Marlboro is a cigarette brand, produced by Philip Morris, the world's largest tobacco company, and is one of the best-selling cigarette brands in the world. Marlboro brand name originated in Britain, and finally registered independently in the United States.
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In the early days of Marlboro's business, Marlboro's positioning was women's cigarettes, and the vast majority of consumers were women. Its advertising slogan is as mild as the weather in May. However, contrary to expectations, although the number of smokers in the United States is increasing every year, the sales of Marlboro cigarettes have been flat.
Ladies complain that the white holders of cigarettes will get their bright red lipstick, which is very unsightly. So Morris changed the cigarette holder to red. However, all this failed to save the fate of Marlboro cigarettes, and Morris finally stopped producing Marlboro cigarettes in the early 1940s.