Blue Ocean House's main business now is men's wear. I think everyone knows the slogan: Blue Ocean House, a man's wardrobe. In the case of losses in various industries this year, Blue Ocean House is in good condition at present, but it also faces many problems such as the decline of revenue and net profit this year, and nowhere to put high inventory. If these problems are not solved quickly, there may be great losses in the future. Affected by the epidemic this year, the turnover of Blue Ocean House in the first quarter was not very satisfactory, but it increased significantly in the second quarter, bringing great sales through live broadcast or offline commodity discount. Blue Ocean House is a company with light asset management mode, that is, the head office, stores and franchisees are separated. This model means that everyone is the boss and has their own ideas, which will lead to a lot of disunity. I don't feel as good as the chain store that integrates production, sales, offline and online. In addition, the products of Blue Ocean House lack innovation. It doesn't matter if there are no new styles of suits or belts in the store, but I think there are still some new styles of T-shirts, men's pants and shirts, or according to people's needs now, how can I put it? I don't like these clothes after entering the store. I feel very old-fashioned and single. Clothing brands should also meet the needs of the public, so that there will be consumption impulses and desires. I still remember that the tractor factory in China was facing closure because of no innovation. Now Li Xia's cars have turned to other projects. Personally, I think Blue Ocean House is a famous brand, and further reform in clothing should bring better sales. Although Blue Ocean House may not be for fashionable young people, it will not be more distinctive to serve business people in novel suits. In addition, I think suits are very popular now, and they are worn by both men and women, giving people the impression that they are not the classic models with strict stereotypes, and suits can also wear a sense of fashion.