A car can suddenly catch fire, except for some artificial price reduction factors, which are actually inseparable from the quality, service and user experience that this car company insists on.
Take Shenlong Automobile for example, the slogan of "Conscience car, made by Shenlong" they shouted is not just empty talk, but they really want to be the "quality bosom friend" in the eyes of users.
In terms of products, whether it is Dongfeng Citroen or Dongfeng Peugeot, its models can stand comparison in terms of safety. During our visit to the Wuhan factory of Shenlong, we learned that among the main sales models of Dongfeng Citroen and Dongfeng Peugeot, the highest proportion of high-strength steel is above 80%, and the vehicles adopt six horizontal and six vertical capsule structures, so the accident car damage of Shenlong automobile products is only 64% of the industry average;
In this way, perhaps we can understand why Citroen and Peugeot-based models are called "French cars that can't be damaged" and "French cars that can save lives".
In addition to the "conscience" in terms of safety, Shenlong Automobile is also very "conscience" in terms of materials. Only when I visited the factory did I know that the existing models of Shenlong automobile used green materials from the inside out, and the air quality index inside the car was better than the national standard 10 times.
With this kind of material, Shenlong Automobile was awarded the honor of "Children's Priority Green Cockpit Certification" by the authoritative organization China Automobile Research Institute last year. It can be seen that the model of Shenlong automobile is a proper green cockpit, which can stand the inspection of professional authorities. Therefore, the phrase "the car of conscience is made of dragons" is not empty talk, but can be truly implemented.
Of course, it is not enough to have good quality and conscience materials. In order to really capture customers, you have to be friends with them. In the words of Shenlong people, you have to be the "service bosom friend" of users. Therefore, in terms of service, as early as 2020, Shenlong Automobile launched the "Five Hearts Guarding Action".
What is "Five-Mind Guarding Action"? Simply put, it is "buy a car with peace of mind, use a car with peace of mind, provide thoughtful service, change cars happily, and be United all the way". Up to now, Five Heart Guarding Action * * * has served 3.5 million car owners, of which 30% off maintenance contract has benefited 6.5438 million car owners; In terms of customer satisfaction, it also increased by 10 percentage point. Really make friends with users, so that consumers can feel "the feeling of home" and profound "humanistic care" when buying the products of Shenlong Automobile.
Specific to the details, Shenlong Automobile has set up a customer care fund. When users need compensation, in order to reduce and prevent disputes, 4S stores often pay in advance, which reflects the humanistic care of Shenlong Automobile.
When delivering cars to users, dealers will also provide a "new French delivery ceremony" full of ritual, which is also the embodiment of brand tonality.
In addition, DPCA also provides lifetime warranty for original spare parts, and provides customers with a series of guarantees such as lifetime free rescue and free "running errands", which makes consumers feel more cordial and feel at home. From these aspects, it can be seen that Shenlong Automobile really wants to provide good service and make friends with users, so the sales volume of such car companies is definitely not only because of the low price.
Finally, Shenlong Automobile not only pays attention to quality and service, but also strives for perfection at the level of user experience, striving to become a "life friend" for users.
Among them, the establishment of the "Shenlong bosom friend member system" in the bosom friend service ecosystem has brought the majority of Shenlong car owners a French life of growth companionship, distinguished service and * * * creation * *. With such a "dragon bosom friend membership system", French car owners can also know more bosom friends and explore a better and more suitable lifestyle. Therefore, the current Shenlong car is really different from the past. Friends who want to buy Shenlong cars may wish to start with confidence.
Generally speaking, after visiting the Shenlong Wuhan factory, I feel more and more that this car company is really building good cars for consumers. Although not long ago, the preferential policy of 90,000 car purchase subsidies for government and enterprises introduced by Shenlong Automobile made Citroen C6 completely out of the circle, with excellent product quality, excellent service and customer first corporate philosophy, I think that even without such a big discount, the model of Shenlong Automobile is a piece of "gold", and the gold will shine wherever it is placed.
As Bin Chen, the general manager of Shenlong Automobile, said: Today's Shenlong is no longer simply pursuing sales volume and scale, but pursuing brand tonality of individuality, taste and humanity, pursuing the ultimate customer service and touching customers. From such a change in corporate philosophy and thinking, we can see that the current Shenlong is really different, so if you recognize this concept of building a car, then Shenlong Automobile is definitely a good choice.
Finally, I want to tell you a message. According to our communication with factory personnel, in the next five years, Shenlong Automobile will launch nine brand-new models, eight of which are new energy vehicles, and will also bring a brand-new eHMIA high-performance modular intelligent electric platform.
The picture shows Dongfeng Peugeot 408X, which will be officially launched in April.
Therefore, it can be seen from the new car launch rhythm of Shenlong Automobile that this car company will not withdraw from the China market so easily, and those who are worried about Shenlong Automobile's recent withdrawal from the China market can also wash and sleep. After all, dragons will only get better and better now, won't they? Leave a message in the comment area and let's discuss it together. (Text/Youshi Automobile Zhuo Da)
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