Based on local characteristics, grasp the global vision;

Promote the integration between disciplines and the integration and interaction between fields from a macro and overall perspective;

Committed to promoting the establishment of new media theory system and key theoretical innovation, enhancing the international influence of China's new media research, and participating in global new media theory research and exploration.

2. Inherit and cultivate new media.

Simultaneously take root in international teaching and develop first-class new media disciplines and professional education;

Facing the future, leading the industry and cultivating the talent base for the sustainable development of new media;

Committed to further deepening the achievements of scientific research and practical application of new media, constructing and perfecting the theoretical knowledge system of new media, and cultivating senior professionals with complete knowledge system, first-class theoretical level and rich practical experience for the new media industry.

3. Give full play to its application value and serve the society and the country.

Effectively face the industry practice and industrial operation;

Serve the national policy formulation and development strategic planning;

On the basis of meeting public needs and social interests, the highest goal is to promote the formation of new social culture;

Committed to improving the application-oriented transformation ability and level of new media research, and tapping the practical application value of new media research results.