1. The market competition is fierce: at present, there are many trading platforms, fierce competition and many users' choices. If the advantages of trading cats are not prominent enough or the market positioning is unclear, they will be easily squeezed by other platforms.

2. Insufficient brand promotion: The brand promotion of Transaction Cat is not strong enough, which leads to low user awareness. It is suggested that the trading cat should increase the investment in brand promotion and improve its popularity through advertising and promotion.

3. Poor user experience: If the user experience of the trading cat is poor, such as unfriendly interface design and complicated transaction process, it will lead to the loss of users. Optimizing user experience, improving user satisfaction, and helping to improve exposure.

4. Lack of uniqueness: If the transaction cat has no obvious differentiation advantage compared with other platforms, users will have little reason to choose it. Transaction cats can attract users and increase exposure by providing unique functions or services.