The Three Kingdoms period is one of the most famous periods in ancient China. A romance of the Three Kingdoms makes everyone very familiar with all the characters in the Three Kingdoms, especially Cao Cao, Liu Bei and Sun Quan.

Liu Bei has always been orthodox in the book, but he has experienced ups and downs. At the age of 23, he began to fight with the Yellow Scarf Army, and successively defected to Gongsun Zan, Cao Cao, Yuan Shao, Liu Biao and others. He once worked as a herdsman in Xuzhou and Yuzhou, but he failed to make a difference and has been displaced from place to place. Even in the war, his wife and children were captured by the enemy many times.

It was not until the age of 39 that I took refuge in Liu Biao, which was a stable period of time. He lived there for seven years, and at the age of 46, he still had no tricks, guarding a small new field with few soldiers. Therefore, he once lamented Liu Biao that even if he gained weight, there was nothing he could do.

It stands to reason that a person who has been mixed up for more than 20 years has nothing to do. When he is over 40 and almost 50 years old, it is estimated that he will basically have nothing to do, and he will probably be so old in his life.

But what is even more "wonderful" is that after the age of 46, Liu Bei gradually began to improve, occupying Jingzhou and Yizhou, and finally became the king and the emperor, becoming a separatist party, forming a situation in which the three countries were divided.

Today, a 28-year-old is called a middle-aged woman, and a 46-year-old may be called old age? How did the "old" Liu Bei suddenly fight back and dominate one side?

1, indomitable

Liu Bei has been wandering all his life, running around for more than 20 years, living without a fixed place, continuing to start a business and failing. But he never gave up, even lost many wars, and finally lived in Jingzhou with a small number of soldiers attached to Liu Biao. He is overgrown with weeds and doesn't want to give up.

At first, Liu Bei debuted at the age of 23 and began to crusade against the Yellow Scarf Army. Later, he resigned and followed Gongsun Zan, Tian Ji and Tao Qian.

/kloc-in 0/95, when Tao Qian died, he gave Xuzhou to 34-year-old Liu Bei and made him a shepherd in Xuzhou, which was very high-spirited. However, Liu Bei's military talent is not outstanding. Soon, Xuzhou was taken away by Lu Bu, who was good at fighting, and his wife and children were arrested. Later defeated by Yuan Shu, he finally gathered some troops and was defeated by Lu Bu. It can be said that life suddenly fell from the peak to the bottom.

Lyu3 bu4 stills

After the failure, Liu Bei defected to Cao Cao, got the military forces and hay supported by Cao Cao, was named Yuzhou Pastoral, and was stationed in Xiaopei, ready to take back Xuzhou.

But his unlucky days were not over yet, and Lu Bu sent troops to beat him again, although Cao Cao sent Xiahou? Haruhito? So I stole the racket? I was caught.

Therefore, Cao Cao personally led the troops to attack Lu Bu, and soon defeated Lu Bu, but he was captured alive and killed.

Later, Liu Bei left Cao Cao, occupied Xiapi and Xiaopei, and recruited tens of thousands of soldiers and horses to fight Cao Cao, but he was defeated by Cao Cao, and his wife and children were arrested without exception. This time, even Guan Yu was not spared and was arrested.

Later, Liu Bei went to Yuan Shao, and Guan Yu ran back. Then he found a chance to leave Yuan Shao and go to Liu Biao, and lived quietly for eight years. Maybe God doesn't want him to be a "quiet handsome man". Eight years later, Cao Cao unified the north and sent troops south, breaking his short silence.

Liu Biao portrait

Judging from the first half of his life, he can definitely bear the displacement, while his wife and children can bear the misfortune and misery and get caught again and again. . .

But even so, Liu Bei didn't give up, saying that he wanted to find a place to avoid the world and die, but he had been waiting for the opportunity.

For example, when Cao Cao attacked Yuan Shao, Liu Bei was in Jingzhou. He advised Liu Biao to take this opportunity to attack Xuchang and seize Cao Cao's territory, but Liu Biao did not listen.

