Galanz's aim is to impress customers.

Galanz's goal is from Excellence to Excellence.

Galanz's idea is that people are the first capital.

Galanz's philosophical greatness lies in creation.

Galanz's strategy is to be bigger, stronger, more sophisticated and thorough in its fields, and to build a world-class enterprise.

Galanz's policy is to strive for perfection and always be the first.

Positioning of Galanz as a global famous brand home appliance manufacturing center

Galanz's spirit is unity, hard work, truth-seeking and innovation.

Galanz's slogan is to strive for Galanz's Excellence.

The essence of Galanz: change, innovation and speed. The core is struggle.

The crisis in Galanz is not far from us.

Yesterday's glory is not enough to resist tomorrow's crisis. Today, we must try our best to eliminate tomorrow's crisis.

Galanz's management speaks with numbers. Ambiguous reports, explanations and research are all nonsense and ineffective work.

The appropriate model of Galanz is the best.

Develop specialization, large-scale production, institutionalized management, market globalization, enterprise collectivization, intensive management, modernized means, refined work and humanized culture.

Galanz's Quality Goal Six Sigma

Improve the management level of Galanz in an all-round way with scientific methods and advanced management concepts.

Galanz's humanistic environment and open and excellent team environment

Galanz's belief is full of confidence, high recognition and courage.

Galanz's interpersonal relationship and open cooperative relationship.

Galanz's achievements are open and shared.

Galanz's employment principle horse racing

Strategic objectives:

Galanz from "World Factory" to "World Brand"

Galanz has always insisted on increasing the promotion of its own brands. From 1997 to 2003, the proportion of private brands in the total number of branded products rose from 1: 9 to 3: 7. At present, the export proportion of independent brands has exceeded 5 1%, and the proportion of independent brands is still rising gradually with the absolute number of total exports doubling. The group company has registered nearly 100 "Galanz" trademarks in 67 countries and regions such as the United States, Britain, Canada, Japan, Russia and Hong Kong. Galanz has branches in America, Canada and France. In 2006, the US branch sold 2,596,932 microwave ovens with a sales amount of US$ 75,882,353, of which its own brand accounted for 55%, while the Canadian branch sold 825,386 microwave ovens with a sales amount of US$ 276,856,5438+036 and a sales amount of US$ 75,882,353. In 2006, French companies achieved sales of 1 150000 sets, with a sales amount of 33 million US dollars, including 9 15755 microwave ovens, with a sales amount of 28585790 US dollars. Meanwhile, five Galanz brand stores have been opened in Galanz, France, and 80 Galanz brand stores are planned to be opened this year.

Galanz from "Made in China" to "Created in China"

Galanz's mission of revitalizing the national industry drives the company's technological innovation. In recent years, Galanz's total investment in scientific research has exceeded 654.38+0 billion yuan, and its technical investment has always maintained an investment of more than three percentage points of annual sales. 1995 and 1997, Galanz Group established the Household Appliances Research Institute in China and the Galanz American Research Center in the United States respectively. In 2006, Galanz established "Postdoctoral Research Center" in China headquarters and "Galanz Korea R&D Center" in Seoul, South Korea. The global layout of technology research and development has absorbed a large number of overseas authoritative technical experts, specializing in the application research of cutting-edge technologies, new materials and intelligence of household appliances. The company invested150,000 yuan to build a comprehensive technical research building of nearly 9,600 square meters, including a test center, a laboratory and a research and development room. Galanz microwave oven laboratory has obtained TUV accredited laboratory certificate and UL WTDP(witness test data program) testing qualification in the United States. In 2005, the technical laboratory passed the national accreditation laboratory again. In recent years, Galanz has obtained more than 600 scientific research achievements such as spherical microwave technology, microwave enhancement compensation technology, multiple microwave leakage prevention technology and light wave technology. These have become the vane of the home appliance industry. Through the high-quality R&D team, Galanz products have easily obtained international certifications from Germany GS, EU CE, Rheinland TVU, USA UL, Argentina, Norway, and established EMC and UL certification laboratories. The company has applied for more than one patent 1000, applied for more than one international patent 10, and authorized more than 700 patented technologies, ranking first in the province in total patent applications. These scientific and technological achievements have laid a solid foundation for Galanz to develop into an internationally renowned brand.

Global R&D, Galanz of global layout

Galanz has five centers in R&D, two production bases in Hongkong, the United States, South Korea and China, and several processing plants in the Pearl River Delta and the Yangtze River Delta. At the same time, Galanz plans to establish an overseas production base in Russia and an R&D center in Japan in 2008.

Global strategic partners, as many as 1000 overseas distributors, sell Galanz products to nearly 200 countries and regions around the world, and the marketing and service network covers the whole world.

The global home appliance manufacturing industry has shifted to China, and China's home appliance industry is playing an increasingly important role in the world's home appliance industry. In 2006, the total sales revenue of China's household appliances industry was US$ 454.2 billion, and its export was US$ 24.8 billion. Among them, the Pearl River Delta region is one of the most famous home appliance manufacturing centers in the world, with thousands of home appliance manufacturing enterprises. With TCL, Konka, Midea, Hisense, Kelon, Galanz, Gree, Valin, Whirlpool, Panasonic and other well-known enterprises, it has formed the world's largest production and export base in the fields of air conditioners, electric fans, rice cookers, microwave ovens, toasters, electric kettles, electric ovens and electric heaters. In 2006, the total sales of household appliances industry in Guangdong province reached 300 billion yuan, and the total output value of household appliances industry in Shunde in 2006 exceeded 9 1.5 billion yuan.

Renminbi, with an export of 5.5 billion US dollars. ()

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