According to Ai Jun's observation, at present, many large chain barbershops in Tianjin have not been officially opened to the public. Some small barbershops in Binhai New Area make an appointment on WeChat, and only receive one customer for one hour. They scan the code at the door of the shop, take their temperature, and disinfect the room before and after the haircut. Epidemic prevention measures. Volvo dealers in this paper also adopt a similar VIP exclusive reservation service model, and with the advantages of large exhibition halls unique to 4S stores, it is easy to avoid crowd gathering.
Ai Jun will talk about the actual effect of this marketing policy. First of all, this method can really avoid the embarrassment of zero arrival in this special period, and there will be no hidden danger of personnel gathering if it is properly controlled, which is better than quite a few peers. Then, at this time, to provide customers with the most needed materials, the service may not be worse than the word-of-mouth publicity effect of simply cutting the flesh and bleeding on the car price, and Ai Jun doesn't think that the accuracy and conversion rate of fans of those short video live broadcast platforms will be much better than the customers attracted by the merchants in this article. After all, most 4S shops are in remote places in the suburbs, so there should not be many people who simply drive so far to get a haircut.
Now many of our OEMs and distributors are doing their best to contribute to the "anti-epidemic" with practical actions. Ai Junjian believes that we autobots will definitely win this "anti-epidemic" war.
This article comes from car home, the author of the car manufacturer, and does not represent car home's position.