Public service advertisement is an advertisement designed for the purpose of seeking public interests and improving welfare benefits. It is an advertisement for an enterprise or social organization to explain its functions and responsibilities to the society to consumers, indicating that it is not only seeking profits from business, but also asking and participating in how to solve social and environmental problems. It refers to advertisements that are not for profit and serve the vital interests of the public and social customs. It has three characteristics: social benefit, realistic theme and performance appeal.
Public service advertisements are usually done by the relevant departments of * * * *, and advertising companies and some enterprises also participate in the funding of public service advertisements, or they are completely responsible for them. While doing public service advertisements, they also improved the image of the enterprise and showed the concept of the enterprise to the society. All these are determined by the sociality of public service advertisements, which makes public service advertisements one of the communication channels between enterprises and the public.
As a non-commercial advertisement, public service advertisement is an important part of social welfare undertakings. Compared with other advertisements, it has quite special sociality. This determines a factor that enterprises are willing to do public service advertisements.
The theme of public service advertisement is social, and its theme content has a deep social foundation, taking the ups and downs of ordinary people's daily life as the theme. And use unique creativity, profound connotation, artistic production and other advertising means to correctly induce the public in an unchanging way, with a clear stand and a healthy method.
Public service advertisement is the most extensive object of appeal and a way of information dissemination for the whole public. For example, in the public service advertisements advocating smoking and drug rehabilitation, the direct viewing is only aimed at smokers and drug addicts, but the harm of cigarettes and drugs has hurt other people in the environment and their descendants, both direct and indirect audiences are social and belong to all mankind.
Therefore, public service advertisements have the widest audience. From the content point of view, most of them are our social themes, which basically solves our social problems and is more likely to cause public outcry. Therefore, public service advertisements are easily rooted in people's hearts. By doing such advertisements, our enterprise will be more easily recognized by the public.
Public service advertisements first appeared in the United States in the early 1940s. They are also called public service advertisements and public moral advertisements. They are non-profit advertisements serving the public. In China, public service advertisements were broadcast through TV media, and the earliest appearance was "Saving Water" produced by Guiyang TV 1986. Later, on1October 26th, 1987, 10, CCTV broadcasted the column "Tell It Widely" to make public service advertisements less expensive than commercial advertisements, and to make public service advertisements advocate healthy social fashion with strong affinity. It's really convincing to taste with your heart.
This morning, my mother and I went to Yangshan to help the poor. It takes three hours by car. At first, I felt sick and hurt in the car, so I fell asleep on my mother. I feel much better when I wake up. 12, finally arrived at the terminal. After lunch, I drove for an hour to Hope Primary School.
The students lined up at the door to meet us. Our motorcade has more than 20 cars. Everyone gave their love. My mother donated a brand-new digital camera. I found the table there very old. Some children don't even have a desk, only a chair without a backrest. They are tanned and wearing old clothes. The children in our city are much happier than them. We have prepared many games and rich gifts, and I am also responsible for handing out prizes. Every child got a lot of prizes and was very happy. I also met some classmates from Dongfanghong Kindergarten. In the evening, we went to Huadu for dinner and had a good time with Xie Zhonghao.
This charity-themed article praised the real people who gave their love and helped the poor. What does a good life need? Maybe it's material, maybe it's spirit, in short, a lot. But what is indispensable is kindness. Kindness means tolerance and love, is the most selfless love for all people, but also the embodiment of their own good quality. I live in a kind family. My parents told me what kindness is from an early age by words and actions: giving material help to beggars in the street, forgiving others' mistakes and giving spiritual comfort to patients ... I am following the trend, learning and feeling this kind of kindness. Kindness means being quick and tolerant of others. When I was reading and feeling kind, I heard a story: a mother met a one-armed beggar who came to beg at home, but her mother asked the one-armed man to move 20 bricks in front of her door to the backyard. At first, the beggar was surprised and angry and thought his mother was playing tricks on him, but her mother demonstrated that she moved 20 bricks with one arm. The beggar seemed to understand something and did as his mother said. After the completion, the mother gave the beggar 10 yuan the service fee, and the beggar bowed and left. More than ten years have passed, and the former beggar has become a graceful boss. When he found the family and was ready to express his gratitude, his mother simply said, "I have two hands." Give things to people who don't have them! " The man paused, then burst into tears and bowed deeply ... After listening, I thought for a long time and seemed to realize something. Kindness is spiritual care and dedication to people, whether it is for yourself or others. Nightingale, holding the magic lamp, also expounded another kind of goodness with actions. She was born in a noble family, but in order to help others, she gave up her carefree life and chose a nursing career with a very low status at that time. Through her efforts, the front-line mortality rate has dropped from 40% to 2%! On many stormy nights, the soldiers of * * * felt infinite warmth and love as soon as they saw the light of Nightingale's portable lamp. Wherever she went, the wounded soldier even leaned down to kiss her shadow. I am deeply shocked by this, and I am also moved and influenced by this great kindness. Kindness is also a washing of people's mind and spirit. There are too many examples in life, some of which are spoken by the world, while others are past events. It doesn't matter. What we want is the true meaning of kindness. I love kindness, because it embodies the value of my existence; I want to be kind, because human love is selfless. Life needs kindness, so you will find that kindness can make people full of attachment and care.
