How to attract customers into the store?
One: a store image that makes people shine.
People want face, trees want skin, and storefronts want good image. As a qualified store owner, you must understand that a good store image can bring customers to you, and the quality of the store image will lay the foundation for the value of your products in the eyes of customers.
Second: talking clothes
It is impossible to make clothes speak, but the clothing display of a good clothing store will indirectly tell customers that I have what you need here through clothes. The importance of display is self-evident. Some clothing store owners may gradually form their own clothing store display style through years of continuous exploration.
Three: promotion activities to attract customers
Promotion is an activity that every clothing store carries out every year, but most bosses can't really exert their skills, on the contrary, they will make customers feel strange and have nothing new to see. Everyone will see many slogans in the street all day, such as clearance sale and price jump on the last day. However, half a month later, the shop was still open there.
Popularity is wealth, and gathering wealth must first gather popularity. Customers can be divided into three categories: new customers (first-time customers), old customers (customers who have spent many times in your store) and lost customers (no more after spending in your store). Among these three types of customers, the boss should take care of the old customers, and the old customers are the best customers. Clothing store owners have a group of trusted old customers, and the passenger flow will slowly flow, not to mention being speechless in the off-season.
How to cultivate old customers?
The longer you spend with your customers, the more value they can bring. It is not easy to make existing customers willing to take care of your business again. After all, the money is in other people's pockets. This requires the boss to spend his mind and thoughts to cultivate loyal customers from the three angles given by Zijun.
1. interest protection. Everyone is greedy for petty gain. If you go to the store to spend money, if the boss gives you a discount and lets you buy the bargained goods, even if it is only 5- 10 yuan, you don't think you will lose money this time. On the contrary, if the boss gives preferential prices to other customers but doesn't give them to you, it will cause psychological imbalance and may lead to an unpleasant shopping.
So are old customers. I bought so many things in your store without bargaining, and I was not regarded as a VVVip customer. My heart is not balanced at all. Therefore, we should give old customers incentives, membership, points exchange and other preferential prices.
2. Emotional maintenance. Maintaining harmonious communication with customers is easy to understand, and chatting with customers is a must. When an old customer passes by your store, don't give him the cold shoulder just because he doesn't buy it today. Although there are no hard and fast rules for chatting with him, people can feel your attitude.
Talking to customers casually when the shop is not busy can make them leave a deeper impression on you and knock on the blackboard.
3. Maintenance of value-added services. Providing valuable services to customers has always been a very important business. The survey shows that the performance of shops with value-added services is more optimistic than that of shops without value-added services for a long time, because customers are not only gods, but also smart people, and they can feel whether the shops really use their minds.
To give a simple example: in a women's clothing store, after every customer finishes shopping, the proprietress will count some regular customers. How many times has she been here this month? After a while, when the customer comes to buy clothes again, the proprietress will give the customer a carefully prepared gift, including facial mask and other skin care products, and send a compliment to this beautiful woman. Does this service move you?
How to avoid customer churn?
No matter how big the store is, there is definitely a loss of customers, but we must learn to minimize the loss rate as much as possible.
Who drove your customers away? There are several main reasons:
Your goods have substitutes, and they are better than you.
Your clothes are of poor quality, and you begin to distrust them.
Because of the environment in your store or the comments and behaviors of the shopping guide, you are uncomfortable when buying.
When we find problems, it becomes much easier to solve them. First, there is a merchant who is doing better than you. You should learn from him and adjust in time. Secondly, the poor quality of clothes is a serious problem. It can be said that it was a single shot. I have to contact the manufacturer to replace it. If it is found that the manufacturer cuts corners, then replace the cooperative manufacturer; Finally, the problems mentioned are relatively easy to solve, so we should adjust and change our store environment and shopping guide accordingly.
Well, that's what I want to tell you today. I hope it helps you. Of course, the master is in the folk, and the boss and proprietress who have different opinions, please put forward your valuable suggestions in the message area below.
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