With the continuous development of Internet technology, the rise of major e-commerce platforms has been indirectly achieved. Recently, the most talked about on the Internet is who the major e-commerce platforms are competing for and which is more cost-effective. Only by mastering these things can we choose the right platform when we buy something again.

When it comes to e-commerce platforms, we have to mention three domestic giants, JD.COM, Taobao and Pinduoduo. The first is Taobao. Taobao gives people the impression that it is an online department store with a full range of goods. Every year, double 1 1 double 12 activities are relatively large. As long as you want, there is no Taobao you don't sell. Tmall is a large-scale monopoly field.

Then JD.COM. The advantage of JD.COM is fast logistics, but the overall price is expensive. Besides, JD. COM products are self-operated, with high cost, but word of mouth still has customer support.

Finally, there are many products. The advantage of a lot of products is that they are cheap, but the quality is uneven, and some of them are very poor. Pinduoduo entered with fruits, low-priced daily necessities and miscellaneous clothes; Its merchants mainly come from factory direct selling mode, self-employed (Taobao transfer), farmers and fruit merchants.

Business model to build different brands Taobao now adopts the closed-loop system of Internet bazaar combining "Taobao+Tmall+Alipay". However, in the process of goods from merchants to consumers, there is no logistics of its own, and it depends largely on major logistics companies. The source of income is mostly the advertising income of merchants.

The biggest difference among JD.COM, Taobao and Pinduoduo is that they adopt the traditional retail form of "purchasing+selling", that is, self-operated goods, which mainly earn income through the difference between buying and selling, and their advantage lies in their own warehousing and logistics system.

Pinduoduo is a typical rural e-commerce model, which attracts merchants to settle in through low-price competition. Similar to Taobao in platform revenue, it earns revenue by collecting commissions from merchants.

Operation is the magic weapon to win. At present, the focus of e-commerce competition is mainly to obtain customers, open stores and supply goods. Both Taobao and JD.COM have developed from the traditional Internet era to the mobile Internet era, and both have their own APP products. At the same time, JD.COM is also attached to the diversion of WeChat, attracting many customers through its own brand and search engine. Pinduoduo has more ways to get customers. In terms of customer acquisition, Pinduoduo not only has the same platform traffic and advertising traffic as Taobao and JD.COM, but also attracts a large number of customers through the new model of "Help me cut a knife" on WeChat, making Pinduoduo catch up and become the three largest e-commerce companies in China.

The choice of enterprise strategy has different advantages. For Taobao Tmall, the presence of various businesses has enabled Taobao to have a wide variety of new and upgraded products, which can attract more users to visit. In particular, Taobao Tmall has an unshakable position in clothing and accessories, and it has always been based on new products.

As far as JD.COM is concerned, it is more positioned as an Internet retail e-commerce, mainly engaged in electronics such as home appliances. At the same time, the daily necessities and books industries in supermarkets in JD.COM are also developing well, but the development of clothing is low, and the types and users of reproductions are lower than those of Taobao Tmall.

Pinduoduo is a typical rural e-commerce model. Its products are a bunch of low-priced and high-volume goods, attracting a large number of customers through various million subsidies and high-end shops. Judging from the current user growth and user frequency, Pinduoduo is still very strong.

Finally, having said so much, I believe everyone has a certain understanding. You can choose the most suitable shopping platform according to the different modes of these three platforms.

These four home appliance companies are all strong in their respective fields. When buying mobile phones or household appliances, they usually choose JD.COM because his shopping experience is the best. JD.COM has its own logistics, and can safely send the purchased goods home. JD.COM also has its own after-sales service, and some personalized services exceed the manufacturers themselves. Besides, the most attractive thing about JD.COM is that JD.COM is self-employed. Because it is a big brand, I don't worry about buying fakes. Most goods can be returned within 7 days for no reason, and there is no freight. Therefore, buying wine, videos, auto supplies and other household appliances is also JD.COM's first choice. But he also has weaknesses, such as earning freight less than 100 yuan.

Tmall's shopping experience is second only to that of JD.COM. COM, and Tmall products are also relatively naive, many products are not expensive, free of charge. The merchants on Tmall are also high-quality merchants. For example, if I buy a battery, a mobile phone case and small household appliances for only a few tens of dollars, people are also free of freight. In addition, many manufacturers open flagship stores in Tmall, which gives customers the opportunity to face the manufacturers directly, eliminating intermediate links. So you can choose between JD.COM and Tmall to buy ordinary goods.

