In the early 1950s, due to political reasons, Wang Laoji Herbal Tea Store was divided into two branches: one completed the public transformation and developed into today's Wang Laoji Pharmaceutical Co., Ltd., producing Wang Laoji Herbal Tea Granules (National Medicine Zhunzi); The other was brought to Hong Kong by descendants of the Wangs. In Chinese mainland, Wang Laoji's brand is owned by Wang Laoji Pharmaceutical Co., Ltd.; In other countries and regions, the trademark of Wang Laoji is registered by Wang's descendants. Jiaduobao is a Hong Kong-owned company located in Dongguan. Authorized by Wang Lao Ji Pharmaceutical Co., Ltd., the formula is provided by the Queen of Hong Kong. The company exclusively produces and operates Wang Lao Ji brand canned herbal tea (food name) in Chinese mainland (commonly known as "Red Canned Wang Lao Ji").
Mention "Wang Lao Ji" herbal tea, is it from Guangzhou, and you will know. Because it is so famous, people at home and abroad know it.
People in Guangzhou like to drink herbal tea, especially in summer. A cup of herbal tea will quench their thirst and make them cool and comfortable. A bowl of bitter "Wang Lao Ji" herbal tea can relieve summer heat, eliminate dampness and clear heat, and is specially used to treat damp-heat stagnation, dry mouth and red urine, sore throat and fever, and colds at four o'clock. No wonder it is called "Guangdong Herbal Tea King". On weekdays, many families often tell their children to drink the bowl of "Wang Lao Ji" on the street herbal tea stall, or buy some herbal tea bags to keep them safe at home. Some overseas Chinese even want to buy some "Wang Lao Ji" to take abroad, so that relatives and friends who have lived overseas for a long time can taste the effect of "Wang Lao Ji" in Yangcheng when they have a headache and fever.
Who created "Wang Lao Ji"? Why is it so famous? According to legend, this bowl of "Guangdong Herbal Tea King" was created by Wang Zebang, a folk medicine dealer, and its world-famous reputation was also related to Lin Zexu, the minister of smoking ban in Qing Dynasty.
Wang Zebang loved medicine all his life. He came back from collecting medicine from Baiyun Mountain and sold it in his own drugstore for diagnosis. The average patient can get well after taking three or five of his medicines. He has a good medical ethics, regardless of wealth, does not put on airs, and only seeks to cure diseases and save lives. So everyone regards him as one of their own and is used to calling him by his real name-Aji. When you get older, you will naturally become "Wang Lao Ji".
One summer day, Lin Zexu banned smoking in Guangdong and was tired all day. Unfortunately, he suffered from heatstroke, sore throat and cough. The entourage invited a famous doctor to prescribe medicine, but the effect was not obvious, and the condition became more and more serious, so they were very anxious. Someone actually found Wang Laoji, and the medicine was cured. So, Lin Zexu came to thank him and asked his name and medicine.
Wang Laoji replied truthfully: "People call me Wang Laoji, just a few worthless herbs to cure you." Lin Zexu can't help but sigh: "The poor can benefit more from the difference between medicine and cheap medicine. If the medicine can be boiled into tea for people to drink at any time, it will be of great benefit to the public. " After listening to this, Wang Laoji suddenly realized. A few days later, he opened a stall and sold tea. When Lin Zexu learned of this, he ordered a large copper gourd jar with the words "Wang Lao Ji" engraved on it.
Since then, Wang Lao Ji not only sells herbal tea, but also makes medicinal materials into medicine bags to facilitate customers to travel long distances. Wang Lao Ji herbal tea has been handed down from generation to generation, blooming everywhere and benefiting everyone. Until today, it has lasted for a long time.
Wang Lao Ji is a kind of Guangdong herbal tea. It is a must-have drink in summer, especially after eating irritating foods such as hot pot and spicy fried food.
After the May 2008 12 Wenchuan earthquake in Sichuan, he gave generously. Netizens and friends put forward the learning slogan: "If you want to donate, donate a righteousness (100 million), and if you want to drink, drink Wang Laoji."
Herbal tea is a kind of "medicinal tea" made of Chinese herbal medicine in Guangdong and Guangxi, which has the function of clearing away heat and promoting diuresis. Among many old herbal teas, Wang Laoji is the most famous. Wang Lao Ji herbal tea was invented in the Qing Dynasty, and it has been 175 years. Is recognized as the ancestor of herbal tea, known as the "king of medicinal tea." In modern times, Wang Laoji herbal tea has spread all over the world with the footprints of China people.
