What is the purpose of playing Tik Tok?

Tik Tok is a product of the times. The children like it very much. Adults don't like it, just have time to play. Personally, I think Tik Tok has some scientific knowledge. Although we old people don't like it, my little grandson and granddaughter like it very much. My little granddaughter is only over two years old. Because I watched the short video of vibrato, I spoke fluently and spoke Mandarin. No one in her family taught her to speak Mandarin, but she watched short vibrato videos, which was better than our generation. As far as I know, babies of all ages in the neighborhood are scrambling to watch Tik Tok's short video. So small video is the progress of the times. It indicates that science and education in China will have a bright future.

Playing Tik Tok is nothing more than a few points:

First, a group of boring spectators killed time.

I think the success of Tik Tok lies in grasping the psychological characteristics of a group of boring people. Usually, there is a phenomenon around me, that is, people who have nothing to do brush Tik Tok, and people who have something to do basically listen to Tik Tok and don't brush Tik Tok, unless they are busy people who want to make boring money. Brush Tik Tok and push your favorite videos to kill time. Moreover, it takes more than 5 minutes to brush Tik Tok alone. For those who are bored to death, you can brush all kinds of videos all day.

Second, companies and individuals trying to make money from boring spectators.

In Tik Tok, there are really too many individuals and groups who dream of becoming popular. Why is it red? Just to make money. Therefore, engaging in works at all costs violates values. As long as it is unsupervised, the purpose is to flow popularity. When it becomes popular, bored audiences will brush gifts and buy things. Merchants please bring goods to grandpa Mao.

Third, study. Learn simple knowledge through peer-related videos, but this is not the case. Can you learn a lot, because Tik Tok only makes short videos for a few minutes?

Personally, I think that if you have serious things to do, or if you want to make money from Tik Tok, you can play, which is a waste of time.

You ask and I answer.

I only appreciate Tik Tok, but I can't. It's fun, but I'm not addicted to it. But for some very classic works, you still have to collect the taste!

Well, it's fun to play Tik Tok. The video gave me a modified mobile phone program for people who play Tik Tok to comment and praise. Welcome to flash play and Tik Tok? Tik Tok can record every beautiful life.

Tik Tok has built a platform for all people on Internet celebrities, and the whole network has made a big APP.

Since Tik Tok became popular on the Internet, it has not only attracted many stars and network celebrities to join, but also many new government media have been stationed in order to seize the new position of public opinion. Some new government media have released millions of videos about Tik Tok, and the communication effect is shocking.

Well-known scholar @ New Media Shenyang summed up eight reasons for the popularity of Tik Tok:

First, short videos are more labor-saving and time-consuming than words. In the era of pan-information, fragmented reading mode has gradually become the reading habit of most people. The emergence of short videos just caters to the needs of fragmented reading. After the official commercialization of 5G, the network opening speed will be increased several times, which will also provide stronger technical support for the popularization of short videos. By then, the number of short video users will increase greatly and the audience will be wider.

However, short videos usually take about ten seconds, so neither the photographer nor the viewer needs to spend too much energy. Compared with traditional text reading, short video is more time-saving and interesting, and has become a popular way of information dissemination.

Second, Tik Tok's filter algorithm iteration is unparalleled, beauty, filter, face-lifting, big eyes and long legs. By adding ready-made beauty filters, music and special effects, short video makes the original monotonous video lively and interesting, greatly improving the entertainment and observability, and making users more willing to share interesting things about themselves and around them.

Tik Tok provides rich and varied choices for users in video production in terms of special effects, and there are as many as 19 music styles alone. In addition to the common beauty, filters, face-lifting, big eyes, long legs and other special effects, it also includes time special effects and filter special effects, which are cool and colorful and deeply loved by netizens. Users can DIY their own style video works according to their own preferences, and make the video novel and creative through video shooting speed, original special effects, filters, scene switching and other technologies.

Third, Tik Tok's content management is very cautious, and the review procedures are becoming more and more strict. Under the general trend of stricter short video supervision, Tik Tok's content management is becoming more and more cautious. On the evening of April 10, Tik Tok announced that the anti-addiction system was officially launched. At noon on April 1 1, Tik Tok said that the system would be fully upgraded, during which the live broadcast function and comment function would be stopped and reopened after the upgrade.

