How did Adidas get its name?
1948, Mr. Adi Dassler Dasslerdasier, the founder of Adidas, used his first name Adi and some surname letters to synthesize "Adidas" as a commodity brand and applied for registration; The following year, the third-line trademark of Adidas came out.
Mr. AdiDassler, the founder of Adidas, is a German with athlete status and shoe-making skills. Because he can fully understand the needs of athletes, people have superb skills and inventive genius; So in his life, he invented more than 700 kinds of patented sports-related products, and then created Adidas' sporting goods kingdom. Mr. Dassler began to make sports shoes by hand in 1920. Since then, athletes from all over the world often wear sports shoes made by Mr. Dassler to win honors at the Olympic Games. As a result, his fame gradually became louder and louder in the international sports world.
1972, Adidas launched the well-known trilobal trademark, which is widely used in clothing accessories. The success of Adidas is mainly attributed to the marketing and mass communication genius of Horst Dassler, the eldest son of Mr. Dassler. Horst realized the importance of promotion activities in establishing sports brand image and personally attended the Olympic Games held in Melbourne, Australia from 65438 to 0956 to promote Adidas brand. His innovative ideas made him the originator of modern sports marketing. With the continuous establishment of global marketing network, Adidas is becoming more and more important and famous in the sporting goods market.
In the world of sporting goods, Adidas has always represented a special status symbol, which some people call "three lines of victory". Since the establishment of 1948, Adidas has helped countless athletes achieve good results and made many great achievements. So Adidas can also be said to be the best one that has gathered everyone's trust and respect.
Adi Dassler, the founder of Adidas, is not only a skilled shoemaker, but also an athlete who likes sports. His dream is to "design and manufacture the most suitable sports shoes for athletes". Under this concept, Adi Dassler designed the first pair of sports shoes in 1920. Because of his continuous research and development, his sports shoes have won the love of many top players, not only shining brilliantly in the Olympic Games, but also establishing a gold medal reputation in the sports world. With the affirmation of all walks of life, Adi Dassler founded the Adidas brand on 1948, and found from his many years' shoemaking experience that the three lines on the side of the shoe can make the sports shoes fit the feet better and be integrated into the designed new shoes, so the first pair of three-line sports shoes of Adidas brand was presented to the world on 1949. Since then, people have constantly seen the winning pictures created by the "three lines of victory" on the sports field.
Especially in the world football, Adidas has received more support than any sporting goods manufacturer. Especially when Adidas released its first pair of spikes, it was supported and loved by top football players. During the 65438-0974 World Cup in West Germany, more than 80% of the players chose Adidas football shoes, from which we can know the strength of Adidas in the world football at that time. In the 1998 World Cup in France, the landlord France played a super-level strength with the superior performance of Adidas football shoes, defeating the champion-French football star zinedine.
Zidane won the title of World Footballer of the Year with the score of 1998, which once again proved that the authoritative guarantee of Adidas' "winning by three lines" has continued to this day.
Besides football, Adidas also plays a role in basketball, track and field, tennis, baseball, boxing, swimming and the latest extreme sports. Many well-known top athletes are deeply impressed by the quality of Adidas: among the NBA stars in the basketball temple, Jabba, the famous antoine walker and Kobe Bryant; , the most promising player who has attracted considerable attention at present; In professional tennis, there are retired Swedish star Eberg, German "Yulosha Graf" who once dominated the back seat, "British New Hope" tim henman, Russian beautiful girl anna kournikova who has just been snared in recent years, and martina hingis; ; On the baseball field, there is the new york Yankees who won the American professional baseball championship from 65438 to 0998, and on the boxing field, there is the greatest heavyweight boxer Ali of this century. In the field of track and field, Adidas' reputation has expanded from Arthur Jonas in1930s to donovan bailey, ato boldon and haile gebrselassie.