In the early 1950s, due to political reasons, Wang Laoji Herbal Tea Store was divided into two branches: one completed the public transformation and developed into today's Wang Laoji Pharmaceutical Co., Ltd., producing Wang Laoji Herbal Tea Granules (National Medicine Zhunzi); The other was brought to Hong Kong by descendants of the Wangs. In Chinese mainland, Wang Laoji's brand is owned by Wang Laoji Pharmaceutical Co., Ltd.; In other countries and regions, the trademark of Wang Laoji is registered by Wang's descendants. Jiaduobao is a Hong Kong-owned company located in Dongguan. Authorized by Wang Lao Ji Pharmaceutical Co., Ltd., the formula is provided by the Queen of Hong Kong. The company exclusively produces and operates Wang Lao Ji brand canned herbal tea (food name) in Chinese mainland.
1. Wang Lao Ji herbal tea shop was opened by Wang Zebang (real name Aji) in Guangzhou in the19th century. After the founding of New China, Guangzhou No.9 Chinese Medicine Factory continued to produce "Wang Lao Ji" herbal tea according to the original formula. No.9 Factory of Chinese Medicine Factory is the predecessor of Guangzhou Yangcheng Pharmaceutical Co., Ltd., and now it is Guangzhou Wanglaoji Pharmaceutical Co., Ltd.
2. Since19th century, Wang Laoji herbal tea has not only had a far-reaching influence in South China, but also extended its sense of touch overseas. Wang Lao Ji's brothers and descendants opened Wang Lao Ji's herbal tea shop in Hong Kong and Australia, and Wang Lao Ji's herbal tea formula and medicinal materials were also exported to Southeast Asia, Australia, Europe and the United States.
3. So Wang Laoji formed a wonderful pattern of the same brand: one was classified as a state-owned enterprise in Chinese mainland and developed into today's Wang Laoji Pharmaceutical Co., Ltd., and Wang Laoji's domestic brand was owned by Wang Laoji Pharmaceutical; The other was brought to Hong Kong by descendants of the Wangs. In countries and regions where there is a herbal tea market, Wang Laoji's trademark is basically registered by Wang's descendants.
4. 1997, Guangzhou Pharmaceutical Group (the superior unit of Guangzhou Yangcheng Pharmaceutical) and Hong Kong Wang Laoji Group sat together to discuss the future of Wang Laoji. At this meeting, Wang Lao Ji's camp will play a crucial "third party" role. It is this third party that makes Wang Laoji embark on the accelerated runway of rapid growth, and it is this third party that makes Wang Laoji's brand structure more subtle. This enterprise that has nothing to do with Wang Laoji is Hong Kong Hongdao Group Co., Ltd. ..
5. 1997 February 13, Wang Laoji Catering Branch of Guangzhou Yangcheng Pharmaceutical Co., Ltd. signed a trademark license contract with Hong Kong Hongdao Group Co., Ltd., stipulating that Hongdao Group Co., Ltd. obtained the exclusive right to use the trademark "Wang Laoji" from1997 to produce and sell red paper packaging and red canned herbal tea drinks. The contract is valid until 20111February 3 1, valid for 15 years, and then renewed on 200 1, and valid for 20 years. Guangzhou Yangcheng Pharmaceutical Co., Ltd. and Hong Kong Wang Laoji Group also confirmed their respective trademark ownership areas in the mainland and overseas countries and regions including Hong Kong.
The ambitious Hongdao Group invested in the establishment of Hong Kong Jiaduobao (Guangdong) Co., Ltd., which was funded by Hong Kong Wang Laoji Group and exclusively produced in Chinese mainland with the permission of Guangzhou Wang Laoji Pharmaceutical Co., Ltd., specializing in the production and sales of Wang Laoji herbal tea "red cans". Jiaduobao has set up four processing plants in Chinese mainland, which are located in Dongguan, Guangdong, Shaoxing, Zhejiang, Shishi, Fujian and Beijing.
6. In the Wenchuan earthquake, Wang Laoji donated RMB 1 billion, which was recognized by the broad masses of the people, and the brand reputation rose to an unprecedented peak.