During this period, he also met many Jingzhou celebrities and made many Jingzhou people take refuge in him.

The most important thing in this period may be to visit the cottage and ask Zhuge Liang for help. Through professional manager Zhuge Liang, he turned his grassroots entrepreneurial team into a company with standardized management.

Zhuge Liang stills

Liu Bei didn't give up for several reasons.

One is the inner vision-the restoration of the Han Dynasty. As a descendant of the royal family, seeing the chaos in the world, he wanted to restore the inheritance of his ancestors. This desire is very strong. To be sure, this must be his real wish, and it is definitely not just shouting slogans. This is one of the reasons why he can attract others.

Secondly, he has excellent ability and doesn't want to be inferior to others. As Cao Cao commented, the only heroes in the world are the monarch (Liu Bei) and Cao Cao. Although his military talent is not as good as Cao Cao's, his political knowledge is extraordinary and he is respected and valued by many people. He went to see Yuan Shao, who met him 200 miles outside the city. He went to see Liu Biao, who also met him outside the city. Perhaps in his mind, he and Cao Cao are the only heroes in the world, so he is not willing to be inferior.

Third, because of his high reputation, many people want to take refuge, and it is impossible for various governors to really feel at ease to accommodate him. Cao Cao has been guarding him, and he regretted it immediately after Liu Bei left. Liu Biao has been worried that he will be bad for Jingzhou and has been secretly guarding him, so he can't really work for Cao Cao or Liu Biao. Being recognized by Cao Cao as the biggest opponent in the world, he has nowhere to live, and he must make some inheritance to Cao Cao.

For these reasons, Liu Bei never gave up. After losing the opportunity several times, he finally seized the opportunity, founded the inheritance and achieved success.

2. Correct strategic positioning

Liu Bei's first chance was to enter Xuzhou and get his first base.

However, Liu Bei, who was not good at fighting, quickly lost this inheritance and failed to grasp the rare opportunity.

After Cao Cao destroyed Lu Bu, Liu Bei once again found a good opportunity and occupied Xiapi and Xiaopei, but this time he was defeated by Cao Cao and missed the opportunity.

In 2007, when Zhuge Liang visited the shanzhai, he made a position for him: Liu Biao of Jingzhou and Liu Zhang of Yizhou are not very powerful commanders, so they can be used as inheritance instead. However, Sun Quan is difficult to compete in Jiangdong, and he can be an alliance against Cao Cao, so that he can have a chance to make contributions.

This positioning, clearly put forward, let Liu Bei choose Jingzhou and Yizhou, two market segments, because the competitors in these two market segments are not good, they have a chance to succeed. After success, they will expand new business.

According to this strategy, Liu Bei won Jingzhou and Yizhou, and also got the alliance of Sun Quan to dominate one side.

If Zhuge Liang's original position was to fight against Cao Cao and Sun Quan directly, it is estimated that he would fail in all likelihood, and Jingzhou and Yizhou were chosen as strategic goals, which laid the foundation for his success.

3. The core team that never gives up

Since Liu Bei started his army, his core team has never left.

Liu and others.

His core team includes Guan Yu, Zhang Fei, Zhao Yun, Mi Zhu, Sun Gan, Jian Yong and others. These people have been following him for a long time and never give up.

Guan Yu was captured in the war with Cao Cao, who treated him very well, named him the Tinghou of Hanshou and gave him various awards, but he didn't stay with Cao Cao either, but looked for an opportunity to run back and follow Liu Bei.

You know, at that time, Cao Cao was more powerful in the north, while Liu Bei ran around and was displaced.

Correspondingly, Cao Cao once appointed Mizhu as the prefect, and Mizhu also resigned and resolutely followed the displaced Liu Bei.

The same is true of others, who have followed this Liu Bei for many years and never give up.

On the one hand, it is Liu Bei's personal charm. He is a corporal of noble character, and many people are willing to follow him.

On the other hand, it is the core team.