Tik Tok's content review has also been criticized by many users, such as the clothes are slightly lower and the abdominal muscles are leaking. Although users complain, they usually understand the content restrictions made by Tik Tok under the regulatory storm.

Fourthly, Tik Tok started from the flow of beautiful women and gradually came to life, which activated the video lovers in the crowd. In order to cater to the needs of many platform users, most of Tik Tok's first popularity is the flow of beautiful women, and all kinds of beautiful women who meet the public aesthetic have attracted many fans and users to stop at Tik Tok.

However, with the accumulation and participation of more and more users, Tik Tok has become more and more active, and the social attributes of the platform have been continuously activated. "The slogan of recording a better life has gradually taken root in people's hearts. In addition to handsome guys and beautiful women, ordinary video lovers on the vibrato platform will also upload their own small videos to record the bits and pieces of life, and the content of public life is becoming more and more common.

Fifthly, Tik Tok has created a new culture with first-class star-making ability. Dracula K and Rico are both millions of fans. Up to now, the download volume of vibrato short video APP has exceeded 65.438+0.3 billion times, and the huge user traffic has provided a good growth soil for amateur network celebrities.

According to relevant data, there are dozens of short videos with a broadcast volume of over 100 million on the Tik Tok platform, among which the first self-portrait video with star aura released by Dilraba has a broadcast volume of 260 million, and there are also many videos made by ordinary amateurs. For example, the user "Aima.c" expects his brother to come home from school, with a broadcast volume of 65.438+0.6 billion.

In addition, Tik Tok has its own super star-making ability, and new online celebrities emerge one after another. For example, because of a song "Let me be your eyes", the amateur network celebrity "Li Ge" has a fan base of 24.925 million; Because of amateur dance and long legs, blogger "Dracula K" also became popular in Tik Tok in a short time, and was praised as "the king of dance generation" by fans. At present, the number of fans has reached16.274 million.

Sixth, Tik Tok's vertical screen ability is better than horizontal screen, which is beneficial to improve attention and interaction. For the developers of media products, it is extremely "brain-burning" to occupy the high attention of users during the fragmentation time. Tik Tok APP, which focuses on young people 15 second music short video community, takes a different approach from image presentation, chooses vertical screen playback mode, and starts with attention economy and interactivity to overcome the eye-catching problem.

For a long time, users are used to watching movies and TV products in landscape mode, and the playback ratio of 16:9 has long been the basic picture setting of the visual system by default. However, with a series of vertical screen mobile games and vertical screen social software popular abroad sweeping the domestic APP market in recent years, the layout of vertical information flow, vertical screen featured media products represented by Tik Tok, chose to end this wave of "hard operation".

From sliding video items up and down to selecting content to play vertical video, the seamless reading experience in the same direction effectively aggregates the user's attention path, allowing the audience to have social needs for instant communication while watching video products. In addition, the vertical screen mode can also free up two hands for the user to control with one hand when it is inconvenient, thus effectively improving the interactive performance of the vertical screen device.

Seventh, the headline is the transfer of R&D capability of other products and the start-up mechanism similar to Weibo, which is a rich combination of technology and operation. Based on the unique growth environment, Tik Tok, who was born in the headline department, has the core algorithm advantage of "intelligent distribution". It is precisely because targeted recommendation can be accurate that Tik Tok relies on this advantage to divide audiences and judge content attributes, and then recommends its content based on specific audiences through the formula of personalized recommendation algorithm, and then pushes relevant content for them.

In terms of operation, the joint promotion and development of seed users is one of the highlights of Tik Tok APP. For example, because of the social person label brought by the cartoon "PeppaPig" and the short video dance of music with various card rhythms, the whole people followed suit. Focusing on the eyes of current stars and young people is exactly what Tik Tok is involved in.

In addition, Tik Tok also has its own strategy to retain top celebrities by providing commercial realization. For example, Tik Tok provides a traffic pool for each work. According to the quality of the content, the platform will give publishers a certain threshold of playback level, so that they have the opportunity to compete fairly with the size of online celebrities.

