Under the correct leadership of the Propaganda Department of the Holy City Bureau, closely centering on the central work of the enterprise, we paid close attention to the political and ideological propaganda work, guided the thoughts and actions of cadres and workers to the sustainable development of the enterprise, and carried out a series of fruitful publicity activities in stages, from multiple angles, highlighting key points, combining internal and external elements, and singing the main theme in accordance with the overall requirements of overall promotion and coordinated development. Actively carry out news propaganda work with overall initiative and creativity, with the goal of writing a good draft, producing excellent products, leading a good team and building a good image, which has effectively promoted the construction of two spiritual civilizations and achieved good results. In the whole year, 88 articles were used in the news media at or above the municipal level, exceeding the draft plan issued by the Municipal Bureau.

First, implement responsibilities and improve mechanisms.

Pengze Bureau regards news propaganda as an effective carrier for the sustainable development of enterprises and takes news propaganda as the top priority. Bureau leaders personally, give preferential policies in people, money and materials, establish and improve a set of assessment methods, and ensure the smooth development of news propaganda work.

First, timely adjust the leading group for spiritual civilization construction. The secretary and director of the branch shall be the team leader, and the chairman and deputy director of the trade union shall be the deputy team leader, and a special communication and reporting team shall be set up, with a special person in charge of daily work; The second is to adjust the propaganda team. On the basis of the news report communication group and information group established in 2003, the team adjustment has injected new vitality into news propaganda, provided a stage for employees who are interested in writing to display their talents, and provided conditions for the all-round construction of news teams. The third is to formulate a plan. Promulgated "pengze county Post Office 2009 News Report Assessment Method" and "pengze county Post Office News Propaganda Implementation Outline" to standardize news propaganda work with the system; The fourth is to formulate preferential policies for news propaganda. In order to create a good public opinion atmosphere, preferential policies for publicity and reporting were introduced in time. According to the policy, 200 yuan will be rewarded for every article in the central media, 100 yuan for every article in the ministerial media and 50 yuan for every article in the municipal media. And at the beginning of each quarter, after summarizing the news articles of the previous quarter, the remuneration will be awarded, and the advanced individuals in news propaganda will be appraised and commended at the end of the year. The fifth is to establish an assessment mechanism. Middle-level and above managers must submit 1 article every year. If the draft plan is not completed, each person will be fined 100 yuan; The communication report group uses 5 articles per capita every year, and 50 yuan will be deducted if the articles are completed in the whole year. All the fines deducted are used to reward those who use the manuscript beyond the plan.

Second, innovative learning carrier, broaden the level of knowledge

Pengze county Post Office actively strengthens the professional skills of news gathering and writing personnel, conducts various business trainings, hires teachers to teach news gathering and writing personnel writing knowledge and news photography technology, and gives them support in hardware facilities, equipping them with cameras, video cameras and other equipment, taking advantage of weekends and holidays to go sightseeing and sum up experience from practice. First, adhere to the system of reading and using newspapers for three class hours every month. China Post, Jiangxi Post, Jiujiang Post Information, Post Evening School, Publicity Column and other forms were used to hold seminars and short-term training classes for many times, and people were encouraged to read more books through various channels. Second, strictly control the content of collective learning, make special arrangements for key topics, and arrange full-time information staff to participate in research and discussion to improve their analytical and writing skills; Third, remember your notes from reading newspapers, use good ideas and strategies from them, be brave in dissecting yourself and dig deep into work problems.