Guan Yu stills

Guan Yu and Zhang Fei both met when Liu Bei was 23 years old. They started fighting together and had a very good relationship. They ate together, slept together and fought together in those years. Although they are nominally masters and servants, to some extent, they are even better friends. Although there are no sworn friends as written in the Romance of the Three Kingdoms, their relationship is like brothers, and they will not leave him to find others.

Elk Zhu, Liu Bei's brother-in-law, is unlikely to follow Cao Cao, even if he is tempted by a high official.

Look at Jian Yong. Jian Yong has been a good friend of Liu Bei since childhood. I guess it's a good buddy who grew up with a pair of pants. It's impossible to leave at will.

Zhao Yun is an old colleague and friend of Liu Bei when he worked under Gongsun Zan's account, and his friendship for many years is also trustworthy.

Zhao Yun Steels

In fact, we can see that Liu Bei's core team is basically friends, relatives and colleagues. Therefore, when the team encounters various problems, it will not be disbanded casually, but will be able to reunite.

Nowadays, venture capitalists attach great importance to the relationship between the founding teams when making investments. If everyone is a stranger, venture capitalists will not be optimistic, because once this relationship encounters some problems, it is easy to produce contradictions and even break up.

Venture capital's favorite founding team is a team with old friends, classmates, colleagues, fellow villagers or relatives, because this kind of team will not be dissolved casually when it encounters problems, and it is often for the sake of so many years of friendship that everyone will discuss and solve it together and help each other in the face of difficulties.

Obviously, the relationship between Liu Bei's core team belongs to this type that is most favored by venture capitalists. Facts have also proved that after decades of ups and downs, their team can still go forward through thick and thin.

4. Seize the once-in-a-lifetime opportunity.

There will be some opportunities in one's life, but few excellent opportunities.

This is Liu Bei's life. Although he began to join the army at the age of 23 and was recognized by many people, he never had a particularly good opportunity. However, fate gave him several opportunities.

The first time was when Tao Qian died. At the age of 34, Liu Bei became a herdsman in Xuzhou and gained Xuzhou and tens of thousands of military forces. But he failed to grasp it, and was quickly defeated by Lu Bu and took Xuzhou.

The second time, after the death of Lu Bu, Liu Bei once again occupied Xiapi and Xiaopei in Xuzhou, but this time, he failed to grasp it, was defeated by Cao Cao, and lost his base again.

The third time, after Cao Cao's retreat, Liu Qi died without extension, and Liu Bei successfully occupied Jingzhou. This time, instead of letting the opportunity slip away, he successfully seized the opportunity and developed his own power. Later, he captured Yizhou and finally took over.

Cao Cao stills

There are two reasons:

First, Liu Bei occupied Xuzhou twice before, and the surrounding competition was too fierce. Lu Bu, Cao Cao and Yuan Shu surrounded him, but his military ability was not good, so he failed.

The third chance came, and the environment in Jingzhou was much looser than that in Xuzhou. Cao Cao in the north has just been defeated, Sun Quan in the east is an ally, and Liu Zhang in the west is weak and has no threat, so it successfully occupied Jingzhou.

Secondly, the third chance came, and Liu Bei's team expanded. He found Zhuge Liang, and many people in Jingzhou took refuge in him, which enhanced the team's ability.

Not only that, after so many years of fighting and training, the core team has grown a lot compared with more than a decade ago, and can better grasp this opportunity.

It can be said that for so many years, Liu Bei has been accumulating strength to prepare for the next opportunity. When he was fully prepared, he finally seized the rare third chance in his life.

In fact, for everyone, there are only a few great opportunities in life. When the opportunity comes, your degree of preparation will greatly affect whether you can seize the opportunity. If you have been preparing and saving all your life, you have a good chance of success when the opportunity finally comes. Otherwise, even if you get the opportunity, it will only be a sigh.

5. Enlightenment to us

Liu Bei's experience, for us today, also has a lot of enlightenment:

1, keep working hard, never give up, always prepare opportunities, accumulate strength, and try your best to seize them when they come.

2, find the correct strategic positioning, find the most suitable segmentation, in order to be more likely to succeed.

3. Build a core team that can experience storms and grow continuously.