Roewe summarized Roewe's brand slogan as "taste, technology and realization", expressing SAIC's determination and confidence to inherit the advanced international automobile technology with international vision and innovative ideas and create a new classic of international brands with civil automobile technology as the core.
Hu Maoyuan, chairman of SAIC SAIC, believes that SAIC's development goal in the 11th Five-Year Plan is to become a leading domestic large-scale automobile group with core competitiveness and international operation capability. Building an independent international brand is a solid step for SAIC to achieve this goal and will enable SAIC to achieve sustainable development.
Chen Hong, vice chairman and president of SAIC, said: SAIC has always followed the development strategy of high starting point, internationalization and leap-forward, and it is our mission to build its own brand with international competitiveness. "Roewe" is a high-end brand with brand-new cultural connotation and value orientation, and its release is an important step for SAIC to realize its international development strategy.