The function of tourist slogans can be summarized in two aspects: first, for local governments, tourist slogans can refine the overall image of tourist destinations, improve the pertinence of tourism propaganda, and expand the popularity and influence of tourist destinations; Secondly, for tourism consumers, tourism slogans can stimulate their purchasing desire by arousing their psychological reflection, and ultimately promote the realization of tourism purchasing behavior.
Therefore, for the two completely different objects of appeal, the inside and the outside of the tourist destination, because of their essential differences in understanding and expectations of the tourist destination, different tourist slogans are needed to share the function of the traditional tourist slogan "winning the world"
Therefore, it is necessary to divide tourism propaganda slogans into positioning slogans and marketing slogans, which are used to undertake the above two functions respectively, so as to spread the conceptual image and marketing image of tourism destinations.
Our college believes that the factors affecting the design of tourism marketing slogans are: regional factors, time factors, audience factors and so on.
For details, please read: Tourism Brand Integrated Marketing Communication System Tourism Marketing Slogan Design For more research results of "Tourism Slogan Design", please refer to Tourism Operation Network.