, an Italian classic brand"
Fiat Auto Company foresees that the future car will develop a closed tiny space into a new trend pioneer and serve drivers in an open communication system. It is no longer just a means of transportation, but also a way of information transmission: an intelligent means of transportation that can truly reflect the thinking of the human brain. Fiat Auto Company will make unremitting efforts to this end.