Refers to American sports equipment brands. Andema (new york Stock Exchange code UA) is headquartered in Baltimore, Maryland. This company mainly produces sports equipment.

UA mainly produces tight underwear (for example, under basketball uniforms and baseball uniforms) or shoulder pads (for example, shoulder pads for American football or hockey), but in addition, UA also produces sweaters, ordinary Tee, long sweatpants and so on.

Andema led the trend of producing tight-fitting sports equipment made of sweat-absorbent polyester yarn. Subsequently, Nike (dri-fit pro series) and Reebok (NFL equipment series) followed suit. In June 2006, Andema released a football brand with the slogan "Click Click".

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Brand design:

(1) has beautiful appearance and novel concept. Such a brand can not only give people beautiful enjoyment, but also give customers a sense of trust.

(2) can show the characteristics of enterprises or products.

(3) Simple and clear. Words, patterns and symbols used by brands should not be long and complicated, but should be concise and give people a concentrated impression.

(4) It conforms to traditional culture and is loved by the public. When designing brand names and logos, we should pay special attention to the customs and psychological characteristics of various regions and nationalities, respect the local traditional culture, and never commit taboos, especially the brand design of foreign-related goods.

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