Today, Adidas still adheres to Adi Dassler's idea of perfect shoemaking, constantly exchanges experiences and needs with world-class top athletes and coaches, and develops ergonomic products after a series of repeated experiments and tests, which can not only help various professional athletes improve their sports performance, but also meet the demand of ordinary market consumers for high-quality sporting goods. In recent years, Adidas has not only made new breakthroughs in design and function, but also set off another wave of representative design concepts of the three lines in the fashion trend, sweeping the younger generation, forming a new fashion style and leading the global sporting goods to a more diversified prospect.
The following are the milestones of Adidas' important products or technologies:
1970: "Telstar" became the first designated ball in the World Cup.
1979: The world's best-selling soccer shoe "Copa Mundial" went on the market.
1985: "APS" shock-absorbing running shoes came out.
1988: adidas revolutionary "twist" system appears.
1993: adidas invents "tubular technology"
1994: A revolutionary new product "Predator" soccer shoes was launched.
1996: "Feetyouwar" sports shoes went on the market.
2000: Shouting the slogan "Nothing is impossible" and successfully creating new hot topics.
NIKE (Nike)
From 65438 to 0957, Ballman and Knight met at the University of Oregon. After graduation, Knight continued to study for an MBA degree at Stanford University, while Ballman continued to work as a track coach and design sports shoes at the university. Five years later, Knight concluded from a survey report that low-priced sports shoes and high-tech sports shoes made in Japan will end the situation that German sports shoes dominate the world in the United States. After graduation, Nate went to Japan and contacted the manufacturer of Tiger brand sports shoes there. He introduced himself to the manufacturers as "Blue Ribbon Sports Company", and he convinced the manufacturers of Tiger brand that the United States has great market opportunities.
Phil knight (a young middle-distance runner) cooperates with Bill Ballman (an excellent track and field coach) to provide athletes with the best performance products.
Blue ribbon/tiger cooperation 1960- 197 1
1962 the first batch of tiger products arrived in the United States.
1964, Knight and Ballman each invested $500 to set up Blue Ribbon Sports, representing American Tiger brand sports shoes. Two 500 dollars+a handshake = the future Nike company.
From 65438 to 0968, Ballman's reformed Cortez shoes and Boston running shoes became the best-selling products of Tiger brand sports shoes, while Knight was laying a financial foundation for the company's development. Due to the restriction of credit policy at that time, Knight signed an import contract with Iwai, a Japanese company, at 197 1, and Blue Ribbon Sports Company began to own its own sports shoes production line, which also marked the end of the cooperative relationship with Tiger Brand. In six years, the company's assets increased from $8,000 to $ 1.96 million, and the number of employees increased from 0 to 45. The first blue ribbon company's retail store also opened in Santa Monica, California.
From Blue Ribbon Company to Nike Company 1972- 1980
Blue Ribbon Company officially ended its cooperation with Tiger Brand Company and formally established a new young company named Nike, the Greek goddess of victory. Nike began to own its own sports shoes, the first of which was running shoes.
Knight and his wife personally printed Nike T-shirts and distributed them at the 72nd Olympic Games in Eugene, but everyone who saw them asked, "Who is Nike?"
1972 Nike was formally established. Its predecessor was the Blue Ribbon Sports Company invested by phil knight, the current president of Nike, and Bill Ballman, the coach.
In 1973, Knight simplified the whole product production and marketing procedures, allowing retailers to place orders in advance. "Futures" has become the standard in this industry.
1973: Furui Fontaine, the record creator of the American 2000- 10000 meter race-the first Nike champion. Because of its strong fighting spirit and indomitable spirit, it is known as the "soul" of Nike.
1978 Nike international company was formally established. Nike shoes began to enter overseas markets such as Canada, Australia, Europe and South America.
1979: Downwind running shoes, the first pair of shoes with NIKE AIR-SOLE air cushion. Nike is headquartered in Beaverton, Oregon. So far, Nike has occupied 50% of the running market. The first Nike clothing production line was put into production.
