In recent years, after "holiday economy", "tourism economy" and "beautiful economy", a new term-"college entrance examination economy" has appeared. Merchants who are good at grasping "business opportunities" have turned their attention to the "Tang monk meat" in the college entrance examination: many brain-strengthening and nutritious tonics are fascinating; All kinds of "exam books" and "exam guides" are filled with bookstores and newsstands, which makes people see things in a blur. Various hotels and restaurants have launched "candidate rooms" and "college entrance examination packages" to attract customers, which is dizzying; The major websites provide experts and scholars with questions and answers, and the chat conversation of "the top student in the college entrance examination" is fascinating. What's more, some manufacturers simply put their business at the entrance of the examination room, and put up a banner on the bus "Breathing pure oxygen, strengthening the brain and emphasizing the champion" to let the candidates walk out of the examination room and have a direct "first intimate contact" with the "economy"; "Fake 2B pencil" and "college entrance examination answer" are desperate. At that time, there was an upsurge of doing the college entrance examination. Newspapers, magazines, radio, television, websites, all kinds of advertisements are overwhelming, and all kinds of propaganda are very lively, making a "college entrance examination economy" prosperous.
The performance of college entrance examination economy
hour room
According to a newspaper report, during the college entrance examination, hotels and restaurants near several test sites in Xi 'an launched the "College Entrance Examination Hourly Room". 3 hours from 50 yuan to 100 yuan, the price of small hotels near the test center has also increased to varying degrees. Some hotels offer "Champion Banquet" and "Hour Room". Some hotels promote post-test package services such as "Celebration Banquet" and "Teacher Xie Banquet" in advance, and the prices are all above 200 yuan. It can be described as "thoughtful service." A small hotel near Xidan even put the words "Book the entrance examination room" on a big light box to make the phone number bright.
Consultation meetings and other services.
A variety of consultation meetings before the exam dazzled candidates and parents. Before the exam, there are "review consultation meeting under the guidance of famous teachers" and "consultation meeting on preparing for war mentality adjustment"; Tickets for each consultation are above 50 yuan, and some are as high as several hundred yuan. Hospitals are not to be outdone in the "College Entrance Examination War". Before every college entrance examination, they will launch the "examinee oxygen inhalation" business and rent small oxygen bags. It is said that there is also a "high-tech product" on the Internet-the stimulant for the college entrance examination. It is said that after taking it, you can maintain a high degree of concentration and be excited during the exam.
Recommend brain tonic drugs to candidates, sell simulation questions in Haidian Street, and give lectures to the top candidates in the college entrance examination ... Smart investors interpret the "college entrance examination economy" in various ways, and some parents and students really seem to get comfort from the various "college entrance examination economy". "There is nothing wrong with spending money on children's schooling." This is the unanimous attitude of parents. A parent calculated an account, from purchasing the review materials for the college entrance examination to asking the teacher for individual counseling, from increasing the investment in improving children's meals every day to the cost of making up lessons for their children, from the cost of staying in a hotel and eating a set meal during the exam to the estimated cost of the teacher's thank-you banquet and celebration banquet after the exam. It is a great burden for ordinary working families.
College entrance examination nanny
One or two months before the college entrance examination, some domestic companies began to introduce the service of college entrance examination nanny. The price of college entrance examination nannies is higher than that of ordinary nannies. In addition to washing clothes, cooking and cleaning the house for children, college entrance examination nannies should also receive special training in other aspects, especially in food collocation, so as to be able to reasonably match the candidates' diet.
Fake 2B pencil
At present, some or all subjects of many large-scale exams are answered by machine-readable cards, and the pens used for answering questions are basically 2B pencils. These exams include college entrance examination, senior high school entrance examination, self-study examination, adult examination and social examination.
If students use fake 2B pencils at the same time, once there is a problem, the computer-controlled card reader can only score zero for the part that cannot be read. To this end, candidates who need to bring their own 2B pencils are specially reminded not to buy them from small vendors, otherwise the consequences will be at their own risk.
College entrance examination promotion
"Buy a laptop with the college entrance examination report card and related documents, and every 100 points will reach 100 yuan!" At present, from travel companies to websites to shopping malls, they are all squeezing their heads and making a fortune while taking advantage of the college entrance examination. Some parents and candidates hold transcripts, and MP3, digital cameras, mobile phones, computers and other digital products sell well. There are more places to exchange scores for discounts-"Xie Shi Yan", and hotels seize the opportunity to launch special meals in the economic tide of college entrance examination; Laser corrects myopia, cuts double eyelids, porcelain teeth, and parents are busy beautifying their children. Under the banner of "serving candidates", various businesses have launched promotional tricks that can enjoy 20% discount and 10% discount with transcripts and admission tickets.
Travel after test
Major travel agencies have also launched tourist routes specifically for college entrance examination students. In the past, luggage, new clothes and some simple bedding were all gifts prepared by parents for their children who had just taken the college entrance examination. Now, these things seem too meager. Notebooks, MP3 players and mobile phones have become the necessary outfits for prospective college students.
