Olympic Games countdown to London Olympic Games 100 days, BOCOG will hold a celebration in Royal Botanical Garden 100 days. On this special day, sebastian coe, President of the London Olympic Organizing Committee, and Paul Dayton, CEO, officially released the slogan of the London Olympic Games "Inspire a Generation" before the celebration. The London Olympic Organizing Committee announced the Olympic slogan in a press release. According to the communique, this slogan reflects London's commitment to the world when bidding for the Olympic Games. In the future, this slogan will appear on all Olympic licensed goods and all printed materials and publications.