When preparing to rename this group, we think "LG" is the most suitable name to represent a new group, because it integrates the different images of the two major business systems in the whole group, namely, the chemical enterprise headed by "Lucky" and the electronic and telecommunications enterprise headed by "Goldstar". "LG" also covers various brand images in other enterprise fields.
Identification mark LG's identification mark is the most important symbol representing the brand image of LG. It is absolutely forbidden to arbitrarily change or distort the scale, spacing or size of this symbol. This symbol must be used consistently in all media. We must always respect the restrictions and rules of the enterprise identification scheme.