Recently, Shenlong car has been on fire.
Dongfeng Citroen and Dongfeng Peugeot brands owned by Shenlong Automobile have introduced considerable subsidy policies in Hubei. Among them, Dongfeng Citroen C6 has the highest heat, and the official guide price of its new car is 2 1.68 million yuan, with the highest discount of 90,000 yuan. At the same time, Dongfeng Peugeot 508L has a discount of 40,000 yuan, and other models also have different preferential policies.
It is understood that the order volume of Dongfeng Citroen C6 in Hubei has recently exceeded 10,000 vehicles, and other models of Dongfeng Citroen and Dongfeng Peugeot are gradually "in short supply" in Hubei.
So, why are Dongfeng Citroen and Dongfeng Peugeot suddenly on fire? Because of subsidies?
In my opinion, first of all, it is undeniable that subsidies are a very big factor, even a decisive factor, that urges people to buy cars. However, in addition to subsidies, consumers finally choose to buy Dongfeng Citroen and Dongfeng Peugeot brands, which is also due to the recognition of the quality of Shenlong automobile products and full of trust and expectation for Shenlong automobile products and services.
Rolling around, buying a car or who is safer?
From the brand-new models launched by major independent and joint-venture car companies in recent years, it can be seen that in order to cater to the current young consumers, various brands have made great changes in new cars:
Some are rolling up internal and external values, such as the "through double screen" interior design of Mercedes-Benz with fire in previous years, and the "through taillight" design craze led by Lincoln; There are also household SUVs that have the power to roll up. Even if it has little to do with sports, it may be accompanied by the advertising slogan of "100 km acceleration x x seconds", just to add a performance label to the new car, but it is often just a label.
It must be said that these brand-new models have really attracted the attention of many young consumers in a short time, but when car companies pay more attention to design and power, they gradually ignore the essential attributes of vehicle use, namely vehicle safety, environmental protection and driving control.
This has also led to the "impulsive consumption" of many young consumers when buying a car. In many cases, they place an order specifically for the brand or value, even without a test drive before picking up the car, and there are not a few consumers who later regret using the car.
After stepping on the pit, more and more consumers become rational when buying and changing cars. They no longer only pay attention to the face value and dynamic parameters of new cars, but pay more attention to the essential attributes of vehicle use.
And this is exactly what Shenlong Automobile has been insisting and insisting silently.
On February 10, 2023, Shenlong Automobile released its user brand "Companion", in which the quality companion, that is, "Conscience Car God Dragon Made", mainly reflected the advantages of French cars in safety, environmental protection and driving.
Focus on safety, environmental protection, driving, driving and being a car of conscience.
First of all, on the safety level, according to the data of authoritative organizations, the vehicle damage degree of this accident of Shenlong Automobile is only 64% of the industry average, and the personal injury degree is only 46% of the industry average. It is called "French car that can't be damaged" and "French car that can save lives".
This word-of-mouth is based on Dongfeng Citroen and Dongfeng Peugeot 134 owned by Shenlong Automobile and their persistent pursuit of automobile safety.
It is understood that the high-strength steel plate (up to 1600Mpa) of the main sales models of Shenlong Automobile accounts for more than 80%. It adopts six-horizontal and six-vertical space capsule structure, with 546 functions of safety or fault field control; More than 1 100 times of vehicle inspection and verification will be carried out in the factory, and 360 will protect your life in all directions.
Previously, Shenlong Automobile had conducted an immersive disassembly live broadcast around the C-NCAP Dongfeng Citroen Versailles C5 X test car, which was full of real materials and was called "Versailles".
In sharp contrast, the use of Volkswagen high-strength steel plates, both joint venture brands, is mostly between 60% and 70%. In the previous crash test of China Insurance Research Institute, the old Volkswagen Passat and Tiguan L also "overturned" one after another.
Secondly, in terms of environmental protection, existing models of Dongfeng Citroen and Dongfeng Peugeot all adopt 100% non-toxic environmental protection materials and 100% full-sequence non-toxic environmental protection technology from the inside out to create a comfortable green cockpit for car owners.
This can be felt in the dealer's exhibition car and test drive car. The author is very sensitive to smells. Every time you get on a new car, you will smell a pungent smell, even luxury brands such as Mercedes-Benz and BMW are no exception, but in the new cars of Dongfeng Peugeot and Dongfeng Citroen, there is almost no such feeling.
Furthermore, the most obvious advantage of Shenlong Automobile is the driving experience, which is also the author's view. Shenlong automobile is committed to bringing the ultimate driving experience to users, and is often known as "buying a chassis to send a car".
The author had a deep understanding of this before the test drive of Dongfeng Citroen Tianyi Transcendence. It adopts the power combination of 1.8T+8AT, which makes the old partner feel smooth and energetic.
What is even more surprising is its performance in comfort and stability. Tianyi Beyond comes standard with PHC adaptive hydraulic stabilization technology, which makes the chassis feel a little soft when driving. However, when the medium-high speed passes through some large curvature corners, it will be found that its toughness support is not inferior, and the temperature between comfort and handling is well mastered, which is not inferior to the luxury brands whose prices are much higher than his.
At the end of last year, Dongfeng Citroen Tianyi surpassed and won the award of "Top Ten Chassis in China in 2022", which was well deserved.
But in the same price range, there are very few vehicles with such a balanced driving experience. Take Volkswagen T-ROC as an example. It uses the powertrain of 1.4T+7DCT, and it will feel a little frustrated when crawling in 1 and 2nd gear. However, in terms of driving quality, T-ROC does not blindly seek softness, so the suspension support is not bad.
In terms of driving experience, Shenlong Automobile is often praised as "buy a chassis and send a car", which shows that its technology in chassis is indeed leading at the same level and can be called a chassis master.
In addition to the above three hard strengths, Shenlong Automobile has not slackened its service. While enjoying subsidies and high-quality products, Shenlong Automobile does not discount its services. Consumers can enjoy the upgraded version 2.0 service, paying more attention to "humanistic care", "brand tonality" and "home feeling", including 10 innovation, 5 upgrade and 3 continuation policies, including 7 days.
A few words
In the past 30 years, Dongfeng Citroen and Dongfeng Peugeot owned by Shenlong Automobile have won the favor of more than 6.3 million car owners. "One-time entry into the legal system, lifelong legal system" has become the heartfelt evaluation of many car owners.
Behind users' favor, it is inseparable from Shenlong Automobile's unremitting pursuit of vehicle safety, environmental protection and driving control. When consumers begin to return to the essence of vehicle use, it is not accidental, but inevitable.
After all, who would refuse the car of conscience?
This article comes from the author Meng, and the copyright belongs to the author. Please contact the author in any form. The content only represents the author's point of view and has nothing to do with the car reform.