The future business must be community-based business. From fan economy iteration to social economy. From centralization to decentralization, how should "community+commerce" be played? The following are the community operation ideas that are being considered and ready to be implemented.
What is a real community?
What is the purpose of building a community?
How should the community operate and manage?
What are the attributes of community-oriented people?
How should the content output in the community be constructed?
How can we keep the community active and retain users?
1. What is the purpose of the community building of the 99 Women's Entrepreneurship Alliance?
Let more female entrepreneurs rise and be an important element-"link" needs many so-called "linkers"!
The purpose of my league is to lead, promote, spread and help female entrepreneurs to promote!
I am committed to building social ties that are not limited to the community. I think it is to connect new business women of different races, different education levels and different social backgrounds with the light of the storm. We find each other, warm each other, support each other's dreams, and let every entrepreneurial woman be true to herself, so that we won't regret this life!
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What kind of people are the members of the 99 Women's Entrepreneurship Alliance community?
I agree with the concept of lifelong learning and hope to further improve my competitiveness in the workplace. I need to expand my social network, find like-minded partners, pursue to walk with the times and even lead changes, and a group of new business women entrepreneurs who want to meet themselves better and achieve a better future.
What kind of value can the 99 Women's Entrepreneurship Alliance community provide for everyone?
Community core values: independence, great love, mutual assistance, tolerance, change and rapid iteration.
Let all community members improve their leadership, happiness, broaden their horizons and self-management ability.
Seven characteristics of 499 women's entrepreneurial alliance community
Seven characteristics of the' 99 Women's Entrepreneurship Alliance: * * the same values, * * the same goals, code of conduct, organizational structure, internal relations, exemplary strength and stable output, otherwise it is only a group and cannot be called a community.
* * * Consistent values: "Birds of a feather flock together, and people are divided into groups". Values in the "Women's Entrepreneurship Alliance": independence, great love, mutual assistance, tolerance, change and rapid iteration.
We create a unified community logo, music, slogans, slang and gestures.
* * * Same goal: The Women's Entrepreneurship Alliance has many * * * same goals, including big goals and small goals. Community members help each other and cooperate with each other to achieve the same goal, such as the "New Business Women's Entrepreneurship Group", which allows each group member to study together on this platform to help each woman find her own position and live out the real goal of being a community member. * * * The same goal must meet the wishes of most members of the community. Under this big goal, there are many small goals, such as learners who complete specific content every month.
Code of Conduct: Tell the members of the Women's Entrepreneurship Alliance clearly: "What do you need to do to achieve the same goal?" Community members must read a book or a wonderful article every week and write their feelings. They can improve themselves through "output" and "input" forcibly, and urge each other every week. The code of conduct is simple and easy to shape, so everyone involved should feel rewarded and have the confidence to stick to it.
Organizational structure: A community will have different levels. In this community, there are promoters, managers, contributors and ordinary participants. The organization of the community is clear and hierarchical. There are practitioners, content output, monthly students, squad leaders, and principals above the group. Different levels bear different responsibilities and powers, and it is necessary to constantly guide the people at the bottom of the community to the next level, forming a benign internal cycle, which can make the community continue to operate and achieve replication.
Internal link: Everyone in the community has an equal say. Through continuous interaction and cooperation in the community, community members can know each other, trust each other and have emotional connections. Through various ways of internal contact, the whole community finally reached a stable state.
Example power: every community needs several role models, which we sometimes call KOL (opinion leader) or soul figure. In 1999, the community of women's entrepreneurial alliance relied on the example of countless ordinary people, and the values were passed on through ordinary people. This example will be more convincing than big coffee. The greater the influence of role models, the greater the appeal of this community.
Stable output: the community should have continuous and stable output, which can be in the form of brand products, content output, articles, top ten brand flash activities and so on. Stable output is the foundation of community existence. At the same time, through stable output, let people outside the community know about the community and encourage more people to integrate into the community. In the process of output, we should encourage the participation of community members, from one person's output to a group of people's output, from PGC (professional production content) to UGC (user-produced content), so that the participating community members can experience the improvement of their own values.