In addition, the college entrance examination economy has also contributed to some illegal phenomena, which should be vigorously cracked down.
survey
According to a website survey, we have the approximate data:
How to treat the current economic fanaticism of college entrance examination?
The college entrance examination economy is completely hyped up by businesses.
55. 17%
The college entrance examination market is huge, and the college entrance examination economic fever is normal.
34.48%
I don't think the college entrance examination economy is very hot.
10.34%
comment
The healthy development of an economic phenomenon should be based on rational consumption. In recent years, the college entrance examination economy, despite market considerations, has a lot of unrealistic momentum, which can easily lead to abnormal development. Some experts even pointed out that it is maintained by "devouring the nutrients of candidates". Indeed, it is necessary to look at the "college entrance examination economy" so parasitically on the special carrier of candidates and think calmly. Like many advertisements that have nothing to do with the college entrance examination, they are labeled as "college entrance examination economy" for hype. In fact, most businesses only value economic benefits and only use the platform of "College Entrance Examination" for hype.
In this regard, experts pointed out that normal supplementary nutrition and psychological counseling are necessary, but some "consuming new varieties" and commercial propaganda in the name of college entrance examination are not only costly, but also easy to cause social problems.
Wang Yuxia, a professor at Dongbei University of Finance and Economics, believes that the college entrance examination economy is born by the parents and enterprises of candidates. This so-called "economy" will not be eliminated in a few years. Wang Yuxia hopes that parents can be more rational when paying for the "college entrance examination economy", and businesses can be more honest when taking the college entrance examination as a business opportunity to make money.
In fact, as long as you calm down and ponder carefully, it is not difficult to find that all this is deliberate speculation by merchants, making use of the college entrance examination system in urgent need of reform and the psychology of candidates and parents eager to become talents to create a deformed consumption.
Due to the limitation of China's national conditions and national strength, it is impossible for every eager student to enter the university for further study. We can only follow the history examination system and adopt the method of merit-based admission to let a small number of people enter the university. Students study hard in the cold window every year and burn the midnight oil every day, which has become a struggle in the examination room. Teachers' teaching, parents' expectations, the concern of relatives and friends and the concern of society have all become unbearable, which makes candidates bear unprecedented pressure. In this case, we should have created a peaceful environment for the candidates and given them more tolerance and help. However, commercial speculation's indiscriminate bombing and endless advertising make the already tense atmosphere more like a tense enemy, and also make the infamous "Black June" even darker.
From this perspective, making slogans and being good at terminology innovation are indeed the strengths of China people. As the saying goes: when the forest is big, there are all kinds of birds. In China, with a large population, it is easier to make a fuss, abusing the word "economy" everywhere, and forcibly combining "college entrance examination" with "economy". It is not clear whether the "College Entrance Examination" insulted the "economy" or the "economy" ruined it.
If the economy continues like this before the college entrance examination, the average family can't bear it. From drinking brain tonic, attending "college entrance examination counseling class" and conducting "psychological consultation"; Stay in "examinee hotel", eat "college entrance examination package", take "college entrance examination taxi" and suck "examinee pure oxygen"; What "scholar banquet" and "teacher-thanking banquet" will be held then. This trip will cost at least four or five thousand yuan, which is almost the living expenses of a laid-off worker and the tuition of a college student for one year. For the general public, this is not an "economy", it is purely high consumption and an extra burden.
As the saying goes: from Nanjing to Beijing, it is better to buy than to sell. Merchants are absolutely aware of who is "economic" in the "college entrance examination economy", but ordinary people must be more careful. Because, if you are not careful, you may fall into the real "thorn" pit from the steps of "XX economy".
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The cake in the education market is huge, and 70 billion students compete in the market.
-sort out the interest chain of Hong Kong and mainland universities competing for students.
Behind the competition between Hong Kong universities and mainland universities for students, what is hidden is a share in the education market.
How big is the market of higher education in China every year? Without exact statistics, the statistics of the International Department of the Ministry of Education show only the tip of the iceberg. In 2005, the number of students studying abroad in China was 6 1.7 million. If the average cost per person per year is 6.5438+0.2 million yuan, international students in China will contribute 74 billion yuan to tuition every year.
Nowadays, Hong Kong Correction has begun to enter the mainland student source market in an all-round way by virtue of its favorable weather, geographical location and human resources.
The temptation of 70 billion market
At the beginning of this century, when the door of studying abroad was slowly opened to Chinese people, the study abroad craze swept through China.
The reporter learned that in 2004, there were more than 60,000 China students studying in Britain. Studying in the UK, China students spend 200,000 RMB per capita each year, while popular majors such as MBA need about 250,000 RMB, which does not include other expenses such as traveling, visiting relatives and spending.
The huge group of overseas students from China has created great economic value for Britain. Calculated by RMB 200,000 per person per year, China students contribute RMB 654.38+0.2 billion (about US$ 654.38+0.5 billion) to Britain every year. According to statistics, the British have calculated that an international student from China can increase the income of Britain by at least 300,000 yuan, and every additional international student from China will add 0.5 jobs to Britain.