By 1980, this company with 2700 employees became a listed company. Nike entered China and set up the first Nike production liaison office in Beijing. After that, Nike adhered to the concept of "local for local", not only introduced advanced technology to China, but also devoted itself to the cultivation of local talents, production technology and sales concept, taking local products and using local products, and made rapid development in China.
Development of Nike 1980- 199 1
198 1 year: Nike was founded.
In the first few years, Nike became a leader in the sports industry. Nike International has developed its business in more than 40 countries. By 1984, the company's assets had doubled to 919.8 million USD.
1985: The launch of the basketball series of rising star Jordan and the first generation of flying Jordan is Nike's most successful sponsorship investment.
With the development of the number of employees and the sales of shoes, Nike's income decreased for the first time on 1985. In the second year, the situation improved, and in the third year, the situation was even worse.
1988, Nike found that dealers could no longer provide timely and high-quality services to retailers. Nike then hired an indoor sales representative to strengthen the promotion of product expertise. Moreover, more importantly, Nike re-established its dominant position in technology-Nike air cushion technology.
1989: Relocation of Nike World Park in Beaverton.
199 1 year: AIR 180 perspective-visible air cushion.
In this decade, Nike's assets reached $2 billion.
Our own world-1992 till now
1992, Nike became the only sports and fitness company in the world with assets exceeding $3 billion.
1992: AIR HUARACHE-foot sticking technology.
1993:Air Max- air cushion king.
1994: AIR MAX square-combined air cushion technology.
1996, Nike (Suzhou) Sporting Goods Co., Ltd., a wholly-owned subsidiary, was formally established in China, headquartered in Shanghai, with branches in Beijing and Guangzhou (Hong Kong was incorporated into China District as a branch in 1 in 2002).
From 65438 to 0997, the assets of Nike Asia increased from $300 million in fiscal year 96 to $800 million. Two important customer service centers have been opened in Seoul, Korea and Tokyo, Japan. China has become an important market. Nike World Park continues to expand and plans to reach 765,438+000 rooms, which can accommodate 65,438+06,000 employees. Analysts predict that Nike's assets will reach and exceed $9 billion. These achievements all come from: helping athletes improve their performance.
1997: Nike signed a contract with the Brazilian Football Association 10, and will move towards the position of global football leader.
1997: Zoom air impacts the air cushion.
1999: tunable air cushion.
2000: Nike Shox technology. Five years later, his assets grew to $6.5 billion-including Nike clothing industry and acquisition-Canstar Sporting Goods Co., Ltd., the world's largest hockey equipment manufacturer.
In May 2002, Nike began to hold a 3-on-3 football match between Nike and Scorpion nationwide. Hundreds of youth teams competed for medals in Guangzhou, Shanghai, Beijing 14, 16 and 18 respectively. This is another great move made by Nike for the development of youth sports in China.
In July, 2002, Nike invited NBA superstar Vince, known as Dr. Fang. Carter came to Beijing. The purpose of Carter's trip is to support the youth basketball cause in China and spread the culture of "Let the guests go".
In August 2002, Nike will sponsor a group of "street basketball teenagers" representing American free basketball culture to come to China to learn skills from their peers in China.
In July, 2002, Nike invited NBA superstar Vince, known as Dr. Fang. Carter came to Beijing. The purpose of Carter's trip is to support the development of youth basketball in China and donate rebounds to chinese basketball association on behalf of Nike.
In August 2002, Nike will sponsor a group of "street basketball teenagers" representing American free basketball culture to come to China to learn from their peers in China.
In China, Nike not only supports the development of football in China, but also pays attention to the development of teenagers. A series of "My Dream" large-scale youth sports activities were carried out, including China 3-on-3 basketball match, Nike High School Men's Basketball League, Nike Youth Football Super Cup and 4-on-4 Youth Football Open.