In the traditional sense, industrial development can be roughly divided into two types: one is to consider the capital gains generated by the production, turnover and consumption of materials, that is, production and sales enterprises; The second is the capital gains brought by physical consumption, that is, the service industry. As far as the first case is concerned, it is basically the input-output of materials, mainly considering the input-output ratio, which is simply understood as something that buys low and sells high, and rarely feels cultural color; In the second case, it is basically manual labor, and cost accounting basically comes from the sense of value. During this period, cultural infiltration is relatively easy, but at present, most service industries have not done enough on this one, which is only reflected in the lack of external decoration and internal cultivation.

How to make culture play an important role in the above industries? First of all, we need to understand that culture is the soul of the body, it is not a simple existence, but must exist on a certain carrier. Culture is not far-fetched, but needs historical and cultural allusions, deeds and folk customs. First of all, as far as production and sales enterprises are concerned, culture is first embedded in products, based on the characteristics of products, combined with local customs and characteristics, or historical allusions. Of course, sometimes you need to make it up, but you can catch the shadow. Things like food cakes can be named palace cakes to distinguish them from ordinary foods. Since it is a court, of course it is different. You can consider the folklore that the emperor traveled here, tasted folk vegetarian food, and then praised it, so he asked the village husband's court to cook royal food, hence the name. Then, since it is a court cake, it has its own royal style. First, the packaging reflects the words of the imperial court and the colors of the royal theme, and pictures with allusions are printed. It must have a strong cultural impact, and the price is naturally 20-50% higher than that of ordinary similar foods. The premise is that the quality of the goods is up to standard, and the difference between gift clothes and ordinary clothes meets the needs of different types of customers. When the product comes out and needs to be promoted, then what should be considered is to dress up the maid-in-waiting and promote it, and the pattern should be novel and attractive. The cultural packaging of products is basically completed, so the cultural packaging of enterprises is needed. The cultural packaging of an enterprise mainly includes several aspects: the company's iconic things, the office environment, humanities, beliefs and ideas. It should be noted that the company's cultural packaging is not a simple slogan, not an appearance decoration, but the words and deeds of all employees and the overall belief culture system. For service-oriented enterprises, there are more derivatives of culture. Taking bath centers such as Datang Bath Garden as an example, we should first understand the entertainment culture of the Tang Dynasty, reflect the style of the Tang Dynasty and the background color of Tang Wenhua in the layout of the places, and the service quality of the staff should be polite and reflect the feeling of being at home. Besides, during the service, we can enjoy court music. After the ceremony, employees can rest in the lobby and enjoy the dance of Han nationality in Tang Ge. From the perspective of internal training, we should first implement the cultural concept, let employees realize the cognition of value, and then proceed from the service details, embody elegance and inner beauty, and do a good job in customer spiritual service.

The above two examples show the role of culture in the process of industrial development. What needs to be emphasized here is that no matter how good an idea, no matter how good a plan, and no matter how well it is put in place, without the understanding and support of a cultural leader, everything will be in vain. According to my years of experience, the good development of an enterprise begins with leadership. Leaders' thoughts should go beyond the current development, leaders' actions should convince subordinates, leaders' measurement should weigh the overall situation, leaders' knowledge should be all-encompassing, and leaders' stomachs can accommodate the world, so as to lead subordinates to overcome difficulties and create brilliance! Therefore, if you want to be a cultural enterprise or a cultural packaging enterprise, you must first use the leadership of cultural packaging. When the leaders are packaged and the banner of the enterprise is set up, everyone will naturally pursue something. When the consciousness changes, the action will be released naturally, and the consciousness will be blinded, just like an old cow pulling a broken car on the highway, which makes people feel embarrassed.

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