On February 16, 2007, Kofi Annan, the newly retired UN Secretary-General, hosted a charity dinner in a manor in Texas, USA, to raise money for poor children in Africa. All the invited guests are wealthy businessmen and celebrities. At the beginning of the dinner, an old woman led a girl to the gate of the manor. The little girl is holding a delicate porcelain jar in her hand. Anthony, the security guard at the entrance of the manor, stopped them because they didn't have an invitation. "Sorry, except public officials, people without invitations can't go in." Anthony said. "Why? Is there no charity dinner here? We are here to express our feelings, aren't we? " The old woman's expression is serious. "Uncle, charity is not money, but heart, right?" Lucy, the little girl who didn't speak, asked Anthony. Anthony was stunned by her words. "I know that the invited people are rich and they will take a lot of money. I don't have that much, but this is all my money. If I really can't get in, please help me bring this in! " The little girl Lucy finished and handed Anthony her piggy bank. Anthony doesn't know if he should answer. Just when he was at a loss, someone suddenly said, "No, son, you're right. Charity is not a matter of money, but a matter of heart. You can go in, and all caring people can go in. " It's an old man talking. He stood next to little Lucy with a smile on his face. He bent down and said a few words to little Lucy. Then he straightened up, took out an invitation and handed it to Anthony: "May I take her in?" "Of course, Mr. Warren Buffett." The protagonist of the charity dinner that day was not the sponsors Annan and Buffett who donated $3 million, nor Bill Gates who donated $8 million, but Little Lucy who donated only $30.25. She won the most enthusiastic applause, and the slogan of the dinner became this sentence: "Charity is not money, it is heart." Charity is not a matter of money, but a matter of heart. How many people have been touched by such a simple sentence? In fact, the essence of charity is dedication, dedication of fruit and dedication of love. Whenever you give love, no matter how much you give, you will feel extremely proud and gratified. I have a deep understanding of this: Wenchuan earthquake in May 12, 14: 28: 04:
Everyone is mourning, crack day.
The veteran took the lead in raising the flag.
I offer love to my alma mater, help water the flowers and help move things. Everything seems so natural, but it contains my disappointment with my alma mater. I want to do more things and leave some souvenirs before I leave.
Looking for the theme of Olympic composition. With the theme of earthquake relief, the Olympic Games is the largest and most influential comprehensive sports meeting in the world. Hosting the Olympic Games has always been our dream, but in 2008, it is no longer our dream, because the 2008 Olympic Games will be held in Beijing, the capital of China.
Although we are still primary school students, far away from Beijing, it is our goal to contribute to the 2008 Olympic Games when we know that it will be held in China.
In order to achieve this goal, we must first learn English as an international language. During the Olympic Games, we will come to Beijing as volunteers for the Beijing Olympic Games and politely use "Welcome to China!" "Welcome to Beijing!" And help them solve various problems; Shout "Come on!" For the athletes in China. .
Secondly, urban construction and enthusiastic service are essential, but it is imperative that people's awareness of public morality and rules needs to be improved. For example, on the road, don't run a red light, don't climb over the fence, and obey the command of the traffic police; Develop the habit of cleanliness, do not litter, pick up the rubbish on the ground at will, beautify the environment and let people breathe more fresh air; Give seats to the elderly and pregnant women on the bus; In the street, guide the blind; Save water and electricity at home, use plastic bags as little as possible, and don't spit everywhere. In order to realize the "green Olympics", we should also put forward planting trees on a large scale, so that the motherland can get rid of sandstorms forever. ...
These are just recent trifles, as long as you pay one percent or even one thousandth of your efforts; But from a distance, they are actually not small. As long as we make such efforts, they may become the key to Beijing's success in hosting the Olympic Games and the standard for foreigners to evaluate China.
Let's take action, and the Olympics will go with us; Let's take action and contribute to the Beijing Olympic Games. Let's take action to make China a better place!
The theme poem and background music poem "Helping others and giving love": You, a drop of water in the spray.
Wei yangang
Here,
I want to sing a person.
He is not a general,
But he made countless contributions;
He is not a literary master,
But to write immortal poems;
He is so ordinary, so young,
Like a spring rain,
But it has penetrated the hearts of hundreds of millions of people!
Why? Why,
In the hearts of a billion people,
Everyone is reading this.
The name of a 22-year-old soldier?
He, uh,
Is a drop of water,
But it can
Reflected the radiance of the whole sun!
He, uh,
This is a bird with open wings.
But it can
Fly to the party wholeheartedly!
He, uh,
This is a light that just came on.
only
Every bunch is not wasted!
He, uh,
This is the drum that just sounded.
But it can put
Every Hua Song thunders!
Oh, Lei Feng!
You don't write songs for yourself,
You don't knit Luo Yi for yourself;
You don't comb your feathers,
You won't cry for someone.
Oh, Lei Feng!
You, a note in the internationale,
You, a fiber on the red flag;
You, a red flower among flowers.
You, a drop of water in the spray!
Youth!
Eternal life!
Magnificent!
Look at Private Lei Feng,
One echo at a time,
One song at a time,
A whole day.
The endless century ahead!
The background music is: Richard's starry sky.
Hold a class meeting with the theme of "paying attention to the disaster area and giving love". Please write Step B and let the students discuss or the class teacher speak.
C some programs about "paying attention to the disaster area and giving love"
Or the representative speaks, calling on everyone to carry out dedication activities to save water.
D. Thank you for your contribution (you can add donation related information, such as donation list and on-site donation, etc.).
end
Sorry, I don't understand, I don't know, I don't know the poems and background music with the theme of "helping others" Sorry, I can't help you. You can go and have a look.