Take technological innovation as the foundation, guarantee the essential competitiveness of enterprises, take the concept of green building as the concept, vigorously carry out brand building, and constantly enhance the industry influence and social visibility.
In 20 1 1 year, Beixin Building Materials, as the representative of energy-saving and environmental protection industry, successfully settled in the exhibition center of Zhongguancun National Independent Innovation Demonstration Zone and built Beixin Energy-saving and Environmental Protection Science and Technology Museum, which attracted the attention of leaders at all levels of the country and all walks of life, stood at the forefront of high technology and stood at the highest end of building materials brands.
Brand Building: Big Brand, Big Channel and Great Development Beixin Building Materials has always attached great importance to brand building. It is also the first enterprise in the industry to upgrade its brand to the strategic height of the company, and has created many well-known trademarks in China, such as Longpai and Beixin.
As the leader of the new building materials industry in China, Beixin Building Materials has taken the initiative to shoulder the mission of building a well-known brand of national building materials and making China go global, leading the development concept of the industry, enriching the brand connotation, enhancing the brand value, and serving customers with high-quality products and systematic solutions.
In the same stage competition with the world's top 500 enterprises, it has become one of the few independent brands in China that can completely surpass foreign investment in technical quality, sales price and market share.
Beixin Building Materials is committed to building a world-famous brand in China. With its advanced concept, excellent quality and perfect scheme, Beixin Building Materials won the brand honor Oscar, and won the "Best Material Selection for Award-winning Architectural Decoration Project in China", "Preferred Brand of Decoration Materials for Five-star Hotels in China", "Golden Bauhinia Award" for the most growing listed company in China for many years, and won the "Outstanding Contribution Award of Global Gypsum Industry" in 20 13. It has been selected as one of the "Top 500 Asian Brands" for four consecutive times, ranking 177, ranking second among Asian building materials brands.
Technological innovation: Beixin Building Materials has always adhered to the strategic policy of relying on new products to strengthen the country, vigorously promoted technological innovation, and built a technological innovation system covering three major fields: new product research and development, production equipment technology and applied technology.
Through the combination of Industry-University-Research, it has occupied the technical commanding heights of the industry.
It has a national enterprise technology center, a postdoctoral workstation and an engineering master station, and has established a comprehensive strategic cooperative relationship with famous universities such as Tsinghua University and Tongji University to carry out teaching practice and cooperative research. It is the only undertaking unit led by enterprises in the national "Eleventh Five-Year" science and technology support plan.
It is a national innovative enterprise jointly recognized by the Ministry of Science and Technology, the State-owned Assets Supervision and Administration Commission and the All-China Federation of Trade Unions, and it is also the only building materials enterprise that has entered the list of national intellectual property demonstration enterprises.
The number of patent applications and authorizations of the company has exceeded 1000, ranking in the leading position in the building materials industry for many years, and among the top ten enterprises in Beijing.
In 20 12, Beixin Building Materials, as one of the eight sponsors, participated in the establishment of Zhongguancun International Innovation Alliance for Advanced Industrial Technology, and served as the vice-chairman unit, becoming a model of industrial technology innovation.