Eighth, people need new products, young people need new experiences, and the times need new consumables. Tik Tok is such a product, from fashionable teenagers to greasy middle-aged time killers. Due to the change of new media technology, apps that focus on short video socialization are like the waves behind the Yangtze River. In order to avoid "beaching", Tik Tok APP has won with "new success" in product concept, user experience and consumer demand.

First of all, in terms of product concept, unlike Aauto Quicker's "record the world, record you", Tik Tok refuses to "eat raw XX series", emphasizes the word "beautiful" and advocates "record a beautiful life". Secondly, in terms of user experience, Tik Tok users can not only watch the video content released by others, but also rely on PGC's existing song resources to build a unique personalized expression through UGC mode.

As far as consumer demand is concerned, Tik Tok can be called "suitable for all ages". The user interface is easy to understand and use, and the video content includes cute pets, fine gameplay, skill teaching, food scenery and so on. Whether it's music short video, seaweed dance, C mile or karma transformation show, eye-catching video content has also become the terminator of mass fragmentation time.

At present, the short video represented by Tik Tok is booming, and it is hot at present. However, with the rapid development, many problems have been exposed.

On the one hand, the production threshold of short video is low, and the production process is relatively simple. The production mode of UGC directly leads to mixed content. Many short video platforms are still full of vulgar and inferior content, lacking restrictions on minors, and it is easy to ignore the correct guidance to users in the process of pursuing traffic commercialization. Previously, some platforms were criticized by public opinion for joking and insulting heroic content, which undoubtedly sounded the alarm for the development of the short video industry.

On the other hand, behind the surface scenery of short videos, sustainable commercial realization has become a pain point. The main profit mode of short video platform and content producers is still advertising and platform sharing, and the implantation of advertising often affects the visibility of content and even causes users' disgust. At present, the short video advertising market is not yet mature, and the content side of the platform faces considerable cost pressure.

With the arrival of the short video market, the market competition is becoming increasingly fierce. In the subsequent development, how to get rid of homogenization, find a sustainable monetization profit model, and create creative high-quality content has become a hurdle that many short video platforms have to cross if they want to share a piece of the market. I believe that time will give the answer.

As a marketing promoter, there is no doubt that your trip to Tik Tok is not purely for fun.

There are three purposes.

1, grasping powder _

2. Drainage method

Step 3 sell goods

Most ordinary people have many destinations here, nothing else.

I feel that the most important purpose of playing Tik Tok, whether it is to make powder, drain or sell goods, is to build your own personal ip.

If you are endowed with professional ability and unique working ability, Tik Tok means sharing websites is very good.

When you _ have it, you will be fine, you can enjoy it while studying and training, and it is also conducive to building your personal ip.

If your personal ip is set up, your powder is not easy to be less, it is not easy to sell goods, and it is very easy to lose.

Therefore, the real purpose of marketing promoters playing Tik Tok is to build personal ip.

Give you personal ip, no matter which service platform, it is very easy to get powder _, and it is very easy to realize. There is no need to question this objective fact.

How to establish personal ip in Tik Tok?

It's actually quite simple.

1, lock the industry

Enjoy your professional knowledge, your work experience or your ideas in an industry that you know very well, are very good at or love very much.

2, _ Effective _ Capacity

Every released video should help customers deal with a difficult problem and make them leave an unforgettable impression on you.

Step 3 keep doing it

5- 10 articles a day, posted every day, that's all.

Then the total number of your works will increase, your exposure will increase, and your famous brand will continue to develop.

Fame is gradually rising, and there will be more and more fans, and everyone will comment.

The purpose of playing Tik Tok is to be yourself!

What is the purpose of playing Tik Tok?

Tik Tok is a product of the times. The children like it very much. Adults don't like it, just have time to play. Personally, I think Tik Tok has some scientific knowledge. Although we old people don't like it, my little grandson and granddaughter like it very much. My little granddaughter is only over two years old. Because I watched the short video of vibrato, I spoke fluently and spoke Mandarin. No one in her family taught her to speak Mandarin, but she watched short vibrato videos, which was better than our generation. As far as I know, babies of all ages in the neighborhood are scrambling to watch Tik Tok's short video. So small video is the progress of the times. It indicates that science and education in China will have a bright future.

I never play anything. I just want to hear the truth. Wherever I am, I am interested in things. No matter what I'm interested in, I'm trying.