Lexus is made in Japan. It is a luxury car brand owned by Toyota Motor Corporation of Japan. Lexus was translated as Lexus in China in the early days. On June 8, 2004, Toyota announced that it would change its Chinese translation name from Lexus to Lexus.
Lexus is committed to evolving into a more emotional and wonderful lifestyle brand with an unprecedented brand-new slogan. In the new development chapter, Lexus and consumers perceive and enjoy the touching and extraordinary life experience together.
According to the official statement of Toyota Motor Sales Company of the United States, Lexus used the L letter surrounded by the ellipse as the logo because the radian of the ellipse was modified according to an accurate mathematical formula, which took more than half a year to complete. This excellent logo defeated five design competition demonstrations.
1987, MollyDesignsInc MollySanders, the person in charge, spent three months elaborately making this distinctive ellipse and L, replacing the most promising version at first, an L that looks like a seagull's wing but has no circle.
(Photo/Text/Photo: Pacific Auto Network Q&A called Beast)