Beijing Auto and BAIC Group are unified logos. The brand logo newly released by BAIC Group takes the word "North" as the starting point of design. "North" not only symbolizes China and Beijing, but also represents BAIC Group, which embodies the regional attribute and status symbol of the enterprise. At the same time, the word "North" is like a cheering human figure, which shows that "people-oriented" is the eternal core of BAIC Group. It inherits and develops the original image of BAIC, shows new vitality, and expresses the lofty goal of BAIC based on Beijing and looking at the world. The word "North" in the sign is like two open doors. It is the door of Beijing, the door of BAIC, the door of opening and the door of the future, which indicates that BAIC Group is more market-oriented, collectivized and international, and complements the brand-new slogan of "integrating the world and creating the future", which indicates that BAIC Group will start a brand-new brand strategy with a brand-new, open and inclusive attitude.
Beijing's vision of automobile development: based on the domestic market, while vigorously exploring the international market; Based on Saab technology, with self-owned brand cars and off-road vehicles as the leader, it has developed into a company with complete passenger car product line, complete industrial chain, reasonable enterprise structure and layout, efficient management, strong profitability, strong core competitiveness and large market share of self-owned brand passenger car products, and has become a domestic first-class and internationally influential large-scale automobile company. Million car purchase subsidy