In recent years, with the constant changes in the market and consumer demand, the e-commerce industry has also ushered in a "new retail era". As a pioneer in the new retail industry, Gome is constantly changing and innovating, releasing a strong signal of upgrading and development. Recently, Gome's "Hey, Five Blacks, Five Happy Upgrades" conference was successfully held and once again became a bright spot in the industry.

Different from previous conferences, this conference runs through the theme of happiness and shows more interesting, entertaining and interactive content. Whether it's happy rap or Wang Wei, vice president of Gome Retail Holding Company, throwing golden eggs at the scene and personally drawing the "Tesla Right to Use" award, it shows Gome's determination to face the rapid changes of the times.

At present, Gome is rapidly adjusting its own user thinking, platform thinking, scientific thinking and ecological thinking, with the principles and methods of openness, * * enjoyment, * * construction and * * win-win, to solve the pain points of the industry and lay out a new pattern of development.

Gome's ecological thinking has long been a clue.

On February 18, 2008, Huang Guangyu emphasized in his public speech, "In the new year, we will take user thinking, platform thinking and scientific thinking as the guidance, and take' truth',' fast' and' joy' as the operating elements, and fully promote the all-round upgrade of online' true happiness', offline' Gome', Gome and Zhen Xuan open supply chains.

Ecological thinking is as important as user thinking, platform thinking and scientific thinking, and it is the guiding ideology to lead the development of Gome. The so-called ecological thinking means that the businesses of all sectors in the Group are regarded as an organic, coordinated, integrated and self-circulating whole, and the tangible assets and intangible resources of all sectors are fully integrated, activated, interacted, helped and supplemented to realize 1+ 1 2. The whole is an open system, a vibrant ecology, and every sector in the ecology can complete a complete cycle from value creation to value realization.

In fact, as early as last year, Gome's ecological thinking has already appeared. In August 2020, Gome launched the extension and upgrade of the second phase of the "home and life" strategy, which will build a "social+business+sharing" Gome ecosystem with online platforms as the mainstay, online and offline dual platforms+self-operated/third-party external supply chains as two-axis drive and four-wheel interaction.

Offline, Gome has a commodity trading platform and social sharing platform, as well as millions of online communities and tens of millions of offline grid community users. While continuously expanding the number of communities and improving the activity of community users, we can realize the social fission from employees reaching users to users reaching users.

Offline, Gome focuses on boutique display and experience, and builds a "Gome home", that is, living room, dining room, kitchen, home maintenance and other scenes, with entertainment marketing as the theme, providing users with all-round services such as catering, entertainment, shopping and leisure. At the same time, take the physical store as the center and use the form of "grid community" to provide services for the surrounding 3-5 km communities; With employees as the link, in the social environment of the store, face-to-face and point-to-point communication with users can be realized, and the trust of users can be enhanced.

It can be said that when Gome was building an ecological circle, Gome's ecological thinking began to land.

* * * Enjoy * * * Win more people to embrace Gome.

It is not easy to build an enterprise ecosystem. Over the past 34 years, Gome has been committed to building an online and offline dual-platform development pattern, giving full play to online platform technology and operational capabilities. For * * * win-win, Gome continues to release its superior strength. At present, Gome has established its own perfect supply chain system. Gome in transition has been exporting its own supply chain and building a * * * enjoyment ecosystem.

Last year, under the guidance of the second-phase strategy, Gome built a new platform pattern in an all-round way, and committed to enabling businesses to obtain the lowest cost and the most efficient operational capability through online and offline empowerment. At the same time, Gome will release its accumulated capabilities for many years in the platform mode, detonate more truly selected products, provide digital intelligent management tools, provide users with the best cost-effective products and high-standard services, and achieve a win-win situation with external businesses and society.

* * * Life * * * and * * Victory * * * are Gome's values. Since its establishment, Gome has always adhered to the development concept of "businessmen have no territory, and * * * will survive together". It believes that openness needs to extend between manufacturers and friends, enjoy the supply chain with suppliers and even friends, and cooperate with e-commerce giants in depth. In an open ecosystem, Gome can sell products from other platforms, and Gome's products will also be sold on other platforms.

In fact, during the development of Gome, the cooperation camp of traditional household appliances business has already included internationally renowned brands such as Sharp, Bosch, Siemens, Sony and Apple. Since last year, Gome has strengthened and innovated cooperation with well-known domestic manufacturers such as Haier, Hisense, Gree, casarte, Midea and Huawei, and constantly updated the product categories such as fresh food, household department stores, beauty cosmetics, small household appliances and digital 3C. At the recent "Hey Five Black Five Happy Upgrade" conference, Haier, Midea, Hisense, Boss, vivo, Galanz, Skyworth, Samsung Color TV, Changhong Meiling, Zliren, Chef's Dream, Procter & Gamble, Aucma, Samsung Home Appliances, Kitchen Emperor, Southern Life, Xieyue Samsung, Beijing Jiading Carpet Co., Ltd.,

Now Gome is breaking the boundary, expanding from electrical appliances, home improvement, home furnishing and department stores to a wider range, meeting the all-round needs of users and building a larger and more active Gome ecosystem.