Statistics from the U.S. Department of Commerce show that foreign students contribute $654.38+0.2 billion to the U.S. economy every year. In 2005, there were more than 78,000 China students studying in the United States, ranking first in the world. The specific tuition fees range from more than 5,000 dollars in public universities to 20,000 dollars in private universities, and then to 50,000 to 60,000 dollars per year in MBA. In addition, these tuition fees do not include the high living expenses abroad.
The change of learning concept.
Faced with the surge of overseas students from China, various countries and regions have taken measures to compete for overseas students from China.
In order to attract China students to study abroad, many countries come to China to hold various exhibitions on studying abroad, set up enrollment offices, and take pains to provide consulting services for China families studying abroad.
In terms of specific countries and regions, the United States has particularly relaxed its study abroad policy, making it easier for China students to apply for study visas in the United States; In order to attract China students, Britain is willing to provide relatively more job opportunities; South Korea even said it didn't need language certification.
The upsurge of studying abroad in China was accompanied by the low tide of studying abroad in 2004 and 2005. International students can't find a job in the local area after graduation, so they can only choose to return to China. After returning home, they can only get three or four thousand yuan a month.
The investment of hundreds of thousands of study abroad fees is in sharp contrast with the return of three or four thousand yuan per month, which leads to a large number of students starting to have a lingering fear of studying abroad.
According to the data of the Cultural and Education Section of the British Embassy in China, according to the number of student visas approved by the British Embassy in China, in 2002, there were about 28,000 students from China who went to Britain, reaching a peak of 35,000 in 2003, and began to decline in 2004 to 1.8 million. Around 10000 in 2005.
Some students began to choose mainland institutions, and some students began to focus on Hong Kong.
Anxiety in Hong Kong schools
The lure of the 70 billion market has given Hong Kong schools sufficient theoretical support to compete for mainland students, and the change of mainland students' concept of studying has also enabled Hong Kong schools to seize a piece of cake in this 70 billion market with the help of good weather, favorable geographical conditions and people.
In order to attract mainland students, HKU plans to recruit 300 mainland students this year and provide a scholarship of130,000 yuan for this purpose. But even with so many scholarships, HKU can still get more than 45 million yuan in economic income from students every year.
According to the reporter's understanding, eight Hong Kong universities, including the University of Hong Kong, the Chinese University of Hong Kong and the Hong Kong University of Science and Technology, continue to enroll students in the Mainland this year, and the number of students enrolled is expected to exceed 1300. Take HKU as an example. In previous years, the number of students enrolled was 565,438+0,60,65,438+000,250 respectively, but this year the number of students enrolled has increased to 300.
Looking back on history, since the Ministry of Education allowed eight universities in Hong Kong to enroll students independently in the Mainland in 2003, the enrollment area of Hong Kong schools has expanded from six provinces and cities including Beijing, Shanghai, Guangdong, Zhejiang, Jiangsu and Fujian to 10 provinces and cities in 2004, 17 provinces and cities in 2005 and 20 provinces and cities this year.
Source: shanghai securities news Author: Ruan Qi
2006/07/ 1309 15950 16
How much money do parents need to buy in the "college entrance examination economy"?
No one bargained for the "champion room"
"Welcome candidates and parents to stay in this hotel", a bright banner in front of a star-rated hotel in Xigang District, Dalian. This hotel has been promoting the college entrance examination for four or five years. The hotel is only a few meters away from a middle school, which has been designated as the examination room for college entrance examination in recent years, which gives the hotel a unique condition.
Miss Liu, assistant manager of the hotel lobby, told the reporter that the college entrance examination is a major event in life, and almost all parents will not be stingy during the college entrance examination. Even if parents bargain, as long as the hotel waiter says "if you don't book now, you can't book twice the price tomorrow", parents will "darling" give them the money.
Brain tonic sells well.
The reporter learned from Dalian Xinqitun Store, a chain pharmacy, that since the first half of this year, some brain-strengthening health foods and medicines have been selling well. People who buy these products, which are claimed to improve memory and help sleep, are mostly parents of college entrance examination students.
A staff member of the store told reporters that many parents heard that other children were taking supplements, fearing that their children would "suffer". Giving these things to children can at least help parents find a psychological balance to some extent.
Pay the college entrance examination fee rationally
Mr. Chen, the parent whose child is about to take the college entrance examination, calculated an account for the reporter: from purchasing the review materials for the college entrance examination to asking the teacher for individual counseling, from increasing investment to improving the children's daily meals to supplementing their nutrition, from the estimated cost of staying in a hotel and eating a set meal during the examination to the estimated cost of the teacher's thank-you banquet and celebration banquet after the examination, nothing can be stopped. For ordinary working families, this is not a small burden. Mr. Chen said that he would not save the money he should have spent, but he was most worried that the money he spent did not achieve the expected results.
Wang Yuxia, a professor at Dongbei University of Finance and Economics, believes that the college entrance examination economy is born by the parents and enterprises of candidates. This so-called "economy" will not be eliminated in a few years. Wang Yuxia hopes that parents can be more rational when paying for the "college entrance examination economy", and businesses can be more honest when taking the college entrance examination as a business opportunity to make money.
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