In addition to continuing to shoulder the traditional responsibility of propaganda mouthpiece, the media also shoulders three new tasks: acting as a creative leader in the development of cultural industry (the media can always make groundbreaking and forward-looking measures by virtue of its advanced thinking, insight and information channels ahead of ordinary social institutions), linking (connecting the government, the people and enterprises) and incubating (referring to the three advantages of technology, propaganda resources and execution, and the media itself is constantly incubating and spawning many innovative projects in the cultural industry).

The powerful creativity, planning, publicity and execution ability of the media, whether the sender or the receiver of information, must rely on communication facilities. This kind of media includes telephone, records, movies, radio, television, mobile phone communication and so on. The mass media regards it as the media used by the general public.

Extended data:

Precautions:

Advertising language must be colloquial, and spoken language should be easy to remember and understand. Clothing is a kind of clever politics, and politics is a kind of clever clothing and written language, which is hard to remember when shouting.

Visually, advertising slogans and brand names should definitely stand out. If you have a unique visual symbol, you should focus on it, and striking is more important than elegance.

Leaving a QR code is basically useless. People in the elevator have neither the will nor the time, let alone the network and patience to scan the code, unless there is an irresistible reason for people to scan the code.

People's Network-The Impact of Big Data Advertising on Media Industry