Four elements of the 599 Women's Entrepreneurship Alliance:
* * * Consistent preferences, reasonable structure, stable output and team operation. Through these five elements, we can guide how to build a community.
(1). * * * Same preference
People in the community must be able to use this good connection to solve one of their own pain points, such as finding great emotional comfort, great interactive happiness and great practical interests, and these three can last only if they satisfy their own community. In the process of positioning community products, the more accurate the "Hao Tong", the better. If the range is too large, it will easily lead to unclear crowd positioning. For example, when creating a cultural product for young people in Shanghai, the author initially found it difficult to attract seed users from "Shanghai culture", and narrowed the scope to "Shanghai dialect" after analyzing the pain points of users, because the entry point was small, so it was built quickly.
(2) the structure is reasonable
The structure that determines whether the community can survive includes four contents: organization members, communication platform, joining principle and management norms.
Members of the organization: The first members have great influence on the future community.
Communication platform: after finding people, there should be a gathering place as a communication base camp and a management exchange group should be established.
Joining principle: set a certain screening mechanism as the threshold, one is to ensure the quality, the other is to let new entrants feel that joining is not easy and cherish;
Management norms: set up administrators, constantly improve group rules, and unify the behavior of group members through management: decentralization.
What the 99 Women's Entrepreneurship Alliance should do is to "decentralize" the community. The threshold fee for this community is 99 yuan. The advantage of 99 yuan is that it can ensure that all members who join the group are willing to change themselves and ensure the unity of values. In the framework design of the' 99 Women's Entrepreneurship Alliance Group, a community only needs 99 people, and the students of Yueyue will undertake the management of the community. In addition, the group leader will manage 9 members, and Yueyue and the group leader can be the monitor of the new class in the future. It can be seen that "decentralization" is to decompose the original "one center" into countless small centers.
(3) Stable yield
The 999 Women's Entrepreneurship Alliance must have a stable output, which can convey community values to more people. The quality of content output can be gradually improved through iteration, but stable output is the premise. All female entrepreneurs, if they can't achieve stable output, don't start a business. This puts higher demands on the promoters of the community, which they can't do on their own, and of course they will not be recognized. Moreover, the output should also consider the talents of all employees. If only promoters stand out, they will take the fan economy route.
Our community output forms include online graphic, audio and video, as well as offline reading club and salon activities.
(4) Team operation
Team operation determines the life span of the community. Usually, the life cycle of a WeChat group is three months, and it is difficult to operate after three months. Through operation, we mainly establish "four senses" for members:
Sense of ceremony: apply for membership, join the group and accept the group rules (introduce yourself in three-piece suit, beautiful photos, red envelopes, etc. ), and there are rewards and punishments for behavior to ensure community norms.
Sense of participation: through organized discussion and sharing, ensure that there is something to say in the group, but not too much disagreement, something to do, and the members of the group have something to gain.
Sense of organization: establish a team manager, multi-level management, or division of labor, cooperation, implementation, etc. Guaranteed the combat effectiveness of the community on a certain topic.
Sense of belonging: for example, through online and offline mutual assistance, salon activities, etc. To ensure community cohesion.
The operation is not so simple. In addition to daily content output, we also need stable daily activities to touch the "four senses" mentioned above. In this process, there will be a weekly "entrepreneurial heart talk" for everyone to comment on each other and cultivate a sense of participation. Cultivate organizational concepts through the division of functions such as squad leader and team leader. For those community members who don't participate in the "Entrepreneurial Heart" for three times, they will be kicked out of the community to ensure the participation of the community. Therefore, as a community, we should not only have the knowledge of * * * but also have a certain elimination mechanism to achieve the effect of self-purification.