Third, highlight the key points of work and improve the level of publicity

Last year, Pengze Bureau took the construction of two spiritual civilizations as an expanding field and actively and effectively carried out its work. Taking China Post, Jiangxi Post, Postal Business Learning and Postal Weekly as the main positions, this paper comprehensively introduces the development achievements of Pengze Post. 124 October, 65438 "Get Rich Express" published a special report on the front page, which brought opportunities for our bureau to expand the seed mail order market and also brought confidence and determination to postal workers. On July 9 and July 23, China Post and Jiangxi Post successively published "Open Source Own Running Water" in a prominent position, reporting in detail the power pre-storage business of our bureau, which played a role in promoting our city. On July 23, the third edition of Postal Weekly published "Pengze Bureau Effectively Expanding Insurance Agency Business", which comprehensively introduced the specific measures of Pengze Bureau to broaden insurance agency business based on business development. While doing a good job in news propaganda, we should actively charge journalists for their business, hold news propaganda training classes, hire propaganda department cadres to give lectures in the bureau, and systematically introduce the types, skills and means of capturing news. And organize sub-bureaus and reporters to strengthen their study, actively open up "Pengyou Information", organize global reporters to contribute to local journals, strengthen the exchange of ideas with reporters, and gradually improve the quality of manuscripts. Wang Bin, a special correspondent, was awarded the honorary title of excellent correspondent for postal business study in 20xx and enthusiastic reader of Postal Weekly.

Summary of World Post Day activities

In the golden autumn of October, we ushered in the * * th World Postal Day. The theme is still "Love is everything, Cinda is the world". According to the relevant requirements of Document No.75 forwarded by the post office, our bureau actively cooperated, seized the opportunity of Postal Day, and carried out related work in combination with daytime labor competition. The specific marketing propaganda work is summarized and reported as follows:

I. Environmental layout

According to the specific situation of our bureau, banners and colorful flags are hung in front of the postal building to render the festive atmosphere, and various business outlets have carried out certain publicity work in the form of posting slogans.

Second, media publicity.

In order to make the century-old image of postal enterprises more deeply rooted in people's hearts, our bureau actively cooperated with the holiday opportunity and combined with the implementation of the new Postal Law to publicize postal enterprises, including a series of measures such as self-owned media-Shaanxi Post (launching a special issue of World Postal Day), setting up outlets (promoting employees) and visiting new and old customers, which further enhanced the image and status of postal enterprises in the hearts of customers.

Third, employees learn.

After the implementation of the new Postal Law, employees actively studied under the arrangement of the office, and had a clear understanding of the revision of postal service charging standards, the provisions of universal service scope, the provisions of the use scope of postal special signs, and the integration of postal facilities layout and construction into urban and rural planning.

Fourth, commercial promotion.

At the same time of enterprise publicity, combined with the marketing focus of the 100-day labor competition of the Municipal Bureau, the various businesses of our Bureau, especially the postal business sector, were publicized, which means that customers have a deeper understanding of postal greeting cards, newspaper subscriptions, new postal subscriptions, hometown parcels and so on while conducting media publicity. On the marketing team, the bureau leaders led the team, and the office set up a marketing team to visit key customers, which laid the foundation for our bureau to carry out various work in the future.

Summary of World Postal Day Activities

20xx65438+1October 9th is the X World Postal Day, and our city held various postal knowledge publicity activities in Haihua Square, Yin Zhong, a bustling downtown area.

The publicity theme of this year's Post Day is: "Love is the best in the world." Around this theme, the staff of the Municipal Post Office enthusiastically distributed postal letters, newspapers, savings, stamp collecting, e-commerce and other publicity materials to the past citizens at the event site, introduced postal business knowledge, answered users' inquiries, presented various best-selling newspapers and periodicals, and handled postal business on the spot, which was welcomed by the citizens. It is understood that there are 236 postal outlets, 629 postal boxes and 0/90 postal newsstands in our city. Equipped with 52 postal vehicles, the total length of one-way mail road is 4346 kilometers; There are 237 urban delivery routes and 583 rural delivery routes, with a total length of 34,470 kilometers. In recent years, the service scope of Yancheng Post has been continuously expanded, the service level has been significantly improved, and it has been more closely linked with local economic and social development, and has gradually embarked on the road of sustained, rapid and healthy development.