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What does Saint Laurent 197 1 stand for?
197 1 Ms. Saint Laurent liberates herself and has a fragrance of her own.

Inspired by the clothes of Saint Laurent Rivergauche, Rivergauche is a symbol of modern women. A new way of life, beyond the traditional sense of perfume and clothing, set new goals. The boldest designer injects all his inspiration into this men's perfume.

197 1 year, Yves personally shot this nude advertisement to endorse the advertisement of YSL's first men's perfume "Pour Homme".