Before English: three, the representative is: American e.
This brand includes: men's wear, women's wear, sports, sven, glasses, underwear, bedding and watches.
The registered name of Esprit company in 1970s is "Esprit de Corp", which means to create the spirit of "organization, mutual cooperation, mutual communication and mutual friendship" within the enterprise. Its business purpose has always been "different", never the same. With the success of Esprit brand, it has also created a brand-new Esprit culture and sex style.
At the end of 1960s, when Esprit was founded in California, it was the era when the Beatles' Song of Love and Ideal and Woodstow Music Festival were popular, but Esprit insisted on its own understanding of lifestyle. At that time, the most mundane ideal was world peace and self-expression, and emphasizing personal choice and self-expression was naturally one of Espri t's guesses. Espris believes that people's strength can be concentrated to care for and help solve the world's worries.
Extended materials:
1, by Susie tompkins tompkins Doug tompkins Zuxi Doug tompkins Jane Tesser Jane Curtis.
2. Place of registration: San Francisco (1968)
3. Brand Series: Esprit Global
4, brand overview
At that time, the most mundane ideal was world peace and self-expression. It is still the main purpose of this company and the founder has always insisted on it. Esprit designs products that can stand the test, creates sales space for these products, and encourages customers to develop their own styles, rather than consuming for the sake of consumption.
It is believed that everything can meet the original expectations of customers and bring out the company's beliefs on the premise of not affecting customers' values. This road seems easy, but it is not. Esprit can only wholeheartedly adopt courage and effective measures and foresight to embrace this belief.
Therefore, while the promotion of other companies is just a formality, Esprit insists that the fashion industry must be responsible for society and lifestyle.
Esprit participates in the publicity activities of Earth Day. Earth Day is held once a year to arouse public attention to the environment and ecology.
Esprit puts on T-shirts printed with the slogan of "green environmental protection" for employees to wear; Put up environmental protection posters in the store to encourage customers to plant trees in urban areas and carry out thin sweeping activities. After Environmental Day, Esprit took another step forward, and they introduced "nature" into the store. In spring, there are many artificial plants, potted plants, buckets and trolleys beside the retail shelves.
Esprit sweeps all the old display props with white oil or covers them with pure cotton cloth, giving customers the feeling that Esprit is an oasis in the desert, which is also a kind of respect and understanding of recycling art? Of course, the indoor display of Esprit focuses on publicity, but they focus on the value of propagandists.
In their print advertisements, a series of images of "photographers" appeared, telling readers that these are true stories. In the early days, their advertisements used graphic design in Da Peng to stimulate customers. Later, Esprit quickly changed the advertising direction, reminding customers not to forget to express their views when wearing it.
In addition to the above slogans, Esprit also uses words that can conquer people's hearts, such as "all countries should return things that are not important to them" and "it is better to miss a parenting program before everyone decides to have children". ?
References:
Esprit-esprit official shopping center