Taobao's main business is small and micro enterprises or self-employed. This commodity is dazzling, a bit like a night market or a flea market. Only the goods you can't think of can't be bought. In addition, Taobao supports individuals to open online stores. Whether the business is good or not, at least people support you to open a shop for free. Therefore, buying affordable goods, or goods that are not easy to find in physical stores, can be found in Taobao.

Pinduoduo takes care of shopping and sharing. By recommending and sharing, you can buy goods with incredibly low prices. Compared with Taobao's single purchase of goods, it integrates the ways of friends helping to bargain, shopping sharing and joint purchase. You can buy the goods at the lowest price. In addition, the goods subsidized by Pinduoduo10 billion have a competitive advantage in the market, so the shopping experience and fun in Pinduoduo are better than those in Taobao, which has been popular recently. Pinduoduo has become a dark horse, eroding the market share of JD.COM, Tmall and Taobao.

The above is a brief introduction to the four home appliance manufacturers. You can choose which home appliance company to shop in according to your actual situation!

What are the characteristics of JD.COM Pinduoduo Tmall Taobao? In essence, these are all shopping platforms, but their business models are different. Because of their different characteristics, they need to adopt different operating methods. Because different platforms and models have different characteristics, if you want to open a shop, don't try every platform. Mainly to find a platform suitable for their own products. Take the first step. If you choose the wrong platform, you are not far from cool.

Presbyopia summarizes a table for your reference according to the different operating characteristics of each platform and its suitability for people:

Taobao gives people a subjective impression like a grocery store and Tmall like a shopping mall. Now Taobao has established an Internet that combines Taobao+Tmall+Alipay, even if it is a closed-loop system, but the products of merchants need to rely on external logistics to reach customers. The main revenue source of the platform is relying on through-train advertising revenue.

Pinduoduo, like the wholesale market, is a typical rural e-commerce model. Merchants in Pinduoduo mainly come from factories, self-employed individuals and farmers. From the perspective of platform revenue sources, similar to Taobao, it collects business commissions to obtain revenue, but its biggest feature is low price.

JD.COM, like a supermarket, adopts the traditional retail form of "purchasing+selling". Need to purchase goods, manage inventory, sell goods, and finally make a profit. The platform mainly obtains income through the bid-ask price difference, and its advantage over other places lies in its own warehousing and logistics system.

If you want to open a shop, then you must understand the characteristics and advantages of each platform, find your own product path, and do it when you think about it. If you want to work hard on the road of e-commerce, you need to think more and learn more. Don't just wait and see, and then regret it when others make money!

If you want to open a shop or learn more about Taobao, you can look at my columns, answers and videos, which can help you avoid detours and pits in Taobao. If you don't understand anything, or have questions about the operation, I will answer them for you at the first time. And there is a lot of information waiting for you to deduct 1 for free!

JD。 COM:

Computers, mobile phones, digital home appliances and supermarket supplies are bought by more users. Good after-sales service, warranty door-to-door pick-up

Self-built logistics provides users with extremely fast experience services. Big cities can already achieve the same day.

The route is a bit high-end and the price is generally high. But if you engage in activities, the price of goods is the lowest. So many people, bonus hunter.

Taobao:

Rich in goods and a wide range of categories, everything you want to buy can be found in Taobao. There are more clothing stores, and more users buy clothes.

Commodity prices are lower than those in JD.COM, so many people like to shop on Taobao.

Taobao shop is simple, so it attracts many sellers to open stores. The seller is over one million, and the goods are complete. But the quality is difficult to guarantee.

Huge investment in rookie logistics network, rookie station in big cities, covering more and more. Improve the speed of logistics and solve the shopping experience of users.

Pinduoduo:

Just like a grocery store, everything is sold. The quality is not necessarily beautiful, but the price is cheap.

Pinduoduo pays attention to low-income people, and with the development strategy of "surrounding cities from rural areas", it has quickly gained hundreds of millions of users. Most importantly, thanks to the support of Tencent's shareholding, Pinduoduo has a huge resource flow, and WeChat's community platform has unimpeded fission propaganda. Nowadays, as we all know, from obscurity to fame.

Pinduoduo's goods are cheaper and more attractive than the market, so some rural people and middle-aged and elderly people began to study online shopping in Pinduoduo. Taobao operation is more complicated, but also binding Alipay, some people are too lazy to learn.

Although many products are cheap, things are not necessarily beautiful. But they are used to accepting land sales, so they don't blame the seller.

Nowadays, no matter which platform merchants have a * * * nature, that is, the competition is fierce and there is a demand for drainage in different places. This requires the person in charge of Taobao to dock with the merchant.

Digital and electrical Appliances-JD.COM

Famous brand clothes and accessories-Tmall

Cheap goods-Taobao

Don't even want a bargain-Pinduoduo.