1968, Doug and Susie tompkins and their friend Jane tees co-founded Sujing Jane Clothing Company in San Francisco, USA. Then, Mr. and Mrs. tompkins met Michael Ying Lee-yuen. After that, Xing began to undertake the procurement business of Esprit Global. In 74, Xing founded Impulse Trading Company (predecessor of ESPRIT Far East Group) in Hong Kong. Later, tompkins and his wife were also shareholders of the company. In 1976, he organized the European business with Jurgen Friedrch, the co-founder of the company, in Dü sseldorf, Germany. In order to meet the urgent demand for American-style ESPRIT products in Europe, the ESPRIT logo was founded in 1979, with three parallel horizontal lines in the letter [E] as the main line. Since its establishment, the ESPRIT logo has been regarded as one of the most unique and impressive trademarks in the world.

Since 1980s, the distribution network of ESPRIT has been expanding all over the world, and it has spread all over Canada, Chile, Switzerland, New Zealand and even the Philippines. In August1year, ESPRIT began to actively expand its wholesale business in Asia. In the past ten years, its business has advanced by leaps and bounds: ESPRIT stores, in-store stores and counters are all over the world; Pragmatic and innovative storefront design and display further consolidated the product trademark image; And successively launched children's wear and men's wear as well as shoes and accessories. 1983, the world's first ESPRIT store opened in Hong Kong. ESPRIT international

Al was established to manage and develop the global business of ESPRIT trademark. 1985, it began to expand its retail business in Singapore. 1986, ESPRIT European Fashion Design Studio was established in Dü sseldorf, Germany, and the first local ESPRIT retail store was opened. 1987, it opened its first retail store. 1989 printed [ESPRI Comprehensive Design Specification] in Japan, which provided a unified design concept for ESPIT's design, art departments and promotion departments around the world, and opened the first ESPIT retail store in Britain and Switzerland.

In 1990s, the goal-oriented promotion strategy was re-formulated, and at the same time, efforts were made to establish the environmental protection and natural image of ESPRIT products. 1990, Doug tompkins sold part of his interest in ESPRIT business. 19 1 year, the first ESPRIT retail store in France opened. 1992, ESPRIT Far East Group acquired a majority interest in its European business. Expand the retail business in China. 1993, ESPRIT Far East Group acquired the franchise business in Korea. The Asian distribution business is listed on the Hong Kong Stock Exchange in the name of Esprit Asia Holdings Limited, while the European business; American business, procurement business and franchise business are still private. 1994, the first ESPRIT retail store in Japan opened. 1995, ESPRIT Asia holdings limited acquired the Australian business. 1996, xing and You Ergen Friedrich co-founded global telecommunications co., ltd. It also acquired 63% interest in European business and franchise business and 65,438+00% interest in Japanese business. American individual investors own 95% of American businesses. 1997, ESPRIT Asia holdings limited acquired the private business of ESPRIT held by WTL. It was later renamed Esprit Global Holdings Limited. Today, the global distribution network of ESPRIT has spread all over 44 countries on five continents, with more than 3,700 wholesale customers and more than 6,500 retail stores, with a business area of 600,000 square feet, fully tapping the international potential of ESPRIT brand and actively striving for emerging development opportunities.

The Chinese translation is Esprit, but this translation is blunt.

Average grades. Generally, T-shirts are 200+, skirts are about 600, and winter clothes are about 1000.